2011  Great  Ideas  

Eight  Ways  to  Get  More  Members  to  Read

Hub  Id:  #ideas11  ls5Melynn  Sight

nSight  Marke8ng

ONE  SIZE  FITSALL?   CLOSED

PEOPLE TECHNOLOGY ECONOMICS

Who  is  this? “10,000 hours of

practice is required to

achieve the level of mastery

associated with being a world-class expert.” Ability

OpportunityAdvantageHard Work

What  drives  YOU  

What  drives  THEM  crazy?

Eight  ways  to  get  more  

members  to  read.

1.  ANALYZE  IT

we-we calculator

Tag  Cloud:

Heatmap

attention wizard

2.  PLAN  IT • Get  Feedback

• Test  new  ideas

• Hear  member  concerns

• Field  new  member  ques8ons

• Answer  members’  desire  to  connect

• Enable  members  to  support  each  other

• Help  members  collaborate  with  each  other

• Build  rela8onships  with    your  members

• Give  your  members  the  ability  to  receive  content  from  you  automa8cally

• Show  responsiveness

• Show  members  you  are  listening

• Let  members  know  you  want  their  feedback

Information out Information in

2.  PLAN  IT

www.nsightmarketing.com/buildaplan

 3.  Organize  it• What’s  the  goal?•

 3.  Organize  it• What’s  the  goal?

• Who  is  your  audience?

• Know  your  (readability)  stats  

050?

4.  Simplify  It

   4.  Simplify  It• Know  your  (readability)  stats

• Lead  with  the  benefit• Use  white  space

bullets  and  

graphics  

to  break  up  text

   4.  Simplify  It• Know  your  (readability)  stats

• Lead  with  the  benefit• Use  white  space

bullets  and  

graphics  

to  break  up  text

5.  Standardize  It  

5.  Standardize  It

1. Logo  placement2. WIIFM  –  early3. A_en8on  in  2  seconds?4. Compelled  to  ac8on  in  2  

minutes?5. Gripping  headline6. Use  of  tes8monials,  or  

short  credibility  of  speaker

7. Style  guidelines  

6.  Personalize  It

Communications Top 6

1. I like my messages short

2. Don’t re-send information to me again and again 3. I’ll read headlines with links

4. I want to know educational options available to me

5. I don’t get PAC

6. I want to understand designations

Learn  

LearnFightEarn      

7.  Webify  It  

² Mobile  App/Wapp

² Social  Media  and  video

² QR  codes

² Mobile  Flash  Drives

8.  Emphasize  It

1. Curious  headlines2. Descrip8ve  headlines  

or  3. Labels?

8.  Emphasize  It

1. Who  is  the  audience?

2. What’s  the  goal?

3. What  will  make  them  care?

4. What  do  you  want  them  to  do?

Do  your  own  Audit

ASK EVERY TIME

1. Who  is  the  audience?

2. What’s  the  goal?

3. What  will  make  them  care?

4. What  do  you  want  them  to  do?

² Use  of  bullets,  white  space  and  logo

ASK EVERY TIME

1. Who  is  the  audience?

2. What’s  the  goal?

3. What  will  make  them  care?

4. What  do  you  want  them  to  do?

² Use  of  bullets,  white  space  and  logo

ASK EVERY TIME

1. Who  is  the  audience?

2. What’s  the  goal?

3. What  will  make  them  care?

4. What  do  you  want  them  to  do?

5. Use  of  bullets,  white  space  and  logo

After Before

1. Analyze it2. Plan it3. Organize it4. Simplify it5. Standardize it6. Personalize It7. Web-ify it8. Empha-Size It

• Dragon  Dicta8on• HP  Iprint• Scan2PDF• PopCarte• AutoS8tch• SimplyNoise

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