effortless selling on lazada lazada pitch deck.pdf · lazada is the clear e-commerce market leader...
TRANSCRIPT
Effortless Selling on Lazada
The E-commerce Industry
Lazada at a Glance
How Lazada’s Marketplace Works
4 Pillars to Win on Lazada
How to be a Lazada Seller
International trends
3
Brick and mortar stores in the US are closing
Expanding Store Coverage
4
40 +
VIRTUALLY
THE ENTIRE
PHILIPPINESWe subsidize shipping across
the country and have more
than 5 million customers in all
regions of the Philippines.
Merchant Store Coveragewith Offline Stores
Merchant Store Coveragewith Lazada
STORES
IN THE
PHILIPPINES
Lazada is the clear e-commerce market leader
5
Lazada is the clear e-commerce market leader
6
• One-stop selling and shopping
platform
• End-to-end ecosystem
• Regional HQ in Singapore with
local offices
• 2 Technology Hubs: Vietnam &
Russia
China
~550m addressable population
SingaporePop 6m
MalaysiaPop 30m
VietnamPop 93m
ThailandPop 68m
PhilippinesPop 108m
IndonesiaPop 254m
HK / ShenzhenSourcing Hub
#1
#1
#1#1
#1
#2
Lazada B2C e-commerce market position
Our milestones
7
2012• Launched in Indonesia, Malaysia, Philippines,
Thailand, and Vietnam
• First Online Revolution
2013
• Lazada Express
• Android App
• Marketplace
• Online Revolution 11/11 – 12/12
• Crossborder Operations
• iOS App2014
• Cebu Warehouse2015
• Alibaba Investment
• SM on Lazada2016
Partnerships have been forged with brands
8
Brands and shops leverage on Lazada for their online presence
9
Lazada PH is the Number 1 Online Shopping Mall
10
More than 100M monthly site visits
More than 15 million fans
Number 1 Lifestyle App on iOS
Number 7 most visited site
in the Philippines
Lazada PH is the Number 1 Online Shopping Mall
11
PH overall websites ranking on
#7
Lazada is the 35th Most Recognized Brand in PH
12
#7
Lazada PH at a glance
13
#7
~85%MARKET
SHARE
2,800+EMPLOYEES
6.5MPRODUCTS
Manila &
CebuWAREHOUSES
24HUBS
9,500MERCHANTS
12,500BRANDS
Our business model
14
Warehouse
Retail Marketplace Crossborder
Consumers ConsumersConsumers
What’s in store this 2017?
15
4th generation warehouse in Cabuyao, Laguna
Assortment explosion
Digital goods and services Digital goods and services
Our Customer Profile
16
52% 48%
35%Luzon
40%Manila
12%Mindanao
13%Visayas
15%browsing
from home
85%browsingon the go
72%18-34 years old
Lazada Business Intelligence, December 2016
Trusted Online Marketplace by Brands
17
#7
How Lazada Marketplace Works
18
#7• You get notified on
Seller Center & via
email re: customer
orders
• The LEX picks up the
items
• Order Status on Seller
Center changes to
“Shipped”
• The customer receives the
item
• Order status changes to
“Delivered”
• You pick and pack your
products
• You prepare all necessary
documents
• Click “Ready to Ship”
1 2 3 4
Drop Shipping
DIM weight of package
(kgs)*
Charge for
all serviceable areas
Charge for all serviceable
areas
Storage feeInbounding
fee
(GMA, Luzon, Mindanao,
Visayas)(GMA, Luzon, Mindanao,
Visayas)
Inclusive of 12% VAT
0.5 kgs P 59.00 P 66.08 0 0
1 kg P 70.00 P 78.40 0 0
2 kgs P 100.00 P 112.00 0 0
3 kgs P 125.00 P140.00 0 0
4 kgs P 150.00 P 168.00 0 0
5 kgs P 175.00 P 196.00 0 0
6 kgs P 195.00 P 218.40 0 0
7 kgs P 215.00 P 240.80 0 0
8 kgs P 235.00 P 263.20 0 0
9 kgs P 255.00 P 285.60 0 0
10 kgs P 275.00 P 308.00 0 0
11 kgs P 285.00 P 319.20 0 0
12 kgs P 295.00 P 330.40 0 0
13 kgs P 305.00 P 341.60 0 0
14 kgs P 315.00 P 352.80 0 0
15 kgs P 325.00 P 364.00 0 0
16 kgs P 335.00 P 375.20 0 0
DIM weight of
package (kgs)*
Charge for all
serviceable areas
Charge for all
serviceable areas
Storage feeInbounding
fee(GMA, Luzon, Mindanao,
Visayas)
(GMA, Luzon, Mindanao,
Visayas)
Inclusive of 12% VAT
17 kgs P 345.00 P 386.40 0 0
18 kgs P 355.00 P 397.60 0 0
19 kgs P 365.00 P 408.80 0 0
20 kgs P 375.00 P 420.00 0 0
21 kgs P 385.00 P 431.20 0 0
22 kgs P 395.00 P 442.40 0 0
23 kgs P 405.00 P 453.60 0 0
24 kgs P 415.00 P 464.80 0 0
25 kgs P 425.00 P 476.00 0 0
26 kgs P 435.00 P 487.20 0 0
27 kgs P 445.00 P 498.40 0 0
28 kgs P 455.00 P 509.60 0 0
29 kgs P 465.00 P 520.80 0 0
30 kgs P 475.00 P 532.00 0 0
>31 kgs P 500.00 P 560.00 0 0
Fulfilment Fees Drop-Shipping
How Lazada Marketplace Works
20
Fulfillment by Lazada (FBL)
• Monitor your FBL
stocks and
orders on Seller
Center.
• Lazada will pick and
pack your products.
• Order Status
changes to “Ready
to Ship”
• You deliver the
products to
Lazada warehouse or
Request for
pick-up.
• The 3PL picks up
the items from
Lazada warehouse.
• Order Status
changes to
“Shipped”
• The customer
receives the item
• Order status
changes to
“delivered”.
1 2 3 4 5
Fulfilment Fees Fulfilment by Lazada (FBL)**
DIM weight of the item/good*
Charge for all serviceable areas Charge for all serviceable areas
(GMA, Luzon, Mindanao, Visayas) (GMA, Luzon, Mindanao, Visayas)
Inclusive of 12% VAT
.5 kgs P 52.00 P 58.24
1 kg P 65.00 P 72.80
2 kgs P95.00 P106.40
3 kgs P135.00 P 151.20
4 kgs P160.00 P 179.20
5 kgs P185.00 P 207.20
6 kgs P210.00 P 235.20
7 kgs P230.00 P 257.60
8 kgs P250.00 P 280.00
9 kgs P270.00 P 302.40
10 kgs P290.00 P 324.80
11 kgs P315.00 P 352.80
12 kgs P335.00 P 375.20
13 kgs P355.00 P 397.60
14 kgs P375.00 P 420.00
15 kgs P395.00 P 442.40
16 kgs P415.00 P 464.80
DIM weight of the item/good*
Charge for all serviceable areas Charge for all serviceable areas
(GMA, Luzon, Mindanao, Visayas) (GMA, Luzon, Mindanao, Visayas)
Inclusive of 12% VAT
17 kgs P435.00 P 487.20
18 kgs P455.00 P 509.60
19 kgs P475.00 P 532.00
20 kgs P495.00 P 554.40
21 kgs P515.00 P 576.80
22 kgs P535.00 P 599.20
23 kgs P555.00 P 621.60
24 kgs P575.00 P 644.00
25 kgs P595.00 P 666.40
26 kgs P615.00 P 688.80
27 kgs P635.00 P 711.20
28 kgs P655.00 P 733.60
29 kgs P675.00 P 756.00
>30 kgs P700.00 P 784.00
Fulfilment Fees Fulfilment by Lazada (FBL)**
Total DW of goods for pick-up* Pick-up fee Pick-up fee Inclusive of 12% VAT
DW < 50 kg Php 1,000.00 Php 1120.00
DW >= 50 kgs and < 200 kgs Php 20.00/kg Php 22.40/kg
DW>= 200 kgs and < 500 kgs Php 5.00/kg Php 5.60/kg
DW>= 500 kgs Php 2.00/kg Php 2.24/kg
Track and Monitor your Shop with our Seller Center
23
4 Pillars to Win on Lazada
24
Governanceand
Operating Model
Commercial and Onsite Excellence
Operational Excellence
Marketingand
Promotions
• Dedicated senior PIC
• Joint Business Plan
• Define operating model
• Full assortment
• A+ content
• Manage Shop-in-Shop
• Operational SLA
compliance
• Drive traffic to shop
• Active participation in
Lazada campaigns
Join PH’s largest online marketplace in 3 steps!
25
Step 1:Register &
Submit Documents
Step 2:Complete the Onboarding
Training
Step 3:Post your items &
start selling!
Sign up now at
http://www.lazada.com.ph/sell-on-lazada/
Thank you