electric coops and social media
DESCRIPTION
Jason Falls's slides from the April 2, 2014 opening keynote for the Regional Electric Cooperatives event in Louisville, Ky. What online retail can teach co-ops about social media.TRANSCRIPT
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Online Retail Insights To Help Your BrandJason Falls, VP Digital Strategy, CafePress Inc. | April 2, 2014
2All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners
What can social media do?
7 Business Drivers of Social Marketing
• Enhance Branding & Awareness
• Protect Your Reputation
• Enhance Public Relations
• Build Community
• Enhance Customer Service
• Facilitate Research & Development
• Drive Sales & Leads
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RESPONSIVENESS
Rapid CommunicationsProtect Your Reputation
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CONFIDENCE BUILDING
Proof to the PuddingEnhance Branding & Awareness
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CO-CREATE
Educate Your AudienceBuild Community
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DRIVE ACTIVITY
Amplify your messageEnhance Branding & Awareness, Drive Sales/Leads
Mike Couick – CEO, Electric Cooperatives of South Carolina
• Facebook advertising produces dividends
• Inexpensive and produces results
• 15,000 messages to the EPA in two weeks
Electric Co-op Today, March 16, 2014
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BRAIN FOOD
Things to consider• Facebook is about to make you buy exposure
• It’s not about numbers, but quality of engagement
• Establish clear goals
• Measure to the goals & optimize around them
• Social channels are like a lobby
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TWEET THIS
- Jason Falls
“When you offer great reward, customers will sign up to dive into your funnel.”
(Tweet that!)
@JasonFalls
Damn Handsome
SocialMediaExplorer.com
JasonFalls.com