1. How Bigcommerce Uses Video for Internal & Client Facing Training Why Video: Alex Turkovic Manager Learning & Development

2. Rate your use of video in learning solutions: 1 What the heck is video? 10 They call me Scorsese 3. Those of you who use video: 2) I use a nice camera, external mic, decent lighting & spend time editing 3) I have a full blown video studio complete with backdrops, green screens, editing bay, etc. 1) I use a very simple camera, minimal/no lighting & dont edit much 4. Does your setup matter? NO! 5. Why video? 6. Bigcommerce Mission Be the #1 e-commerce provider in the world by creating and delivering software that changes peoples lives. 7. Topic Bullet 1 Bullet 2 Bullet 3 Bullet 4 Startup Suzy Nights & Weekends 8. Topic Bullet 1 Bullet 2 Bullet 3 Bullet 4 9. Short Video!!!!! Description Comments Section Other Resources Suggested Next Video Transcript 10. Why we included a video transcript? Search Engine Optimization Added value for the marketing team! Guess whatGoogle cant watch video...yet Accessibility Translation 11. The Data Launched in February of 2014 Currently up to 150 minutes of content 45,000 unique video plays since mid-February 82% Engagement Rate Trial-to-Paid Conversion Uplift from 10% to 15%!! 12. Intro to Attract Shoppers 13. Internal Training 14. The Audience Tech Support Phone Queue Technical Details Sales Time is $ Feature Positioning Engineering Prefer self-paced Bite sized 15. ONLINE TRAINING Prerequisite Client Facing Training (Bigcommerce University) Quick Quiz Internally Relevant Material (Usually video & info pages) Build-A-Store Steps IN-CLASS FOLLOWUP Labs Practical application (Simulation / Role Play / Mock Calls) Course Structure (Khan Academy Style) 16. Increased instructional time Decreased classroom time More time devoted to content creation Net net: 17. Infrastructure & Production 18. Hosting All videos hosted on Wistia Great Data!!! 19. Infrastructure LMS Internal Training Wistia (Video Hosting) Benefits of external video hosting: Reduced load on LMS Great analytics! Multiple utilization of same video Only have to update it in ONE place! BCU Client-facing Udemy 20. Development Process Edit Shoot Table Read Script 21. Edit Shoot Table Read Script 22. Edit Shoot Table Read Script Best Practices: Hold all comments until after the first read. Appoint a scribe! Dont make edits while reading. STAND UP! Benefits: Ensures your script sounds natural Reduces complexity with the review process 23. Edit Shoot Table Read Script Talking Head Use a teleprompter OR memorize bits of content Shoot someone who is natural on camera Light your shot properly Screen Capture Camtasia is a life saver! Audio PLEASE use a separate mic from the cameraplease. Record your audio in the same space for consistency Shoot for the edit! 24. Edit Shoot Table Read Script Editing can make-or-break your videos!!!! A good video editor is worth the investment (Im serious!) 25. Wistia Learning Center GREAT example of what good video-learning looks like Incredibly helpful for your own production efforts 26. Iterative Approach MVP 27. Why Video? Craft & Brand your message One-to-Many & Just-in-Time Scalable With some help, it can be interactive It doesnt have to be complex