egyptiam market outlook 7 3-2013- final
TRANSCRIPT
Healthcare TechnologyEgyptian Market Outlook
Usama Aly Hassan, CCE, EMDCo-Founder and CEO
Egyptian Biomedical Engineering Group
Content1. Healthcare Technology Definition2. Healthcare technology through History3. Healthcare Technology and Innovation4. Global Medical Devices market 5. Egyptian Market Outlook
A. Environment scan and Economic factorsB. Market Structure and Economic Moats C. Market Opportunities D. Market Development
Healthcare TechnologyThe healthcare technology is generally defined as Any intervention that may be
used for: 1. Prevention, 2. Diagnosis, 3. Treatment, 4. Rehabilitation
The healthcare technology can be segmented into:5. Medical Devices6. Procedures 7. Pharmaceuticals8. Organizational Systems
The healthcare technology Aiming to9. Enhancement10. Effectiveness11. Productivity12. Cost Reduction
The artificial big toe is carved from wood and attached to foot by leather wrapping for cosmetic and function. Dental reconstructive work (bridge) . dated to 2000 BC.Egyptian Museum in CairoA squatting woman giving birth sitting on birthing chair, assisted by two goddessesSurgical instruments 600-200BC from bronze
Kohl for disinfection and treatment
Edwin papyriEbers papyri
All of the above and more based on innovations
Healthcare technology Patents And Innovations
The medical areas with unmet needs:1. Oncology2. Cardiovascular3. Orthopedic 4. Neurological diseases 5. Diabetes
Sour
ce: W
orld
Inte
llect
ual P
rope
rty
Indi
cato
rs ,
U.S.A42%
Japan16%
Others11%
Germany7%
China4%
Swizerland3%
United Kingdom
3%
Republic of Korea
3%
France2%
Netherlands1%
Sweden1%
Canda1%
Russian Fedration1%
Australia1%
Italy1% Finland
0%
WIPO, 2011
Global medical devices market
The global market share of medical devices by sector.1. Diagnostic imaging equipment (26%)2. Electro medical equipment (30%)3. Consumables (15%)4. Orthopedic and Prosthetic devices (13%)
Other Products30%
Diagnostic equipment26%
Consumables15%
Or-thopaedic and pros-thetic de-
vices 13%
Patient Aids10%
Dental Products6%
Global medical devices market
CAGR2.771,9
5.83.6
Medical Devices Market: Forecast for GrowthRegion 2009 2010 2011 2012 2013 %Americas 102.4 107.1 112.1 117.4 122.8 43Asia/Pacific 42.5 46.1 49.9 54.3 58.9 21Central/E Europe 10.3 11.3 12.4 13.6 14.8 5M East/Africa 5.7 6.0 6.3 6.7 7.0 3Western Europe 62.3 66.7 71.6 76.9 82.5 29Total 223.2 237.2 252.3 268.9 286.0Source: Medical Market Fact Book
2009 2010 2011 2012 20130
20
40
60
80
100
120
140
102.4107.1
112.1117.4
122.8
42.5 46.1 49.954.3
58.9
10.3 11.3 12.4 13.6 14.8
5.7 6 6.3 6.7 7
62.3 66.7 71.676.9
82.5AmericasAsia/PacificEstern Europe M East/Africa Europe
The African Medical Device Market: Facts and Figures 2010
M US$ Import670.1 South Africa538 Egypt307.7 Algeria171.1 Morocco145.4 Tunisia141.1 Libyan119.4 Nigeria87.8 Angola56.2 Sudan50.2 Kenya2154.5 Total
M US$ Export111.5 South Africa45 Egypt8.1 Mauritius14.7 Morocco98.8 Tunisia0.9 Libyan1.7 Swaziland1.3 Madagascar0.9 Sierra Leone4.1 Kenya282 Total
African medical devices market
• Environment scan and Economic factors• Market Structure and Economic Moats • Market Opportunities • Market Development
Egyptian Market Outlook
Economic Technology Political & Legal Sociocultur
GDP Gross Domestic Product
-Interest rate-inflation rate
-Unemployment-Wage
-Energy availability cost
Total spending in R&D Patent protection
-New product -New development
-technology transfer
Antitrust regulation Environment protection
-Low/Tax- foreign trade reg.
Life style Customer expectation-
Life expectancy- Birth rates Health care
- Level of education
4 forces have changed and will continue to change at a faster rate.
• Political stability and Economic growth• Consumer incomes and ability to purchase health services• Population growth • Extended life expectancy• Emergence of advanced medical treatments and technologies
Stem cellsNanotechnology
Environment scan and Economic factors
Egypt’s Political and Economic Map
Source: AAIM
المباشر األجنبي االستثمار
األمن إعادة
التضخم
المنتخب الرئيس
الدولي النقد صندوق قرض جنيه العملة قيمة تخفيض الجيوسياسية المخاطر
االحتياطيات صافي القانوني اإلطار
الطاقة نقص سياحة االئتماني التصنيف
الدستور على دور الموافقة المدنية السياسي SCAFإنهاء الحكومة
األجور هيكلة اإلعانات بطالةإعادة هيكلة إعادة
اقتصادي برنامج وتنفيذ صياغة
لبرلمان االنتخاباات إعادة
Environment scan and Economic factors
Market structure and Economic MoatsStructure and Nature• Egypt’s medical device market is the second largest in the Middle
East.
• Medical devices contributed $538 million dollars to GDP(0.002%)اإلجمالي المحلي in 2011 which was 5.1% of total healthcare الناتج
spending , In per capita US$ 6.
• The Ministry of Health operates ~ 1500 hospitals which correspond to a supply of 60% of beds. Universities, the Army and the private sector constitute the other 40%.
Egyptian Market structure and Economic • Recent reports have indicated that the Egyptian government
prefers investments in preventative medicine which is a specialty catered to medical devices.
• With the strong demand and less barriers to market, the medical device sector will be subjected for a substantial economic growth in the near future.
• The World Bank report 32% of the Egyptian population is under 14 and life expectancy for Egyptians has increased from 69 to 73 which need for investment in the healthcare industry.
• According to the World Bank, less than 5% of total investments are allocated toward health services
MARKET
Driving Forces
Egyptian Market structure and Economic Moats
Business Contacts
Increasing technical complexity
Low-bidding competitors
Rising
Overhead
Risingcustomer expectations
Aggressivecompetitor modes
Strategy and Competition
Egyptian Market Sectors Opportunities
Unmet needs opportunities in the following subsectors: • Oncology and high-tech radiological equipment • Highly specialized disposables • High-tech surgical and medical equipment • Software for hospital management/network • ICU monitoring equipment • Sophisticated laboratory and scientific equipment • Mobile clinics
Market Opportunities Ratings 2 Consulting Services 3 Veterinary1 Used/Equipment 3 Laboratory Equipment 1 Health IT 3 Dental 3 Clinical Chemistry and Diagnostics 3 Bio Medical 2 Medical Capital Equipment 4 Medical Devices Surgical 3 Medical Devices Orthopedic 3 Medical Devices Monitoring Equipment 3 Medical Devices Electromedical
Rates Definition1 Little to no probability of success 2 More challenges than opportunities 3 More opportunities than challenges 4 Very high probability of success
Market DevelopmentImport and Export
Market DevelopmentManufacturing for Global
Market Development
1- Broad Knowledge about the business 2- Global Market Driven not production Driven 3-World as a Market place not country Market place4- Non-Traditional Markets (Stem Cell , Nanotechnology )5- Environmental Concerns and Carbon Footprint
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