eig14 a4 showguide 2010 web

6
6 9th Annual European iGaming Congress and Expo Programme at a glance Day One, Tuesday, 19 October 2010 10:00 EiG registration and welcome networking session in entrance hall 12:00 EiG Expo opens 12:10 Speed networking session in the Expo hall: Accelerated introductions to hundreds of iGaming pioneers 13:00 Opening of the conference and welcome address by Clarion Gaming 13:10 Chairman’s welcome – addressing the key regulatory challenges and identifying key growth markets in iGaming 13:20 Opening keynote presentation 13:45 Macro-economic keynote panel: Evaluating the macro economic climate for consolidation, M&A and investments in gaming 14:30 Outside industry keynote: Technology, entrepreneurship and innovation 15:00 Coffee and refreshment break in Expo hall – network with 1500+ iGaming professionals and 70+ exhibitors 15:30 Start-Up LaunchPad: Discover the future of iGaming innovation 17:30 End of Conference and Drinks Reception in the Expo hall – network with 1500+ iGaming professionals and 70+ exhibitors 19:30 Close of EiG Day One 21:00 EiG Kick-Off Party in Rosie McGee’s Day Two, Wednesday, 20 October 2010 09:00 EiG registration opens 09:30 Expo opens 10:00 Conference opens. Chairman’s opening remarks 10:05 EiG MegaDebate 1: iGaming vision for 2015 – gain strategic advice from top CEOs 11:30 Coffee and refreshment break in the Expo Hall – network with 1500+ iGaming professionals and 70+ exhibitors 12:00 Track One: Gambling meets… – Strategic partnerships and cooperation Track Two: Regulations and new markets Track Three: Innovation in practice 12:00 Panel discussion: Media and entertainment brands meet gambling 12:00 Regulatory panel: How iGaming regulations are changing across Europe 12:00 Keynote marketing panel: Acquire, convert and retain more and more players 12:45 Panel discussion: Offline meets online 13:00 Focus on the customer 13:30 Lunch in the Expo hall – network with 1500+ iGaming professionals and 70+ exhibitors 15:00 Track One: Gambling meets… – Strategic partnerships and cooperation Track Two: Regulations and new markets Track Three: Innovation in practice 15:00 Panel discussion: Gaming (casual, skill, computer, fantasy, MMORPG) meets gambling 15:00 Regulations & Industry panel: Implication of regulations for the industry and market entry strategies 15.00 CRM, retention and tailoring your customer’s experience to increase lifetime value 16:00 Spotlight session and break- out discussions: Lotteries meet online gambling 16:00 Next in payments: Focus on emerging markets 15:30 What if… Creative thinking for the whole team 16:30 Product innovation in sportsbetting 16:30 Legal roundtables in the Expo hall: Interactive discussions on legal and business opportunities in jurisdictions worldwide 17:30 Closing outside industry keynote: Connecting your brand and vision with your consumers 18:00 Close of EiG Day Two Conference Sessions 18:30 Expo closes 21:00 EiG SafeCharge Party in Park Cafe Day Three, Thursday, 21 October 2010 09:00 EiG registration opens 09:30 Expo opens 10:00 EiG CEO MegaDebate 2: Future market leaders – gain strategic advice from top CEOs 11:00 Revival post-EiG party coffee and refreshment break 11:30 Track One: Regulations and new markets – USA in the spotlight Track Two: Innovation in practice – Marketing channels Track Three: Two interactive workshops on France and Italy 11:30 North American update 11:30 The future is mobile’ keynote case study 11:30 Winning a license and successfully operating in France 11:45 USA keynote: Internet gaming from the land- based casino’s perspective 12:15 Betable case study: Social media in your customer proposition 11:30 Winning a license and successfully operating in Italy 12:15 State perspective on iGaming regulations – New Jersey 12:30 US industry partnership panel: Harnessing the iGaming regulations in the USA 12:45 Social media project: Developing a social media strategy for your company 13:30 Lunch in the Expo hall – network with 1500+ iGaming professionals and 70+ exhibitors 15:00 Close of EiG 2010

Upload: yeemay

Post on 08-May-2015

705 views

Category:

Documents


0 download

DESCRIPTION

Most up-to-date EiG 2010 programme! Register today www.eigexpo.com

TRANSCRIPT

Page 1: Eig14 A4 Showguide 2010 Web

6 9th Annual European iGaming Congress and Expo

Programme at a glance

Day One, Tuesday, 19 October 201010:00 EiG registration and welcome networking session in entrance hall

12:00 EiG Expo opens

12:10 Speed networking session in the Expo hall: Accelerated introductions to hundreds of iGaming pioneers

13:00 Opening of the conference and welcome address by Clarion Gaming

13:10 Chairman’s welcome – addressing the key regulatory challenges and identifying key growth markets in iGaming

13:20 Opening keynote presentation

13:45 Macro-economic keynote panel: Evaluating the macro economic climate for consolidation, M&A and investments in gaming

14:30 Outside industry keynote: Technology, entrepreneurship and innovation

15:00 Coff ee and refreshment break in Expo hall – network with 1500+ iGaming professionals and 70+ exhibitors

15:30 Start-Up LaunchPad: Discover the future of iGaming innovation

17:30 End of Conference and Drinks Reception in the Expo hall – network with 1500+ iGaming professionals and 70+ exhibitors

19:30 Close of EiG Day One

21:00 EiG Kick-Off Party in Rosie McGee’s

Day Two, Wednesday, 20 October 201009:00 EiG registration opens

09:30 Expo opens

10:00 Conference opens. Chairman’s opening remarks

10:05 EiG MegaDebate 1: iGaming vision for 2015 – gain strategic advice from top CEOs

11:30 Coff ee and refreshment break in the Expo Hall – network with 1500+ iGaming professionals and 70+ exhibitors

12:00 Track One: Gambling meets… – Strategic

partnerships and cooperation

Track Two: Regulations and new markets Track Three: Innovation in practice

12:00 Panel discussion: Media and entertainment

brands meet gambling

12:00 Regulatory panel: How iGaming regulations

are changing

across Europe

12:00 Keynote marketing panel:

Acquire, convert and retain more and

more players

12:45 Panel discussion: Offl ine meets online 13:00 Focus on the customer

13:30 Lunch in the Expo hall – network with 1500+ iGaming professionals and 70+ exhibitors

15:00 Track One: Gambling meets… – Strategic

partnerships and cooperation

Track Two: Regulations and new markets Track Three: Innovation in practice

15:00 Panel discussion: Gaming (casual, skill,

computer, fantasy, MMORPG) meets

gambling

15:00 Regulations & Industry panel: Implication of

regulations for the industry and market entry

strategies

15.00 CRM, retention and tailoring your customer’s

experience to increase lifetime value

16:00 Spotlight session and break-

out discussions: Lotteries meet

online gambling

16:00 Next in payments: Focus on

emerging markets15:30 What if… Creative thinking for the whole team

16:30 Product innovation in sportsbetting

16:30 Legal roundtables in the Expo hall: Interactive discussions on legal and business opportunities in jurisdictions worldwide

17:30 Closing outside industry keynote: Connecting your brand and vision with your consumers

18:00 Close of EiG Day Two Conference Sessions

18:30 Expo closes

21:00 EiG SafeCharge Party in Park Cafe

Day Three, Thursday, 21 October 201009:00 EiG registration opens

09:30 Expo opens

10:00 EiG CEO MegaDebate 2: Future market leaders – gain strategic advice from top CEOs

11:00 Revival post-EiG party coff ee and refreshment break

11:30 Track One: Regulations and new markets – USA in

the spotlight

Track Two: Innovation in practice – Marketing

channels

Track Three: Two interactive workshops on France and Italy

11:30 North American update 11:30 ‘The future is mobile’ keynote case study 11:30 Winning a license and successfully operating in France

11:45 USA keynote: Internet gaming from the land-

based casino’s perspective

12:15 Betable case study: Social media in your

customer proposition

11:30 Winning a license and successfully operating in Italy

12:15 State perspective on iGaming regulations –

New Jersey

12:30 US industry partnership panel: Harnessing

the iGaming regulations in the USA

12:45 Social media project: Developing a social media

strategy for your company

13:30 Lunch in the Expo hall – network with 1500+ iGaming professionals and 70+ exhibitors

15:00 Close of EiG 2010

Page 2: Eig14 A4 Showguide 2010 Web

8 9th Annual European iGaming Congress and Expo

Day One, Tuesday, 19 October 2010

10:00 – 13:00 EiG registration and welcome networking

session in entrance hall

12:00 EiG Expo opens – Take a fi rst peek at the

new product launches on display

12:10 Speed Networking: Accelerated introductions

to hundreds of new contacts in iGaming

13:00 Opening of the conference and welcome

address by Clarion Gaming

13:10 – 13:20 Chairman’s welcome – addressing the key

regulatory challenges and identifying growth

markets in iGaming

Lee Richardson, CEO, Green Lane Investments

13:20 – 13:45 Opening keynote presentation

TBA

13:45 – 14:30 Macro-economic keynote panel: Evaluating

the macro-economic climate for consolidation,

M&A and investments in gaming

• Why the case for consolidation/M&A is so compelling: Analysing the

main drivers

• Understand fi nancial benefi ts to shareholders

• What are the implications for mid-size and small gaming companies

• Evaluating P&L benefi ts and strategic reasons

Mark Blandford, Chairman, Valhalla Investments

Andrew Burnett, Executive Director, Panmure Gordon & Co.

Oliver Zugel, Founder and CEO, Spring City Finance

Deane Short, Head of M&A and Business Development, Betfair

Moderated by: Lee Richardson, CEO, Green Lane Investments

14:30 – 15:00 Outside Industry Keynote: Technology,

entrepreneurship and innovation

Delivered by serial entrepreneur, investor and technology expert Julie Meyer

this talk will look at the factors that built their companies from great idea to a

strong, scalable company, the successful exit, and what their predictions are for

the future as investors in new and innovative start-ups for the next generation.

Julie Meyer, CEO, Ariadne Capital

15:00 – 15:30 Coff ee and refreshment break in Expo

hall – network and do business with 1500+

iGaming professionals and 70+ exhibitors

15:30 – 17:30 Start-Up LaunchPad

Discover novel ideas for gaming products and propositions presented by

up to fi ve start-ups that will pitch their ideas to a panel of industry experts

and investors. After hearing their pitches and the experts’ commentary,

choose the winner best placed to revolutionise the iGaming market in 2011.

Expert panel includes: Melissa Blau, Director, iGaming Capital

Alexis Murphy, Director, International Investment

and Underwriting (IIU)

Evan Hoff , Director, Capricorn Capital Consulting

Lee Richardson, CEO, Green Lane Investments

Start-ups: Simon Toller, Director, Beat Barry

Stuart Carr, Managing Director, Passoker

John Vium Pedersen, CEO, World Tournaments Online

Antonios “Ton-e” Manessis, CEO, Betcafe

Timothée Luneau, Co-founder and CEO, FriendBet

17:30 – 19:30 End of Conference and Drinks Reception

in the Expo hall – network and do business

with over 1500 iGaming professionals

Sponsored by:

21:00 onwards EiG Kick-Off Party in Rosie McGee’s–

Start big with this extra networking party!

Network, discuss Day One sessions and

have fun with your peers.

Day Two, Wednesday, 20 October 2010

09:00 EiG registration opens

09:30 Expo opens

10:00 Conference opens

Chairman’s opening remarks: Assess the implications of converging

business models in online gaming for your business

Simon Holliday, Director, H2 Gambling Capital

10:05 – 11:30 EiG MegaDebate 1: iGaming vision for 2015

– be inspired by and gain one-to-one advice

from the iGaming leaders

• Find out future growth areas for your business – adopting successful and

emerging business models: B2C, B2B, B2G, P2P …

• Adapt your business to the ever changing regulatory environment and learn

about new partnership opportunities that will give you a competitive edge

• Defi ne your entry strategy into new markets, as a B2B or a B2C brand

• Expand your customer base via new products, new markets and Mergers

& Acquisitions

Panel discussion will be followed by interactive break-out sessions with

the CEOs of the leading iGaming brands who will host roundtables and be

available for in-depth discussions and questioning.

H.C. Madsen, CEO, Danske Spil,

Nicolas Beraud, CEO, Mangas Gaming

Mor Weizer, CEO, Playtech

Gigi Levy, CEO, 888 Holdings

Pontus Lindwall, CEO, Betsson

Moderated by: Simon Holliday, Director, H2 Gambling Capital

11:30 – 12:00 Coff ee and refreshment break in the Expo

Hall – network and do business with 1500+

iGaming professionals and 70+ exhibitors

Track One: Gambling meets … - Strategic

partnerships and cooperationChaired by: Jake Pollard, Editor, iGaming France

12:00 – 12:45 Panel discussion: Media and entertainment

brands meet gambling – competitors or partners?

• What if Google launched online gambling tomorrow …?

• Diversifying your revenue streams with gaming – who is best placed to benefi t?

• Evaluating and leveraging the power of your database for your new

gambling proposition

• Partnership opportunities in mature vs. new markets

• Market entry strategies for media brands: White label vs. in-house platforms

• Leveraging media’s innovative customer interaction

Simon Burridge, CEO, Virgin Games

Richard Flint, MD, Sky Betting and Gaming

Olivier Ou Ramdane, General Director, EurosportBet

Andreas Ternstrom, MD, Bonnier Gaming

Moderated by: Jake Pollard, Editor, iGaming France

Programme

Page 3: Eig14 A4 Showguide 2010 Web

9th Annual European iGaming Congress and Expo 9

12:45 – 13:30 Panel discussion: Offl ine meets online –

Harnessing land-based casinos’ brand value,

regulatory expertise and customer base to

launch online gaming

• Are land-based gaming establishments benefi ting from new regulatory

regimes?

• Marrying offl ine with online – what is the rationale?

• Assessing the risk and additive revenues of land-based visitor

cannibalisation

• Best practice and strategies to launch online from the land-based

perspective

• Leveraging the value of the bricks-and-mortar brand in the online

environment

• Land-based vs. online – beat the operational and marketing challenges

Jonathan Strock, COO and Director of Regulation,

Barriere Interactive Gaming

Moise Serero, CEO Partouche Interactive, Groupe Partouche

Paul Herzfeld, CEO, Casinos Austria International

Moderated by: Angus Nisbet, Head of Gaming, Rank Interactive

Track Two: Regulations and new markets

Sponsored by:

Chaired by: Tony Coles, Partner, Jeff rey Green Russell

12:00 – 13:30 Regulatory panel: How iGaming regulations

are changing across Europe

• Impact of the French and Italian licensing frameworks on iGaming

regulations across Europe

• Off -shore operators vs. state licensing

• Assessing the regulations’ impact on the industry and the customers,

now enjoying exceptional value for money

• Multi-jurisdiction cooperation – is there will amongst regulators?

• Setting the optimal taxation levels that will favour the industry’s

advancements, provide benefi ts for customers and satisfy the

states’ objectives

• Land-based vs. online – beat the operational and marketing challenges

Panel discussion with leading regulators will be followed by interactive break-

out sessions where regulators will be available for further discussion and

in-depth questioning.

Sponsored by:

Juan Carlos Alfonso Rubio, Coordination Director, Loterías y Apuestas del

Estado, Spain

Francesco Rodano, Head of Remote Gaming, AAMS Italy

Morten Ronde, Head Legal Adviser, Danish Gaming Board

Andrè Wilsenach, CEO, Alderney Gambling Control Commission

Tom Kavanagh, Formerly Deputy Chief Executive,

Gambling Commission UK

Rhadames Killy, General Counsel, ARJEL France

Moderated by: John Hagan, Partner, Harris Hagan

Track Three: Innovation in practice

Chaired by: Catriona Campbell, Founder and Director, Foviance

12:00 – 13:00 Keynote marketing panel: Focus on the

latest trends and opportunities in online and

affi liate marketing, loyalty programmes,

CRM to acquire, convert and retain more and more players.

Simon Prodger, Marketing Director, PKR

Sabin Brooks, VP Marketing, Harrah’s Interactive Entertainment

Nick Garner, Global Head of SEO and SMO, Unibet

Moderated by: Catriona Campbell, Founder and

Director, Foviance

13:00 – 13:30 Joint presentation by Paddy Power and

Foviance

Jonathan Sinder, UX Manager, Paddy Power

Catriona Campbell, Founder and Director, Foviance

13:30 – 15:30 Lunch in the Expo hall – network and do

business with 1500+ iGaming professionals

and 70+ exhibitors

Track One.: Gambling meets… - Strategic

partnerships and cooperation

Chaired by: Martin, Oelbermann, Owner, MECN

15:00 – 16:00 Panel discussion: Gaming (casual, skill,

computer, fantasy, MMORPG) meets

gambling – lessons learnt and shared

between the two gaming worlds

• Expand your customer base by appealing to mass market, more

comfortable with casual gaming

• Entertaining vs. enticing to transact – how gaming diff ers from gambling

and how the two sectors cross over

• Learn lessons on player engagement and tracking player behaviour

• How casual gaming is changing the business for gambling operators

• Monetising casual gaming via virtual currency, micro-payments …

• Casual/skill gaming as part of the gambling proposition and as a stand-

alone model

• Casual gaming as an entry strategy into new markets (e.g. Italy, USA)

Marijn Harinck, CEO, United Games

Nigel Eccles, CEO, Fanduel

Tal Elyashiv, SVP, CTO, 888 Holdings

Moderated by: David Goldberg, Former CEO, Youbet.com

16:00 – 17:30 Spotlight session and break-out discussions:

Lotteries meet online gambling

• Find out how to harness the regulatory changes that enable adding

online gambling to the lottery proposition

• Secure your fi rst-mover advantage and attract players in your country

before your competitors do

• Discuss best practice, case studies and plans with your peers from

lotteries from around the world

• Analyse opportunities for global expansion

• Find partners with expertise who can facilitate your quick launch

Lotteries from Europe and beyond will present developments and plans

for online gambling and be available for in-depth discussions in interactive

break-out sessions

Sponsored by: Lars Runov, Head of Online, Danske Spil

Zarko Zuvela, Games Development Director, Croatian Lottery

Kevin Gass, Vice President, Corporate Aff airs,

British Columbia Lottery Corporation

Barak Matalon, Founder and CEO, Neogames

Marcus Geiss, Managing Director, Giochi24 (subsidiary of MyLotto24)

Moderated by: Martin Oelbermann, Owner, MECN

Programme

Page 4: Eig14 A4 Showguide 2010 Web

10 9th Annual European iGaming Congress and Expo

Track Two: Regulations and new markets

Sponsored by:

Chaired by: Tony Coles, Partner, Jeff rey Green Russell

15:00 – 16:00 Regulations and industry panel: Assessing

the implications of the regulations for the

industry and adopting the right market

strategy in regulating markets

• Address the implications of the recent ECJ rulings

• Local vs. global strategies

• Will there be a clear split between off -shore operators and those seeking

the local licences?

• Are partnerships with local companies the best way forward as an

expansion strategy?

• Media, lotteries, land-based casinos – who can off er the fi rst-mover

advantage?

• Creating a value-add for customers in regulated jurisdictions; going

beyond bonuses in newly regulated markets where high taxes aff ect your

margins

• Spotlight on France

Sponsored by:

Per Hellberg, CEO, Nordic Gaming Group

Isabelle Parize, Chairwoman, Mangas Gaming

Tjeerd Veenstra, Vice-President, The European Lotteries, and Director,

De Lotto (The Netherlands)

Mauro de Fabritiis, International Development, Partner, MAG Consulenti

Antonio Costanzo, Business Development, Regulated Markets, bwin

Diane Mullenex, Partner, Ichay & Mullenex

Moderated by: Tony Coles, Partner, Jeff rey Green Russell

16:00 – 16:30 Next in payments: Focus on emerging markets

Review alternative payments solutions that address regulatory challenges in

diffi cult markets

Sponsored by:

Kamran Hedjri, Managing Director, CQR Payments

Paul Coxhill, Marketing Director, Ukash

Moderated by: Adriaan Brink, CEO, iCoins

Track Three: Innovation in practice

Chaired by: Anton Bell, Partner, Gaming Edge Associates

15.00 – 15:30 CRM, retention and tailoring your customers’

experience to increase their lifetime value

• Creating a customer-centric business architecture and deeper

understanding of customer behaviour

• Adapting to changing consumer behaviours

• Leveraging your database to build more personalised approach to

customer

• Drawing parallels with other industries (e.g. banking, telecoms) and

using their best practice

Dr. Nicola Millard, Customer Experience Futurologist, BT Global Services

15:30 – 16:30 What if … Creative thinking for the whole

team: Learn from your peers in this engaging

and interactive scenario-based format:What if … Google, Nike, Apple, Tesco, Zynga … launched online

gambling tomorrow?

Based on what if scenarios … discuss and plan in groups the look and feel

of the iGaming site for popular and respected brands. This gets you out of

your own universe to come up with brand values that you could and should

then implement into your customer proposition.

Roundtable hosts:

Simon Burrell, Director, Gaming Sports Marketing

Willem Van Oort, MD, Gran Via Online

Alex Czajkowski, Founder and CEO, eGaming 2.0

Anton Bell, Partner, Gaming Edge Associates

Francois-Xavier Nottin, Independent Consultant

Catriona Campbell, Founder and Director, Foviance

Moderated by: Angus Nisbet, Head of Gaming, Rank Interactive

16:30 – 17:00 Product innovation in sportsbetting – making

the most of in-running betting and catching

up with in-play leaders

Sponsored by:

Ian Hutchinson, Sales Director, Betgenius

Mark Locke, Commercial Director, Betgenius

16:30 – 17:30 Legal roundtables in Expo hall:

Join three 20 minute rounds of interactive discussions on legal and

business opportunities in diff erent jurisdictions worldwide:

France and Belgium – Thibault Verbiest, Partner, ULYS Law Firm

Italy – Quirino Mancini, Partner, SCM Partners

Germany – Wulf Hambach, Partner, Hambach and Hambach Law Firm

Spain & Latin America – Santiago Asensi, Partner, Asensi Abogados

Carlos Fonseca, CEO, Gaming Law S.A.C.

The Netherlands – Justin Franssen, Partner, Van Mens & Wisselink N.V.

UK – Stephen Ketteley, Partner, Berwin Leighton Paisner

Asia – Tom Lippiett, Associate, Berwin Leighton Paisner

Poland – Piotr Dynowski, Senior Associate, Bird & Bird

California – Martin Owens, Owner, Law Offi ces of Martin Owens Jr.

Florida – Melanie Brenner, Executive Director, Poker Voters of America

Canada – Michael Lipton, Senior Partner, Dickinson Wright

Congressional bills – Linda Shorey, Partner, K&L Gates

Denmark – Nina Henningsen, Partner and Attorney-at-law, Horten

New Jersey – Robert W. Stocker II, Partner, Dickinson Wright and Joe

Brennan Jr., Chairman, iMEGA

17.30 – 18.00 Closing keynote: Connecting your brand and

vision with today’s and tomorrow’s customer

• How to build a meaningful and long lasting relationship with your

customers through your brand

• What customers are looking for from a brand

• Lessons learned from past entrepreneurial ventures on delivering on a

brand’s promise

B.J. Cunningham, Serial Entrepreneur and Member,

Council of Business Superbrands

18:00 End of EiG Conference Day Two

18:30 Expo closes

21:00 till late EiG SafeCharge Party in Park café

Programme

Page 5: Eig14 A4 Showguide 2010 Web

9th Annual European iGaming Congress and Expo 11

Day Three, Thursday, 21 October 2010

09:00 EiG registration opens

09:30 Expo opens

10:00 – 11:00

EiG MegaDebate 2: Future market leaders: Securing your share in

the increasingly competitive marketplace by exploiting technology

developments, innovative business models, niche products and

new audiences

• Beating the challenges of localised regulations that tend to favour the

mainstream and local brands

• Is it possible to grow through innovation? Finding the balance between

innovation and branding

• Identifying growth areas and securing your fi rst-mover advantage

• Going beyond Europe …

Sponsored by:

Malcolm Graham, CEO, PKR

Alex Dreyfus, CEO, Chili Poker

Almir Ribeiro, CEO, Betboo

Hans Thomas Gross, Chairman, Runningball

Daniel Phillips, CEO, Chartwell Games

Moderated by: Warwick Bartlett, CEO, Global Betting and

Gaming Consultants

11:00 – 11:30 Revival post-EiG party coff ee and breakfast

break – gain forces to network and learn even

more

Sponsored by:

Track One: Regulations and new markets – USA in

the spotlight

Sponsored by:

Chaired by: Michael P ollock, Managing Director, Spectrum Gaming Group

11:30 – 11:45 North American update: Reconciling

stakeholders’ interests – drivers and

obstacles in iGaming regulations in the USA

Michael Pollock, Managing Director, Spectrum Gaming Group

11:45 – 12:15 USA keynote: Driving the changes for the

creation of the federal iGaming regulatory

framework – Harrah’s perspective

• Why internet gaming for a land-based casino? Assessing the pros

and cons

• Federal vs. intrastate debate

• Addressing the risk of customer base cannibalisation

• Identifying the optimal regulatory model

Jan Jones, Senior Vice President, Communications/Government Relations, Harrah’s

12:15 – 12:30 State perspective on iGaming regulations –

New Jersey

Bill Pascrell III, Partner, Princeton Public Aff airs Group, Inc.

12:30 – 13:30 US industry partnership panel: Devising

your market entry strategy and positioning

your company to capitalise on the

changing iGaming regulations in the USA

– commercial partnerships, stakeholders’

strategies and product development to

appeal to the US player

• Strategies to establish a foothold in the USA – partnerships, acquisitions,

today’s legal and operational business models

• Launching online operations in today’s regulated markets to gain expertise

and be ready for the opening of the US iGaming

• Analysing partnerships as the optimal route to market – how, who and

when?

Michael Brodsky, Executive Chairman, Youbet.com

Christian Heap, Director of International Development, Sportech

Paul Matthews, Interactive Gaming Consultant,

Co-founder, WagerWorks

Jim Tabilio, Chairman, Secured American Games

Moderated by: Adam Rosenberg, Managing Director, Global Head of

Gaming Group, Goldman Sachs

Track Two: Innovation in practice – Marketing

channels

Chaired by: Darren Pollard, Mobile Gambling Consultant, Mayfair Mobile

Gaming

11:30 – 12:15 ‘The future is mobile’ keynote case study:

Leveraging the reach of iPhones and popularity

of mobile apps to make mobile gambling a

profi table channel for your business• Thousands of new apps are created every day – how can you claim a stake

in this growing market

• From 10% to 50% - harnessing the infl ux of players via mobile and converting them to your regular customers

• Creating an appealing mobile gaming proposition

• Innovations in mobile payments

Sponsored by:

Matti Zinder, Managing Partner and CEO, Spiral Solutions/Spin3

12:15 – 12:45 Betable case study: Fully integrating social

media into your customer proposition and

game design

• Is gambling compatible with social media? – Analysing why online

gambling companies have struggled to harness the potential of social

networks and communities

• Key facts and trends you need to know to successfully implement a social

media-driven proposition

• Encouraging transactions in social networks

Christopher Griffi n, Founder and CEO, Betable

12:45 – 13:30 Social media project: Developing a social

media strategy for your company

• Benchmark with other consumer brands and implement their best

practice in your marketing

• Facebook, Twitter, Digg, Youtube … – Where do you need to be and where

it’s a waste of time

Maggie Fox, CEO, Social Media Group

Programme

Page 6: Eig14 A4 Showguide 2010 Web

9th Annual European iGaming Congress and Expo 13

Networking Events

Welcome networking

Time: 1000 – 1300, Tuesday 19th October

Location: Bella Center Entrance Hall by the EiG registration desk

Three hours of networking right at the beginning of EiG during

registration.

Speed networking

Time: 1210 - 1300, Tuesday 19th October

Location: EiG expo hall

An opportunity to get quick introductions to a number of

completely new people, speak to them for 2-3 minutes, learn

what they do and how they can help your business, and to

exchange business cards.

Expo Drinks Reception sponsored by

Time: 1730 – 1930, Tuesday 19th October

Location: EiG expo hall

This is the big opening networking event on day one with

another two full hours of networking including an open bar.

EiG Kick-Off Party – New for 2010!

Time: 2100 – Late, Tuesday 19th October

Location: Rosie McGee’s, Vesterbrogade 2A, 1620 København V

Start big with this extra networking party at a laidback bar in the

Tivoli area. Network, discuss Day One sessions and have fun

with your peers.

The Offi cial EiG SafeCharge Party

Time: 2100 - Late, Wednesday 20th October

Location: Park Cafe, Osterbrogade 79, 2100 Copenhagen

We have selected one of Copenhagen’s top bars and nightclubs -

comfortable, but smart and clubby - so we can guarantee a great

atmosphere for networking, relaxation and catching up with your

peers. Don’t forget that you will need to be wearing your wrist

band to gain entry to the party.

Further networking opportunities, net-

working tools and meeting spots!

EiG Day Planner and Meeting Service – New

for 2010!

Hopefully you have already booked some meetings and planned

your time by using the all new day planner and meeting service.

If you haven’t already, there is still time to make use of it.

The Microgaming Bar

No doubt the Microgaming Bar will once again be the focal point

of the exhibition and the perfect place for casual meetings.

Expo Hall Cafe – New for 2010!

Located at the back of the EiG expo hall, this new café feature

has plenty of seating and sells a refreshing range of drinks and

snacks.

Expo Meeting Zone – New for 2010!

A quiet area at the front of the expo hall featuring diff erent

seating options.

Networking

EiG SafeCharge Party venue: Park Cafe