Eight Ways to Get More Members to Read

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  1. 1. 2011 Great Ideas Eight Ways to Get More Members to Read Hub Id: #ideas11 ls5Melynn Sight nSight Marke8ng
  2. 2. ONE SIZE DEFITS LO S C ALL? PEOPLETECHNOLOGY ECONOMICS
  3. 3. Who is this? 10,000 hours ofpractice is required to achieve the levelof mastery associated withbeing a world-class expert. Ability Opportunity AdvantageHard Work
  4. 4. What drives YOU What drives THEM crazy?
  5. 5. Eight ways to get more members to read.
  6. 6. 1. ANALYZE ITwe-we calculator
  7. 7. Tag Cloud:
  8. 8. Heatmapattention wizard
  9. 9. Get Feedback Test new ideas2. PLAN IT Hear member concerns Field new member ques8ons Answer members desire to connect Enable members to support each other Help members collaborate with each other Build rela8onships with your members Give your members the ability to receive content from you Information out Information in automa8cally Show responsiveness Show members you are listening Let members know you want their feedback
  10. 10. 2. PLAN ITwww.nsightmarketing.com/buildaplan
  11. 11. 3. Organize it Whats the goal?
  12. 12. 3. Organize it Whats the goal? Who is your audience?
  13. 13. 4. Simplify It Know your (readability) stats 0 50?
  14. 14. 4. Simplify It Know your (readability) stats Lead with the benet Use white space bullets and graphics to break up text
  15. 15. 4. Simplify It Know your (readability) stats Lead with the benet Use white space bullets and graphics to break up text
  16. 16. 5. Standardize It
  17. 17. 5. Standardize It1. Logo placement2. WIIFM early3. A_en8on in 2 seconds?4. Compelled to ac8on in 2 minutes?5. Gripping headline6. Use of tes8monials, or short credibility of speaker7. Style guidelines
  18. 18. 6. Personalize ItCommunicationsTop 61. I like my messages short2. Dont re-send information tome again and again 3. Ill read headlines with links4. I want to know educationaloptions available to me5. I dont get PAC6. I want to understanddesignations
  19. 19. Learn Fight Earn
  20. 20. 7. Webify It Mobile App/Wapp Social Media and video QR codes Mobile Flash Drives
  21. 21. 8. Emphasize It1. Curious headlines2. Descrip8ve headlines or 3. Labels?
  22. 22. 8. Emphasize It
  23. 23. Do your own AuditASK EVERY TIME 1. Who is the audience? 2. Whats the goal? 3. What will make them care? 4. What do you want them to do?
  24. 24. ASK EVERY TIME1. Who is the audience?2. Whats the goal?3. What will make them care?4. What do you want them to do? Use of bullets, white space and logo
  25. 25. ASK EVERY TIME1. Who is the audience?2. Whats the goal?3. What will make them care?4. What do you want them to do? Use of bullets, white space and logo
  26. 26. 1. Who is the audience?2. Whats the goal?3. What will make them care?4. What do you want them to do?5. Use of bullets, white space and logo AfterBefore
  27. 27. 1. Analyze it2. Plan it3. Organize it4. Simplify it5. Standardize it6. Personalize It7. Web-ify it8. Empha-Size It
  28. 28. Dragon Dicta8on HP Iprint Scan2PDF PopCarte AutoS8tch SimplyNoise 32
  29. 29. Ques8ons or Feedback?Subscribe at www/nsight A one-day workshop - more at www.marketing.com/contactus nsightmarketing.com/buildaplan