Relationship MappingRelationship Mapping

What is Maltego?What is Maltego?

Open source data mining softwareOpen source data mining software

Maps relationshipsMaps relationships

Nodes and connectionsNodes and connections

B/IA Use of MaltegoB/IA Use of Maltego

Novus BiologicalsNovus Biologicals– Monoclonal antibodiesMonoclonal antibodies– 50,000 protein products 50,000 protein products – Testing in university labsTesting in university labs

Objective: Objective: – Which new media people are important to know? Which new media people are important to know? – Who to follow on Twitter?Who to follow on Twitter?

Find key hub people!Find key hub people!

Enter the word “monoclonal”Enter the word “monoclonal”

Tweets about MonoclonalTweets about Monoclonal

Find Twitter User NamesFind Twitter User Names

Antibody NewsAntibody News

Who has a lot of followers?Who has a lot of followers?

News-ScienceNews-science

News-science

Who Has Twitter Followers?Who Has Twitter Followers?

Hub and Spoke DiagramHub and Spoke Diagram

Hub People (weighted)Hub People (weighted)

Connectors between NetworksConnectors between Networks

A Great New ToolA Great New Tool

The future is socialThe future is social

The future is networkThe future is network

The person who can map social networks The person who can map social networks will have a significant advantagewill have a significant advantage