ehma cyprus 2016 - "drivers & trends of luxury hospitality"
TRANSCRIPT
Limassol – April 9th 2016
Charles van Goch & Stephanie van Oorschot
1994 2004 2007 2008
Baby Boomers 1946-1964 51-69
Generation X 1965-1977 38-50
Generation Y 1978-1994 21-37
Baby Boomers Generation X Generation Y
Work Ethic & Values
Workaholics Desire quality Personal fulfillment
Eliminate the task Self-reliant Want structure & direction
What’s next? Multitasking Goal oriented
Work is… An exciting adventure A difficult challenge A contract
A means to an end Fulfillment
Leadership style Consensual & Collegial
Everyone is the same Challenge others & ask why
T.b.d.
Interactive style Team Player Entrepreneurial Participative
Communication In person Direct Immediate
E-mail Voicemail
Feedback & rewards
Money Title recognition
Sorry to interrupt, but how am I doing? Freedom is the best reward
Whenever I want it, at the push of a button Meaningful work
Messages that motivate
You are valued You are needed
Do it your way Forget the rules
You will work with other bright & creative people
Work & family life
No balance Work to live
Work – Life balance Life balance
Why don’t young(er) or new EHMA members return?
They miss people from their own generation
They are not addressed or interacted with
The programme doesn’t always appeal
Our Experience
Our Experience
Our Experience
pillars q-staff
Goals
Closing the generation gap in EHMA
Integrating a new generation, with a tailor made programme
Arranging sufficient funding to ensure better price-quality balance for Young EHMA members
Low treshold for getting to know EHMA, attracting future EHMA members
Stakeholders Young EHMA Board (direction & decisions)
S4H (organizer & backoffice)
Q-Staff (content & training)
Representative(s) of EHMA Board
Ambassador Board (advice & guidance)
Chairmen of EU hotel associations
EHMA (board) members or national delegates
Young GM’s/OM’s in European cities
Representatives of partners
Knowledge Partners
Young EHMA Members
25-35 years old
Working in 4*+ hotel
GM ambition and potential
Graduate of a Hotel Management School
Wants to invest in him/herself
Independent attitude
English speaking
Recruitment
Via current EHMA members
Via the network of S4H
EMCup
HotelloTOP
Partnering Hotels & Hotel Chains
Video pitch selection
HotelloTOP Partners
HotelloTOP Partners
EMCup Partners
EMCup Partners
Programme 2017
Parallel to EHMA General Assembly
Separate hotel & content programme
Shared social programme
Business Model
Expected Growth
2017 2018 2019 2020 2021 2022 2023 2024
40 80 130 190 260 350 420 500
Participation
Participation Fee € 495 pp Including; Hotel, F&B, training material Excluding; Travel expenses
Target 2017 40 participants, 10 countries