Eight Reasons Why Your Business Should Use SMS Marketing If your business is in Rolla, Missouri or Albuquerque, New Mexico, you can leverage the benefits ofcoupons without any computer skills and with very low cost. Here are 9 reasons why mobile couponsare a great option for your restaurant, auto service, dry-cleaning, or virtually any business: -Text Messaging is Low Cost SMS Marketing is very affordable. You can send out a coupon to hundreds of people for less than$20. -Excellent ROI If you spend $100 to send a message out to 500 people and only 10% take advantage of the deal,then it cost you $2 to reach each customer. That is pretty good. However, as you will see, SMS offerseven better conversion rates and you can send your deal for much less than $100. Your messagecould even go to more than 500 people, so the ROI just keeps getting better and better. -Instant Coupon Delivery Put your deal in the palm of their hands…literally. Emails have low open rates, are not delivered attimely opportunities, and are easily left behind. Text messages are delivered fast and people neverleave their phone behind. -Amazing Open Rates Text messages are viewed 95% of the time. People just don’t ignore and delete text messages. Yourmessage will be seen by almost everyone. -People Want Your Message A key component that makes SMS marketing so effective is that consumers have to opt-in to the textmessaging list – they are basically saying that they want your message. They do this by texting akeyword to a short code and it is just as easy to stop getting the messages too, so the list stays up todate. -Speaking Their Language With a Facebook and Twitter society, if you say too much, you’ve lost your opportunity. A textmessage is limited to 160 characters so you will deliver what they want: a short, to the pointmessage. -Doing What They Do Nearly every American has a mobile phone and trillions of messages are being sent each year. If yousend a coupons, you will reach an audience by doing what they are doing all throughout the dayalready. -Text Messaging Is Green Coupons sent in the mail end up in the trash. Emails are not often read, mostly deleted if not filtered,

and end up just being a waste. Text messages won’t pile up in the landfill and are usually read withinseconds. -Your Customers Become Your Advertisers People love a good deal, and they love to let others know about it. Not many people talk about somecoupon they got in the mail or a special they heard on the radio. However, when people get a greattext offer, they love to tell others and they will want to sign up for themselves. text messaging