elaborando hipóteses like a boss
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Elaborando hipóteses (requisitos) em produtosTRANSCRIPT
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Elaborando Hipóteses Like a Boss
José Papo
Amazon Evangelist
@josepapo
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Requisito O que acontece quando nosso
modelo mental usa esse conceito?
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Maioria dos produtos falham, mesmo quando bem executados
“New Product Development: product launches hindered by major challenges” Consumer Goods Magazine, August 2011
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Requisitos inúteis
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Produtos inúteis
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Requisito? Só se for legalmente requerido!
Isto é, se for obrigatório de verdade!
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Hipótese!!! Novo modelo mental para o século XXI
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Como elaborar hipóteses melhores?
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Mas como??? Me ajuda!!!
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http://www.amazon.com.br/Design-Thinking-Integrating-Innovation-ebook/dp/B0038OOTBQ
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http://www.ideo.com/work/human-centered-design-toolkit/
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http://www.amazon.com/Identifying-Hidden-Needs-Creating-Breakthrough/dp/0230219764
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http://www.amazon.com.br/The-Innovators-Solution-Sustaining-ebook/dp/B004OC07GW
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http://www.amazon.com.br/What-Customers-Want-Outcome-Driven-ebook/dp/B000RG17R2
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http://www.businessmodelgeneration.com/downloads/value_proposition_canvas.pdf
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http://www.amazon.com.br/Impact-Mapping-software-products-ebook/dp/B009KWDKVA
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Más perguntas para entrevistas…
• Você gosta de [XPTO]?
• Você tem problema com [XPTO]?
• Você gostaria da [Funcionalidade X]?
• Você faria [XPTO]?
• Você pagaria pelo [Recurso X]?
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Boas perguntas para entrevistas… • Conte-me a história de quando você… • O que você deseja fazer ao usar a
solução… ? Por quê? • Como hoje você resolve o [Problema X]? • Aonde/Como você procura por uma
solução? • O que te motiva a fazer… • O que te frustra ao realizar o processo…
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Quer mais métodos e técnicas para conhecer melhor seus
usuários/clientes?
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http://www.amazon.com.br/101-Design-Methods-Organization-ebook/dp/B009RKEQV8
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http://www.amazon.com/The-Innovators-Toolkit-Predictable-Sustainable/dp/0470345357
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E como validar as hipóteses?
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Mas como fazer experimentos com “requisitos”???
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Vide maiores detalhes sobre validação de
hipóteses na palestra “Requirement Hacks”
slideshare.net/jpapo/requirement-hacks
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Resumindo… • Encontre Hipóteses
• Descreva as Suposições
• Valide, Teste e Experimente antes
de Construir!
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OBRIGADO! slideshare.net/jpapo
José Papo
Amazon Evangelist
@josepapo