el fascinante caos del cambio
TRANSCRIPT
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EL FASCINANTE CAOS DEL CAMBIOVIVIR EN EL MARKETING DIGITAL HOY
HERNÁN REPETTOSANTIAGO TREVISÁN
SESIONES DE ESTRATEGIA DIGITAL
COMPARTIENDO NUESTROS 20 AÑOS DE EXPERIENCIA
WWW.MG54.COM
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WWW.MG54.COM
SESIONES DE ESTRATEGIA DIGITAL
RECOMENDACIÓN
VENTAS
Google+
Forums
SEO
Blogs
E-mailings
Instant Message
On line chat
E-mailings
Web AppsMobile Apps
Web Stores
Mobile Stores
GPS Location
QR Codes
SEM
On Line AdsDigital Billboards
Landing Pages
Blogs / communities
3rd Party Sites
3rd Party Sites
Mobile & web Coupons
Viral Campaigns
YouTube
SMS
DIGITAL SHOPPER MARKETING
DIGITAL CAMPAIGNS
CONTACT CENTER
WEB USABILITY
RELATIONSHIP PROGRAMSLEAD GENERATION
MASHUP EXPERIENCES
CONTENT MARKETING
ADVERGAMING
TRANSMEDIA STORYTELLING
SOCIAL MEDIA MARKETING
WORD OF MOUTH
SEARCH MARKETING
E-COMMERCE
INTERACTIVE KIOSK
E-MAIL MARKETING
DATA BASED MARKETING
E-MAIL MARKETING
ON LINE REPUTATION
COUPON MARKETING
WEB ANALYTICS
Newsletters
CONOCIMIENTO
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WWW.MG54.COM
SESIONES DE ESTRATEGIA DIGITAL
DIGITAL SHOPPER MARKETING
DIGITAL CAMPAIGNS
CONTACT CENTER
WEB USABILITY
LEAD GENERATION
MASHUP EXPERIENCES
CONTENT MARKETING
ADVERGAMING
TRANSMEDIA STORYTELLINGSOCIAL MEDIA MARKETING
WORD OF MOUTH
SEARCH MARKETING
E-COMMERCE
INTERACTIVE KIOSK
E-MAIL MARKETING
DATA BASED MARKETING
E-MAIL MARKETING
ON LINE REPUTATION
COUPON MARKETING
WEB ANALYTICS
RELATIONSHIP PROGRAMS
RECOMENDACIÓN
VENTAS
CONOCIMIENTO
![Page 10: El Fascinante Caos del Cambio](https://reader033.vdocuments.net/reader033/viewer/2022051404/58a21f6f1a28abff418b6913/html5/thumbnails/10.jpg)
WWW.MG54.COM
SESIONES DE ESTRATEGIA DIGITAL
Google+
Forums
SEO
Blogs
E-mailings
Instant Message
On line chat
E-mailings
Web Apps
Mobile Apps
Web Stores
Mobile Stores
GPS Location
SMS
QR Codes
SEO
SEM
On Line Ads
Digital Billboards
Landing Pages
Blogs /
communities
3rd Party Sites
3rd Party Sites Mobile & web Coupons
Viral Campaigns
YouTube
Mobile Apps
SMS
DIGITAL SHOPPER MARKETING
DIGITAL CAMPAIGNS
CONTACT CENTER
WEB USABILITY
RELATIONSHIP PROGRAMS
LEAD GENERATION
MASHUP EXPERIENCES
ADVERGAMING
TRANSMEDIA STORYTELLINGSOCIAL MEDIA MARKETING
WORD OF MOUTH
SEARCH MARKETING
E-COMMERCE
INTERACTIVE KIOSK
E-MAIL MARKETING
DATA BASED MARKETING
E-MAIL MARKETING
ON LINE REPUTATION
COUPON MARKETING
WEB ANALYTICS
Newsletters
CONTENT MARKETING
RECOMENDACIÓN
VENTAS
CONOCIMIENTO
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SESIONES DE ESTRATEGIA DIGITAL
#1 ENTENDER LA LÓGICA DE DONDE ESTAMOS
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SESIONES DE ESTRATEGIA DIGITAL
VOLKAWAGEN – NO ACEPTE IMITACIONES
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SESIONES DE ESTRATEGIA DIGITAL
#2 CAMBIO PERMANENTE = BETA PERMANENTE
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SESIONES DE ESTRATEGIA DIGITAL
HP – RECLAMO SOBRE LAS WEBCAMS
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SESIONES DE ESTRATEGIA DIGITAL
#MAYO1810 – LA VERDADERA HISTORIA CONTADA POR SUS PROTAGONISTAS
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SESIONES DE ESTRATEGIA DIGITAL
TWEETINGSEAT
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SESIONES DE ESTRATEGIA DIGITAL
HUGGIES – DÍA DEL PADRE
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SESIONES DE ESTRATEGIA DIGITAL
#7 EXPERIENCIAS QUE GENERAN “BOCA EN BOCA” - BUZZ
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SESIONES DE ESTRATEGIA DIGITAL
DUREX – TOCARSE POR INTERNET
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SESIONES DE ESTRATEGIA DIGITAL
#8 UNA COSA ES ESTAR EN DIGITAL,Y OTRA ES SER DIGITAL
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SESIONES DE ESTRATEGIA DIGITAL
SMART – ENTRA EN TODOS LADOS
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SESIONES DE ESTRATEGIA DIGITAL
LACTA – CARTA DE AMOR
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SESIONES DE ESTRATEGIA DIGITAL
MEAT PACK – SECUESTRO - HIJACK
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SESIONES DE ESTRATEGIA DIGITAL
#10 TRANSMEDIA, LA PRÓXIMA GENERACIÓN DIGITAL
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SESIONES DE ESTRATEGIA DIGITAL
LAST CALL – 1ER PELÍCULA INTERACTIVA
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SESIONES DE ESTRATEGIA DIGITAL
¿CÓMO ES LA PRÓXIMA EXPERIENCIAQUE QUERÉS COMPARTIR CON TU COMUNIDAD?
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SESIONES DE ESTRATEGIA DIGITAL
DRAFTRCB – CONTAR HISTORIAS A TRAVÉS DE MUCHOS MEDIOS - TRANSMEDIA STORYTELLING
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SESIONES DE ESTRATEGIA DIGITAL
DIGITAL STUDIO GOOGLE + EL ALMACEN – TAXI – RIBEIRO MOVIL