?

$1,400 a year

• Bottle vs. Tap:– Cost– Difference between tap and bottled water

?

Water Bottles Everywhere •Appeals:• Appeal to emotion

to convey the magnitude of the problem.• Appeal to logos

with the question mark

Cheap tap water to share•Appeals:• Appeal to logic to show

what other water options we have.• Appeal to credibility

with price of the water• Repetition to emphasize

simplicity

Drive and Buy• Appeals:

• Appeal to the viewers logic to show the hassle and price of bottled water.

• Credibility of the price in the photo

• Color selection• No distractions• Correlates with bottle

colors.

$1,400 a year

Drink Up• Appeals:• Appeal to logic by

super imposing the water bottle fading behind the glass of water to show that tap water is the better choice.

Works Cited"Bottled Water pure drink or pure hype?." Natural Resource Defense Council.

Natural Resource Defense Council, n.d. Web. 27 May 2010. <http://www.nrdc.org/water/drinking/bw/exesum.asp>.

Jemmott, Janet. "Bottled Water vs. Tap Water." Reader's Digest. Reader's Digest, n.d. Web. 27 May 2010. <http://www.rd.com/your-america-inspiring-people-and-stories/rethink-what-you-drink/article51807.html>.

"In Praise of Tap Water." New York Times. New York Times, 04 01 2007. Web. 28 May 2010. <http://www.nytimes.com/2007/08/01/opinion/01wed2.html>.