election 2016: mobile activity in the u.s. on election day
TRANSCRIPT
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4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
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ELECTION 2016
MOBILE ACTIVITY IN THE US ON ELECTION DAY
ELECTION DAY MOBILE ACTIVITY
Activity Differences vs Typical Weekday
Act
ivit
y vs
Bas
elin
e
-50%
-25%
0%
25%
50%
Eastern Time
12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM
Election day starts off with mobile activity 13% lower than a typical weekday
12
3
4
5
Mobile activity peaks when polls open, with activity 34% higher
2
During the workday, mobile activity dips 46% lower
3
Mobile activity picks up again after the workday and is 13% higher
4
Election day closes with mobile activity down 19%
5
1
Typical Weekday
November 8, 2016
Baseline calculated as average activity in the 4 weekdays prior to election day. 0% represents no difference from the baseline. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 00:00 - 01:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 01:00 - 02:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 02:00 - 03:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 03:00 - 04:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 04:00 - 05:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 05:00 - 06:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 06:00 - 07:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 07:00 - 08:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 08:00 - 09:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 09:00 - 10:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 10:00 - 11:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 11:00 - 12:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 12:00 - 13:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 13:00 - 14:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 14:00 - 15:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 15:00 - 16:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 16:00 - 17:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 17:00 - 18:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 18:00 - 19:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 19:00 - 20:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 20:00 - 21:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 21:00 - 22:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 22:00 - 23:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY 23:00 - 23:59 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
DAY AFTER ELECTIONS MOBILE ACTIVITY
Activity Differences vs Typical Weekday
Act
ivit
y vs
Bas
elin
e
-50%
-25%
0%
25%
50%
Eastern Time
12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM
Mobile activity was 21% lower when the election was called
1
2
3
4
The day begins with mobile activity up 17%
2
During Hillary’s speech, mobile activity was down 41%
3
Mobile activity for the rest of the day was volatile and depressed, with the day ending at 39% lower
4
1
Typical Weekday
November 9, 2016
Baseline calculated as average activity in the 4 weekdays prior to election day. 0% represents no difference from the baseline. Analysis includes 3.5 billion session start events in the US.
ELECTION DAY VS THE DAY AFTER MOBILE ACTIVITY
Activity Differences vs Typical Weekday
Act
ivit
y vs
Bas
elin
e
-50%
-25%
0%
25%
50%
Eastern Time
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Baseline calculated as average activity in the 4 weekdays prior to election day. 0% represents no difference from the baseline. Analysis includes 3.5 billion session start events in the US.
Typical Weekday
November 8, 2016
November 9, 2016
NOVEMBER 9TH 00:00 - 01:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 01:00 - 02:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 02:00 - 03:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 03:00 - 04:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 04:00 - 05:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 05:00 - 06:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 06:00 - 07:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 07:00 - 08:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 08:00 - 09:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 09:00 - 10:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 10:00 - 11:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 11:00 - 12:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 12:00 - 13:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 13:00 - 14:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 14:00 - 15:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 15:00 - 16:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 16:00 - 17:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 17:00 - 18:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 18:00 - 19:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 19:00 - 20:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 20:00 - 21:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 21:00 - 22:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 22:00 - 23:00 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.
NOVEMBER 9TH 23:00 - 23:59 EST
More activity relative to baseline
Less activity relative to baseline
Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.