DIGITALMARKETING

Getting Online Success

We help companies with DIGITAL Marketing to get great DIGITAL Success

“We appreciate your consideration. We thank you forconsidering us as your digital marketing partner"We are a reputed global Digital Marketing Agency providing end-to-end Digital marketing solutions to Brands, SMBs, Local Businesses and professional individuals.

In this presentation we have showcased some of the important points which can provide you a great ROI through Digital Marketing channels and how we can add value to your business & your end customers.

We believe in creating relationship with our customers. So looking forward to a successful relationship ahead.

For further queries, please let us know and we will guide you for sure.

Thank you for believing in us

Why Elagoon Digital?

Elagoon Digital is one of the most reputed global Digital Marketing Agencies with our services being provided in Australia, USA, Canada, Ireland, New Zealand, UK, etc. We don’t claim to be the best or No. 1 but we claim to build relationships with our clients. Our aim is to make clients happy and say good about us.

Quick Facts (Our USPs):

• Our Digital Marketing Mix approach• Global Company• More than 90% clients are international• 100+ Team Members• Already served more than 1000+ clients• Dedicated team members for each project• Specialized teams for Digital Channels• Google/Bing Certified Team Members

What is Digital Marketing?Utilizing all possible online channels to reach the target audience on internet & meeting specific business objectives can be defined as Digital Marketing.

Understanding Digital Marketing:

In this digital era majority of our target audience spend most of time on internet. The Smart Phone has given a huge push to this trend. Earlier people used desktops and Laptops only to be online but with Smart phones people are always online now. People read news online, spend time on social media sites, searches for products/services on search engines, make researches and studies online, buys online and etc. but the most important factor is that people takes decision only after making a research online. So internet is the place where we find most of our audience and we can target them promoting our products/services to achieve our business goals. Presence and branding on internet is must for all business house, organisations, individuals, etc.

End-To-End Digital Marketing Advantage

Design & Development - Responsive website - Mobile Application- Content Management System (CMS)- Content Positioning - Call To Actions

Search Engine Marketing - Search Engine Optimization (SEO)- Pay Per Click (PPC)- Keyword Analysis & Management - Content Optimization- Business Listings, Forums, Blogs, etc.

Social Media- Social Profiles/Pages- Social Media Optimization- Customer Engagement- Aggressive Marketing (Paid Ads)- Profile Pics, Cover Images, Banners

Lead Generation- Search Network Campaigns- Display Network Campaigns- Media Planning & Buying- Social Media Paid Ads- Conversion Page Optimization- Landing Page Optimization

Content Marketing - Creating Viral Content- Video Marketing- Image / Info-graphic Marketing- E-Mail Marketing-Blogging- Documents/ PDFs

Branding - Online Public Relation- Social Engagement - Reputation Management - Digital Asset Creation- Referral Marketing

ROI Analysis

- Traffic Tracking- Conversion Tracking- Analytics -Phone Calls-E-Mails-Messages

Understanding The Digital World:There are 3 ways to grow digitally:

Organic: Low investment, time consuming but brings conversions in long run. Cost of acquisition is very low in long-run and the market is huge.

Paid: Brings in immediate conversions but involves investment. Beneficial for both short-term and long-term conversions.

Earned: Focusing on goodwill so that websites/people talk about you. Creates branding and helps is reputation management. This brings referral conversions.

Business Goals (according to us)

Our Goals:

It is very important to understand the online scalability for any business. Every business gets success online from 3 mediums:

Medium Description Note:

• Organic Medium Where it is needed to grow the base and it leads to people knowing the business organically on Search Engines, Social Media, etc.

• Initial months are investment.• Takes time to grow.• Cost per lead is very low in long-run.

• Paid Medium Where we spend money, get visitors and convert them to sales. Paid Medium helps in introducing the business to consumers which helps in organic and brand growth.

• Quick to start• Cost per lead is expensive• Immediate conversions

• Brand Medium People search the brand or visit the website directly, they share the business name with their friends.

• It is difficult to create a position but once created brings huge value through referrals and direct visits to the site.

3 Mediums of Success for any Business Online

Selecting The Tight Target Group:

Selecting The Tight Channel:

Major Strategies – Plans to Meet Online Business Goals

Putting Sales Channels

SEO, PPC, Re-Marketing, Social Media, e-Mail Marketing, Media

Buying, Affiliate Marketing

Organic Growth

Optimizing the site in search engines so that it ranks

organically

Making Website Buy Worthy

Improve Usability, Security & Trust Factor

Innovation

Cost Cut, Viral marketing, etc.

Channels of Focus for Your Business – Digital Mix Approach

SEO• Parameters Check

• Keyword Analysis & On-Pages• Content Optimization

• Content Adding & Marketing• Website Traffic & Conversion Tracking

PPC• Keyword Analysis

•Search Network Ads• Display Network Ads

• Re-marketing• Conversion Tracking

• Leads

Social Media• Social Profile Creation/Optimization

• Social Engagement • Facebook Paid Ads

• Re-marketing• Conversion tracking & Optimization

• Leads

Conversation• e-Mail Marketing• Blog Commenting

• Forum Participation • Replying to Social Media Reviews &

Postings

#1. Search Engine Optimization (SEO)

ACTIVITIESBasics of SEO needs to be implemented and invest on right keywords, do a competitor analysis to see how

difficult it would be to penetrate the market. Separate strategies for short term and long term needs to be built.

Main SEO activities are:

Improve OR Set-Up - Web, Social, Mobile Infrastructure (the possible best). This is to improve the trustworthiness of the site and make it user friendly.

Make website SEO friendly (We do parameters check and implementation) Keyword analysis and selecting right group of keyword and the keyword to page assignment. Conversion Optimization - Working on the communication framework, what will convert better. Adding right signals like improving bounce rate, pages per view, social engagement etc. Website Traffic & Conversion Tracking - Putting all tracking in place (to the possible level)

#1.1. Organic Ranking on SERP – SEO Approach

#2. Pay Per Click (PPC)Paid Ads: There are 3 types of paid ads possible, we can do all 3 to see the best returns. We can

start with paid ads on search engine and Social Media and then gradually develop contextual ads on different websites.

1. Paid Ads on Search Engine: With paid ads on search engines we can target people who are searching for the product/service. We can reach out to different search queries placed by people.

2. Contextual Ads - Paid Ads on Different Websites: With this method we can target people when they are reading some relevant websites.

3. Paid Ads on Social Media: This is the platform where we can target people based on their profile.

#2.1. Paid Ads on Search Engine

#2.2. Contextual Ads - Paid Ads on different websites:

#3. Social Media Marketing

Social Media is the platform to engage with target audience. It is a platform of communication which involves regular updates/posts and push sales with aggressive marketing like paid ads.

Some of the important activities on Social Media are:

Daily Updates/posts with Attractive and Engaging Content Conversion Campaigns Branding and Reputation Building Viral Campaigns Very Strong Content Creation Contest Campaigns Communication

# 3.1. Social Media Posts

A Post on Facebook A Tweet on Twitter

Remarketing is a way to stay engaged with your target audience who visited the website / mobile application / Video Channel once, by presenting relevant Ads and offers across the web, making sure the brand remains to the top of their mind when they are ready to buy any product or services.

If we have a broad remarketing strategy, like the following it will enhance the brand awareness as well as lead conversions.

#4. Re-Marketing

Re-Marketing Ads- effective way to re-connect & engage.

Very effective for tracking.

Advantages of Remarketing :

•Increased Brand Recall•Helps in assisted conversions•Helps in reaching prospects who shows some interest in your products, there by increasing conversion rate

Re-engaging non-converted visitors

#5. e-mail Marketing

Activities (need a database for this activity)• Getting people to sign up for email newsletter and reaching out with guides and offers.• Promoting guides for downloads and capturing emails.• Partnering with related communities for email introductions. (This can be key to App

marketing)Emails are still powerful way to reach the target audience quickly. We also get to know how many people are browsing from mobile and introduce app related emails more.

•Business Level Metrics:• Visitors (Total)• Ranking• Leads

• SEO Level Metrics (Organic Growth)• Keyword Ranking• Traffic from Google SERP• Repeat visitors

• Social Media Metrics• Social Media metrics (likes, comments, shares, follows, etc.)• Social Traffic

• Pay Per Click (PPC) Metrics• Impressions• Clicks• Conversions

Our goal will be to impact the real business goals, the goals that matters

Tracking Digital ROI

Elagoon Digital’ USP:Elagoon Strategy HUB

We have a senior strategic team that sits together to come up with right campaigns and End 2 End Strategy.

Within the 2nd Month of work, Elagoon Digital Strategy HUB will come up with some amazing ideas to promote your business to the market. More ideas and strategies will be suggested to create more value online.

WE ADD VALUE TO YOUR BUSINESS

We can guide you to Digital success with the right “Digi Mix”.

Thank You

Elagoon Digital Digital Marketing Team: