efforce brand style guide · 2021. 2. 2. · brand style guide efforce branding 01. logo grid 02....
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Brand Style GuideEfforce Branding
2019
01
Brand Style GuideEfforce Branding
01. Logo Grid
02. Color Palette
03. Logo Color Variations
04. Clear Space
05. Alignment
06. Fonts
07. Logo Uses
08. Incorrect UseNest Logotype
02
Brand Style GuideEfforce Branding
01. Logo Grid
02. Color Palette
03. Logo Color Variations
04. Clear Space
05. Alignment
06. Fonts
07. Logo Uses
08. Incorrect Use
Co
lor
Bla
ck &
Whi
te
03
Brand Style GuideEfforce Branding
01. Logo Grid
02. Color Palette
03. Logo Color Variations
04. Clear Space
05. Alignment
06. Fonts
07. Logo Uses
08. Incorrect Use
Clear Space
A minimum area of space must always surround the mark/logotype lockups. This area of isolation allows
the identity to stand out by ensuring that other visual elements are kept clear from the mark.
This clear space is based on half of the height of the Nest.
2x 1x
0.5x
04
Brand Style GuideEfforce Branding
01. Logo Grid
02. Color Palette
03. Logo Color Variations
04. Clear Space
05. Alignment
06. Fonts
07. Logo Uses
08. Incorrect Use
05
Brand Style GuideEfforce Branding
01. Logo Grid
02. Color Palette
03. Logo Color Variations
04. Clear Space
05. Alignment
06. Fonts
07. Logo Uses
08. Incorrect Use
Alignment
The spacing between Nest and Logotype is the width of a segment of the Nest.
Horizontal Lockup
06
Brand Style GuideEfforce Branding
01. Logo Grid
02. Color Palette
03. Logo Color Variations
04. Clear Space
05. Alignment
06. Fonts
07. Logo Uses
08. Incorrect Use
Alignment
The spacing between Nest and Logotype is the width of a segment of the Nest.
Horizontal Lockup
07
Brand Style GuideEfforce Branding
01. Logo Grid
02. Color Palette
03. Logo Color Variations
04. Clear Space
05. Alignment
06. Fonts
07. Logo Uses
08. Incorrect UseVertical Lockup
A
A
A
B
B
B
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Aktiv Grotesk
08
Brand Style GuideEfforce Branding
01. Logo Grid
02. Color Palette
03. Logo Color Variations
04. Clear Space
05. Alignment
06. Fonts
07. Logo Uses
08. Incorrect Use
09
Brand Style GuideEfforce Branding
01. Logo Grid
02. Color Palette
03. Logo Color Variations
04. Clear Space
05. Alignment
06. Fonts
07. Logo Uses
08. Incorrect Use
Co
lor
Bla
ck &
Whi
te
10
Brand Style GuideEfforce Branding
01. Logo Grid
02. Color Palette
03. Logo Color Variations
04. Clear Space
05. Alignment
06. Fonts
07. Logo Uses
08. Incorrect Use
Co
lor
Bla
ck &
Whi
te