8/12/2019 eInbound Comparison

1/7

eInbounds IP & Technology Superiority

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8/12/2019 eInbound Comparison

2/7

8/12/2019 eInbound Comparison

3/7

!Intent Driven EmailCampaigns

!List Building!Lead Filters & Scoring!Campaign Workflow

Automation

!Landing Page Builder & FormSetup

!Purchase Cycle Analysis withData Mining

CampaignOptimization

eInbound Eloqua /Marketo ExactTarget/ Silverpop Omniture /CoreMetrics

eInbound The Most Comprehensive Solution

8/12/2019 eInbound Comparison

4/7

!Campaign ROI!Keyword E"ectiveness!Pipeline Intelligence!Market Intelligence!Correlation between

Email Campaigns &Website Visits

!Ad-hoc ReportingEngine

!Marketing Attributionbased on Data Mining

Campaign ROI& Reporting

eInbound Eloqua /Marketo ExactTarget/ Silverpop Omniture /CoreMetrics

eInbound The Most Comprehensive Solution

8/12/2019 eInbound Comparison

5/7

eInbound Eloqua /Marketo ExactTarget/ Silverpop Omniture /CoreMetrics

!Daily Email Reports!Twitter-like Lead Feed!Lead Ticker!Both Qualitative &

Quantitative Rules & Triggers

to Move Leads to CRM

!View of All Prospect Touch-points

!Facebook Style Collaboration

SalesEnablement

eInbound The Most Comprehensive Solution

8/12/2019 eInbound Comparison

6/7

!Intent based on Interactionwith Anchor Text, Copy-

Paste

!Form Fill CaptureE"ectiveness (Completed +

Abandoned)

!Organization Level View ofAll Activity (Identified +

Anonymous Visitors)

!No Custom Instrumentationof Links Required

Web AnalyticseInbound Eloqua /

Marketo ExactTarget/ Silverpop Omniture /CoreMetrics

eInbound The Most Comprehensive Solution

8/12/2019 eInbound Comparison

7/7