Name of the artist is within centre third and in large, white contrasting letters that immediately draw the eye.

Thick bubble font gives a pop vibe to the album, hinting at the electronic pop genre

White font connotes innocence and purity which supports the ‘doe-eye’ look of the artist

Hair in rollers and heavy makeup give a retro vibe to the album, suggesting the sound will be ‘old-school’ and unusual

The heart on the artists cheek is a reoccurring motif throughout the album and her music videos which will create synergy and instant recognition

Soft focus is given to the edges of the image and text giving a youthful and tender tone to the album and music

Artists face is central on the cover, and she uses direct mode of address to connect with the audience

Album name is included in the same font to create synergy, however it is in a smaller size so that is doesn’t overpower the artist

Grey background makes the artists face and skin stark in contrast, making the image defined and striking

Name of the album links to the style of music and heart on her cheek, also implying the album will be about issues of the heart – love, heartbreak

Dark red lips also have connotations of danger, lust and passion which gives the artist a more seductive and cunning look.

Same bold font is used on the back as front cover, creating synergy and giving the album a clear identity

Font is easy to read – appeal to younger target audience

Font is positioned down the central third• Easy to read• Symmetrical

Barcode

Palm trees and colours are tropical and calm• America is a

style inspiration for this artist

No track numbers are included which creates a simplistic and unconventional feel which suits the indie genre

Information such as websites, dates, recording locations and record label aid to promote the artist

Colour blue is calming and will appeal to both genders

Red toned filter has been applied to the image to give a vintage feel that will resonate with modern audiences who use Instagram

Booklet contains image of artist looking happy, vivacious, excited and natural which will appeal to the target audience

CD is a pale yellow and very simplistic to contrast the busy patterned background

Artist and album name is featured in the same font, with black creating a contrast on the pale background

Yellow and blue is a key colour scheme in the booklet to show the contrasting personalities of the different tracks and sounds

White modest dress connotes innocence and honesty which makes the artist look fresh and youthful

Booklet consists all the lyrics and two more pictures of the artist which allows the audience to learn her songs and receive exclusive images

Leaf print could relate to the palm trees on back cover, thus creating synergy

Pattern is retro and vintage which ties the whole nostalgic and dated vibe together