EICMA 2005

November 15 - 20

Gerno, October 2005

New Milano Fair

YAMAHA STAND• Pad. 6, stabd 35• 1.500 sqm• 100 bikes (2006 range)• 10 historical bikes

MOTOLIVE!• New external area

60.000 sqm• MT-03 test track 3.000

sqm• 50cc scooter rifding

school - FOC

MOTOLIVE! activities

50cc RIDING SCHOOL• ½ day from Novembre 15 to 20• In cooperation with Milano area

schools• Aerox Race Replica promotional

actitvity• Area FOC

MT-03 TEST TRACK• 3.000 sqm /250 m long, full “MT-

Series” branded• full day from Novembre 16 to 20• 15 demo bike• MT Series & MT Accessories

exibition

YAMAHA “ON STAGE”• R6 Cup 2005 / 2006 with SBK

riders• Cairoli with new YZ-F_TBC• Bartolini with new WR-SM_TBC

Activities calendar

INTERNAL AREA

pad. 6, stand 35, 1.500 sqm 10.00 18.30 10.00 18.30 10.00 22.30 10.00 22.30 10.00 18.30 10.00 18.30

S&A show 10.00 22.30 10.00 22.30 10.00 18.30 10.00 18.30

EXTERNAL AREA - MOTOLIVE!

scooter 50cc safety school_TBC 10.00 14.00 10.00 14.00 10.00 14.00 10.00 14.00 10.00 14.00 10.00 14.00

MT-03 customer test 10.00 22.30 10.00 22.30 10.00 18.30 10.00 18.30

Cairoli "on stage" with new YZ-F_TBC 19.00 19.30

R6 Cup "on stage" with SBK riders 12.00 12.30

Bartolini "on stage" with WR-SM_TBC 17.00 17.30

15-nov 16-nov 17-nov 18-nov 19-nov 20-nov

19-nov 20-nov15-nov 16-nov 17-nov 18-nov

FZ1

FZ1Fazer

R1SP

R6

M1

MT-03T-maxSarron

Wolverine450

FJRAS

Xmax

YZ250Cairoli

WR450FSupermotard

R1Haga

The news at the stand

FZ1

FZ1Fazer

R1

R6

M1

MT-03T-maxSarron

FJR

Xmax

YZ250Cairoli

WR450FSupermotard

R1Haga

Wolverine450

The news at the stand

Off roadcompetition

Sporttouring

Street

Supermotard

Adventure

Supersport

Am

eric

an

Scoo

ter

targ

ati

Scoo

ter

50cc

Corporate

History / racing

MT World

Product segmentation

2005 concept: “The Art of Engineering”

“MAIN SIDE” / CENTRAL RECEPTION• The Art of Engineering” rappresented by our designer schetches to underline our creativity and passion• R1SP, R6 & M1 on the “central square” as the testimonials of our state of the art technology• MT-03 at hte felt to create a clear MT World

2005 concept: “The Art of Engineering”

“MAIN SIDE” / CENTRAL RECEPTION• The 6x3 videowall to speak about the brand & new products• The corporate area at the right to “certify” our kando philosophy not only in PTW market• The wall wil be the “entrance” to the rest of Yamaha world

2005 concept: “The Art of Engineering”

“BACK SIDE” / CENTRAL RECEPTION• Consistent with “The Art of Engineering” concept• FZ1, FZ1 Fazer, FJR, YZ-F & ATV to coplete the new product range, mixed with winning racing

machines (e.g. YZ250F Cairoli replica)

50th Anniversary celebration: “the museum”

“BACK SIDE ENTRANCE” / HISTORICAL MUSEUM• 15x4 meters wall that will communicate our heritage trought 10 of the “best racing machime” producted

by Yamaha• Communication focused on an emotonial text to describe our history and mission

“The museum”: 10 historical bikes