ehma cyprus 2016 - "drivers & trends of luxury hospitality"

30
Limassol – April 9th 2016 Charles van Goch & Stephanie van Oorschot

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Page 1: EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"

Limassol – April 9th 2016

Charles van Goch & Stephanie van Oorschot

Page 2: EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"

1994 2004 2007 2008

Page 3: EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"

Baby Boomers 1946-1964 51-69

Generation X 1965-1977 38-50

Generation Y 1978-1994 21-37

Page 4: EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"

Baby Boomers Generation X Generation Y

Work Ethic & Values

Workaholics Desire quality Personal fulfillment

Eliminate the task Self-reliant Want structure & direction

What’s next? Multitasking Goal oriented

Work is… An exciting adventure A difficult challenge A contract

A means to an end Fulfillment

Leadership style Consensual & Collegial

Everyone is the same Challenge others & ask why

T.b.d.

Interactive style Team Player Entrepreneurial Participative

Communication In person Direct Immediate

E-mail Voicemail

Feedback & rewards

Money Title recognition

Sorry to interrupt, but how am I doing? Freedom is the best reward

Whenever I want it, at the push of a button Meaningful work

Messages that motivate

You are valued You are needed

Do it your way Forget the rules

You will work with other bright & creative people

Work & family life

No balance Work to live

Work – Life balance Life balance

Page 5: EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"
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Why don’t young(er) or new EHMA members return?

They miss people from their own generation

They are not addressed or interacted with

The programme doesn’t always appeal

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Our Experience

Page 9: EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"

Our Experience

Page 10: EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"

Our Experience

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pillars q-staff

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Goals

Closing the generation gap in EHMA

Integrating a new generation, with a tailor made programme

Arranging sufficient funding to ensure better price-quality balance for Young EHMA members

Low treshold for getting to know EHMA, attracting future EHMA members

Page 15: EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"

Stakeholders Young EHMA Board (direction & decisions)

S4H (organizer & backoffice)

Q-Staff (content & training)

Representative(s) of EHMA Board

Ambassador Board (advice & guidance)

Chairmen of EU hotel associations

EHMA (board) members or national delegates

Young GM’s/OM’s in European cities

Representatives of partners

Page 16: EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"

Knowledge Partners

Page 17: EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"

Young EHMA Members

25-35 years old

Working in 4*+ hotel

GM ambition and potential

Graduate of a Hotel Management School

Wants to invest in him/herself

Independent attitude

English speaking

Page 18: EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"

Recruitment

Via current EHMA members

Via the network of S4H

EMCup

HotelloTOP

Partnering Hotels & Hotel Chains

Video pitch selection

Page 19: EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"

HotelloTOP Partners

Page 20: EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"

HotelloTOP Partners

Page 21: EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"

EMCup Partners

Page 22: EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"

EMCup Partners

Page 23: EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"

Programme 2017

Parallel to EHMA General Assembly

Separate hotel & content programme

Shared social programme

Page 24: EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"
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Business Model

Expected Growth

2017 2018 2019 2020 2021 2022 2023 2024

40 80 130 190 260 350 420 500

Page 28: EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"

Participation

Participation Fee € 495 pp Including; Hotel, F&B, training material Excluding; Travel expenses

Target 2017 40 participants, 10 countries

Page 29: EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"
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