elearning 2015
TRANSCRIPT
The Sixth International Conference on e-Learning (eLearning-2015), 22-23 September 2015, Belgrade, Serbia
MILLENNIALS’ WAY OF E-LEARNING &
COMMUNICATION IN THE DIGITAL ERA
TATJANA MAMULA
Belgrade Metropolitan University, [email protected]
DRAGOMIR ĆOSO
Puzzle Group, [email protected]
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MARKETING 3.0
PRODUCTS CLIENTS BRANDS VALUES
MANAGEMENT
2000s - 2010Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (2010) Marketing 3.0., John Wiley & Sons, Inc., Hoboken, New Jersey
Value matrix
MIND
SATISFACTION
PROFITABILITY
BE BETTER
HEART
ASPIRATION
RETURNABILITY
DIFFERENCIATE
SPIRIT
COMPASSION
SUSTAINABILITY
MAKE A DIFFERENCE
MISSION
VISION
VALUES
CO
RP
OR
ATI
VE
INDIVIDUAL a
Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (2010) Marketing 3.0., John Wiley & Sons, Inc., Hoboken, New Jersey
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MILLEN
NIA
LS
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GENERATIONS
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MILLENNIALS
Shareholders Relationship Management
Other universities/StudentsInstitutes
Associations/Institutions
Companies
MediaDigital media
8
Internationalconnections
Parents
FORMAL & INFORMAL EDUCATION
PEERS
Four Highlights
• “I want it fast and I want it now”• Premium on speed, ease, efficiency and convenience in all transactions.
• “I trust my friends more than „corporate mouthpieces”• Definition of an expert has shifted from someone with professional or academic
credentials to potentially anyone with firsthand experience, ideally a peer or
close friend.
• “I‟m a social creature both online and offline”
• “I can make the world a better place”• A generation taught to recycle in kindergarten wants to be good to the planet
and believes that collective action can make a difference.
Source: Christine Barton, Jeff Fromm, Chris Egan (2012), “The Millennial Consumer: Debunking Stereotypes”, Boston Consulting Group:
https://www.bcgperspectives.com/content/articles/consumer_insight_marketing_millennial_consumer/
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70:20:10 learning model
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The Next Learning Framework
10% FORMAL
LEARNING
Physical Classroom
Virtual Classroom
& Webinars
Self Paced
Web Based Training
Social Networking & Micro-sharing & Interactive videoExpert directories TweetChats
Planned Learning Spontaneous Learning On-The-Job
+
90%INFORMAL LEARNING
Gaming & simulations Online communities
Online assessments
Social Learning
On-DemandLearning
CareerLearning
Learning apps Learning Videos e-courses &recorded webinars
Career moves & assignments Special projects Feedback Coaching & mentoring
Publish and feedback on blogs
Podcasts and e-books
Job aids & epss
Co-create with Wiki’s
Innovation and crowdsourcing
2011 Next Learning Unwrapped, Nick van Dam
Design of Online Learning Programs
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What they DO
What they SAY or WRITE
What they HEAR and
SEE
What they SEE
What they READ
More
Less
© Nick Van Dam (2008)(1) Edgar dale (1969)
People Remember(1)
e-reading e-learning
Low HighLevel of instructional Design
• E-documents• E-whitepaper
• E-Course with visuals
• Online self-study guides• Online PowerPoint presentations
• Webinars
• Recorded live e-learning sessions
• live e-classes or e-seminars
• Interactive e-courses• E-monitoring or e-coaching
• Simulation
• Games• Collaboration
Online Learning Continuum
MILLENNIALS IN THE DIGITEL ERA
Millennials
Collaborative learning. Sharing stories with their peers. Multitasking. “do it by themselves” & “comfort
zone”. Relevant Interactivity. Engagement. CREATIVITY. INNOVATION.
Challenge.
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Educators
MLearning. Gamification. Video as a learning medium. Nano-learning vs. Mini E-
Learning. Storytelling. Coaching. Measurable. HUMOR. FEEDBACK. PERSONAL LEARNING.
Design thinking.
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PERSONAL LEARNING ENVIRONMENT –THE FUTURE OF LEARNING
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PLE (Milligan et al.) Description Millennial values
Learn with other people Manage and create relationships, forming connections between contacts that are not part of a formal learning network
Collaboration Contribution
Control their learning resources Allow them to structure, share, and annotate resources they find or have been given
Engagement Participation
Manage the activities they participate in Provide opportunities for them to create as well as join activities that bring together people and resources
Creativity Innovation strategies
Integrate their learning Allow them to integrate learning from different institutions and sources, re-using evidence of competency and making links between formal and informal learning
Vision Leadership
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Case study PUZZLE GROUP
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http://www.puzzlegroup.org/index.cfm/aktivizam/#sthash.0rYhSRY6.dpuf
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MILLENNIALS’ WAY OF E-LEARNING &COMMUNICATION IN THE DIGITAL ERA
TATJANA MAMULA
THANK YOU!
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