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Reason 4: Keep Your Promises

Seven Great Reasons to Upgrade Legacy BDRs Now

Ted HulsyVP of Marketing, eFolder415-235-6087ehulsy@efolder.net

Erik Thorsell

President, Success Computer Consulting

763-593-3000

erikt@sccnet.com

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Agenda

• Introductions• Seven Great Reasons to Upgrade• Live Attendee Offer• Q&A

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eFolder Partner Leader: Erik Thorsell

Success Computer Consulting

• President of Success Computer Consulting– www.sccnet.com– Minneapolis, Minnesota– In business since 1992– 40 people, 27 engineers/technicians– HTG – member (seven years), facilitator (four years)

• eFolder Partner for since 2006

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Reason 1: Technical Reliability

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eFolder Storage Cloud

eFolder BDR for ShadowProtect

Image backup

BDR applianceOn-site virtualization

Users

Productionservers

Disaster recovery options 1. Download 2. Disk shipment

eFolder Continuity Cloud3. Emergency in the cloud

virtualization and recovery

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Reason 2: Meet Evolving Client Needs

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Reason 3: Transparent and Predictable Wholesale Pricing

Call for pricing:www.efolder.net/join

678-888-0701

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eFolder BDR Cost Wizard

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Reason 4: Keep Your Promises

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Reason 5: Reset Client Expectations

• New BDR hardware reality:– Acknowledge and explore how the status quo is a

looming problem for the client and the MSP:• Effective 3 year life cycle• Data growth is a given• No room to grow with existing hardware• Risk of downtime or data loss with existing hardware

– There is no free lunch on performance hardware– Clients must own the hardware – Fund the installed base refresh through a new shared

commitment to quality and reliability

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Reason 6: Prepare for Growth

• Data growth must be monetized• Build it into pricing plans• Set expectations for higher data growth = higher prices• Again, no free lunch

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Reason 7: Price for Profit

• Business continuity and DR should be your most profitable offering

• Fund reliable service with predictable and high profit margins

• Aim for 66-75% recurring gross margins

• Sell based upon the economic value of uptime and resiliency for the client

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Results

• 40 of 60 legacy BDRs upgraded in 2012• 15 net new deployments• 6x year over year MRR growth with

eFolder• BDR services remain top profit generator• 75% blended gross margins• Upgrade and new clients now own their

own BDR hardware • Exploring Build Your Own with IBM servers

15

eFolder BDR for ShadowProtect

© 2013 eFolder, Inc. All Rights Reserved.

eFolder Storage Cloud

eFolder BDR for ShadowProtect

Image backup

BDR applianceOn-site virtualization

Users

Productionservers

Disaster recovery options 1. Download 2. Disk shipment

eFolder Continuity Cloud3. Emergency in the cloud

virtualization and recovery

© 2013 eFolder, Inc. All Rights Reserved.16

Alternative: eFolder Cloud for ShadowProtect

17

Partner Pricing: eFolder BDR for ShadowProtect

© 2013 eFolder, Inc. All Rights Reserved.

Call for pricing:www.efolder.net/join

678-888-0701

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eFolder BDR Upgrade Offer

• Offer:– Upgrade any legacy BDR and

receive 25% off a new eFolder BDR for ShadowProtect or eFolder BDR for AppAssure

• Terms and conditions:– Limit 3 per partner– Must be a live webinar attendee– Upgrade unit details required– Similar class of hardware,

subject to approval– Expires June 30, 2013

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Keep in Touch

@efolder@tedsefolder

http://www.linkedin.com/company/efolderwww.linkedin.com/in/tedhulsy

www.facebook.com/efolder

www.youtube.com/efoldervideos

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Contact Us

Phone: 800-352-0248Email: info@efolder.netWeb: efolder.netBlog: efolder.net/blog/

Twitter: twitter.com/eFolder

Q&A