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Moons, I. & Du Bois, E. (2017) Electrifying Car Brands: “Taking Brands Into Consideration In The Idea Generation Phase”. Journal of Econometrics 145(5) pp778-797.

Electrifying Car Brands: “Taking Brands Into Consideration In The

Idea Generation Phase” Ingrid MOONS1, Patrick De Pelsmacker2 ,Ivo DE WIT3 and Els DU BOIS4

1,3,4Faculty of Design Sciences, Artesis University College, Antwerp University Association

2Faculty of Applied Economics, University of Antwerp

ABSTRACT The separation between the field of marketing strategy and marketing action (creating new products) is longstanding. Still, product development may become a key element for branding because it serves as a cohesive factor for all elements that configure brand personality and experience. This paper investigates the effect of introducing different ideas for emotional electric car designs as extensions of existing car brands that differ with respect to brand personalities and brand experiences. Students from the first master class collaborated in a 6 steps experimental research leading up to a main experiment in which the interaction between existing car brand personalities and experiences and different types of emotional electric car design propositions is studied. Drawing upon schema and categorization theory, the effect of the fit between existing car brand images in terms of personality and experiential associations on the one hand, and a new electric car model extension on the other, are investigated. The result of this exercise is a design briefing that offers an input for a product designer to create different concept cards for the branded cars. Keywords: Idea generation, brand personality, brand experience, brand extension 1 A LINE EXTENSION EXERCISE During the master class marketing management, we wanted the students to experience how the adding of a new product proposition to the product line of existing brands, with existing brand personalities and experiences, affects the perception and responses to these brands. The electric car was taken as an example, since this product innovation is largely accepted to be sufficiently new and of importance in the debate for reaching more sustainability through product development [1], [2]. To launch a ‘branded’ electric car, one needs to really understand what the consumer product proposition is, while simultaneously understanding that the brand is the psychological carrier system for this product proposition. We wanted the students to understand how the proposition and the brand interact and whether they really fit one another. The present paper describes an idea generation that is linked to existing car brands. It especially considers the interaction between existing car brand personalities and experiences and emotionally product ideas for the electric car variants. 2 PRESENTING A FRAMEWORK As an introduction to the exercise, we offered our students some theory on line extensions, the components of branding and brand design.


2.1 Line extension fit, extension evaluation and parent brand feedback effects Adding an electric car model to a line of models of an existing car brand is an example of a line extension. The two factors that have emerged as most important in determining extension evaluation are positive parent brand associations, and the perceived fit or congruency between an extension and the parent brand [5]. Based on categorization theory (e.g., [6]) and schema theory [7], it can be concluded that the perceived fit between a parent brand and its extensions is of great importance for the evaluation of both the extension itself and the parent brand, especially for high involvement products. Moreover, in case of product categories such as cars, the perception of fit will be more based


on symbolic associations than on concrete utilitarian attributes. Two important dimensions of symbolic schema are brand personality and brand experience. 2.2 Brand personality and brand experience We offered our students a theoretical background, based on scientific articles about branding. Brand equity is the current and future potential value that has been created by what the exercise of branding has managed to achieve [8]. Brand identity and brand image are important cornerstones of brand equity. Brand personality forms a major symbolic component of brand identity, which is defined as a brand’s meaning, put forward by the firm. Brand image is the consumers’ perception and interpretation of this brand identity, including brand personality. ‘Brand personality is the set of human personality traits that are both applicable to and relevant for brands’ [9, p. 151]. The work of Aaker [10] inspired the majority of the research on brand personality to date. In recent research [11] Geuens, Weijters and De Wulf have developed a scale that consists of only personality dimensions and is therefore a better representation of the brand personality concept. The scale consists of five factors that show an affinity with the Big Five human personality dimensions: Responsibility, Activity, Aggressiveness, Simplicity and Emotionality. In addition, brand experience is an important cornerstone of symbolic brand identity and brand image. Brakus [12] showed that brand experience affects consumer satisfaction and loyalty. Positive brand experience not only affects past satisfaction judgments but also future directed use intentions. He conceptualizes brand experience as subjective consumer responses that are evoked by specific brand-related experiential attributes. They demonstrate that brand experience can be broken down into four dimensions: sensory, affective, intellectual and behavioral, which are differentially evoked by various brands. the impact of existing brand experience and brand personality on the ‘electric car extension’ The master students learned about scientific literature on brand research as an input for investigating introduced by these brands and on the evaluation of the parent brands introducing this electric car extension. 2.3 The design of an electric car Design is an unequivocal source of differentiation and has become a key element for branding; not only because aesthetically pleasing products and services compete better for consumers’ short attention span, but also because design may serve as a cohesive factor for all elements that configure brand personality and experience. Earlier research revealed that the product proposition ‘sustainability’ and ‘ecological responsibility’ is not enough to convince a large target group. Car markets and driving decisions are not simply about rational economic choices, but are as much about aesthetic, emotional, and sensory responses. Norman [13] claims that psychological aspects of ergonomics have become increasingly important in the pursuit of products that are not only safe and efficient, but also pleasurable to use and arousing. He argues that the emotional reactions to design and/or to an existing or new product are related to three emotional processing levels: visceral, behavioral and reflective. The first level, i.e. visceral affect, is perception-based and relates to visceral aspects that are related to product appearance. The second level, i.e. behavioral emotion, is expectation -based and corresponds with behavioral aspects that have to do with the pleasure and effectiveness of use. The third level i.e. reflective emotion is intellectually based and corresponds with reflective dimensions that are concerned with self-image, personal satisfaction and memories. Anticipated emotional experiences are relatively abstract car attributes. This study explores how design students can make these abstract product attributes actionable, with the focus on the development of a branded electric car. One aim is to create branded electric car descriptions that evoke different types of emotions. The result of this description is a design briefing for concept boards. These will be tested in experimental research to investigate how these different types of products interact with existing brand personalities and experiences, and how they are related to the adoption intention of the electric car.

Moons, I. & Du Bois, E. (2017) Electrifying Car Brands: “Taking Brands Into Consideration In The Idea Generation Phase”. Journal of Econometrics

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3 AN EXERCISE IN 6 STEPS The aim of the exercise is twofold. We wanted the students to get some insights in the link between product design and branding, but we also wanted them to get some experience in research methodology throughout this process. The present paper describes a series of pretests in which the students participated to prepare the main experiment, in order to select appropriate car brands and preparing concepts of electric car types. Finally, the design of the main study is described in the subsequent ‘further research’ section. 3.1 Step One: segmentation of the market The students first adopted some segmentation theory on the large car market and made a reduced list - of relevant car brands to take along in the study. Method and procedure From the internet (a literature study and a brainstorm with the students) all possible car brands were listed and 39 brands that produce family cars were selected. Twelve respondents were selected to participate in an individual interview. The sample consisted of different age categories, six male and six female respondents, all of which drove a family car. This last criterion was taken into account because people who drove special cars (roadsters, small cars, SUV’s) might have a different opinion on the car types we wanted to consider in further research. An earlier study revealed a link between owning a family car and the intention to adopt an electric car. Hence, we focused on this car segment. Results The respondents were asked to categorize the brands on the basis of their personality, using the five personality items as proposed by Geuens [11]: responsible, active, aggressive, simple, and emotional. Twelve brands that were associated most often with only one, personality trait were selected for further research: Alfa, Audi, BMW, Ford, Mercedes, Nissan, Opel, Renault, Saab, Toyota, Volkswagen, and Volvo. 3.2 Step Two: reduction of the brand list The purpose of the second step was to narrow down the list of 12 brands to a list of three car brands to be used in the main experiment; brands which were as different as possible with respect to their brand personalities and brand experiences. Students learn to adopt some of the theory on branding and learn to involve consumers in this decision process. Method and procedure An online questionnaire was sent to a sample of 100 family car drivers. Thirty eight respondents, as well men (45%) as women (55%), filled out the questionnaire. The sample consisted of respondents of different ages (11% 18-25 years, 18% 25-35 years, 26% 35-45%; 42% 45-65 years; 3% >65 years). For each of the 12 car brands that remained from the first step of the research, the respondents were asked which of the five personality traits suited the most and which one the least to the brand : responsible, active, aggressive, simple, emotional. The same was done for the four brand experience dimensions: sensitive, affective, behavioral and reflective. Results The three most differentiated brands -taking into account brand personalities and brand experiences-were Saab, BMW and Toyota. Saab is most frequently and more often than other brands in the list associated with an emotional brand personality (35%) and with sensitive (36%) and affective (32%) brand experience dimensions. At the same time, Saab is least associated with the brand personality dimension ‘simple’ (53%) and with reflective experiences (47%) . BMW is most strongly associated with the brand personality dimension ‘aggressive’ (49%) and as well with affective (41%) as behavioral (41%) brand experience dimensions. BMW is least associated with the brand personality characteristics ‘simple’ (73%) and with reflective experiences (47%). Toyota is strongly associated with simple (58%). It is least associated with aggressive (46%). It has not a very pronounced brand experience profile. Consequently, the development of the design stimuli will be based on the Saab, BMW and Toyota brands.


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3.3 Step Three: Qualitative check of the results of step 2 and exploring the effect of the attribute ‘electric’ on the brand personality and the brand experience Step three is an exercise in qualitative research. The purpose is a diagnostic check of the previous quantitative study. Additionally, we explored to what extent the selected brands were different with respect to their suitability for an electric car variant, and to what extent we could expect the brand personality and the brand experience to change when we added the product attribute ’electric’. Method and procedure For each brand, five to six students were engaged in a group discussion (a total of nine discussions, three for each brand). Each group started with exploring the brand personality and the evoked brand experience of one of the selected brands (either Saab, BMW or Toyota). First, they spontaneously discussed what the brand meant to them. Then, they were allowed to revisit brand communications on the internet and in magazines. After this introduction phase, projective and creative techniques were used to make it easier to communicate on the more abstract product attributes. The groups discussed the kind of person the car brand would be, with which animal they associated the car brand, and which planet the car brand should be on. To conclude, they were asked to make a ‘mood board’ about the brand. The same exercise was done for the ‘electric’ variant of the brand. Results The results of the qualitative research largely confirmed the brand personalities we found in the previous step. Moreover, adding the attribute ‘electric’ appeared to have a differential effect on the three brands. ‘Electric’ seemed to match best with Saab and Toyota and less with BMW, and affected brand personalities differently. Steps 2 and 3 lead to the conclusion that the three brands are sufficiently different in terms of brand personality, brand experience and fit with the attribute ‘electric’ to warrant their inclusion in the main experiment. 3.4 Step Four: Looking for product features that are linked to the three emotional product experience levels The next question was how to evoke experiences as suggested by Norman by manipulating the product features, i.e. the design of the car. In this fourth step we thus try to establish which product features can evoke an anticipated emotional experience at the three product processing levels: visceral, behavioral and reflective. Traditional models such as the Quality function deployment model [14] and the means-end model of quality [15] were explained to the students. They argue that consumer attributes can be grouped into a hierarchy of higher order abstract attributes and lower level concrete attributes. Abstract attributes, such as the evoked emotions and experiences, are not easily related to concrete attributes. One of the challenges for the students, is to translate abstract attributes into concrete and specific attributes by means of design elements. The students had a profound exercise in brainstorming skills. Method and procedure Brainstorming sessions with 6 to 10 master students were organized. Different tools were introduced to stimulate the creative process. First, the group had to reformulate the questions: how can we add more visceral, behavioral and reflective experience to the brand (either Saab, BMW, Toyota) by means of product features. A ‘divergent thinking exercise’ was used to open up the mind of the respondents. The features of the existing brand could be substituted by other features, including other product categories. Features could be combined, restructured, adapted, resized, or eliminated. The product could be given a new destiny, a new advantage, etc. Elements of the world of animals and nature could be used as inspiration. Every feature they found could be re-associated with other possible features. This phase resulted in between 100 and 195 items for each group. Next, these items were assigned to four categories on the basis of two dimensions: which of these items are workable and which of the items are original. We then focused on the ideas for the near future. In the last phase of this exercise the groups made a well organized table of product features that are workable to give the brands (Saab, BMW, Toyota) a more visceral, behavioral or reflective experience. These ideas were categorized in a way that they are usable for the next step in the exercise: four attributes for each experience level, two items for each attribute. Results


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Table 1. Categorization of the ideas into workable product features for the next step

Visceral Behavioral Reflective The Noise Comfort of loading Cost efficiency -silence - Doing other things while - Low driving cost -adapt own sounds loading - Free city entrance

- Easy Loading on the road The Looks Driving comfort Information -Lounge interior - Orientation of dashboard - Accountancy tool -Technological dynamic - Intuitive driving - Information on the

dashboard The Touch Pleasure of driving Eco impact

- Amazing acceleration - Choice between driving - Low CO2 - Special materials styles - No noise

- Alert, pleasure and safe driving

The bonding - High tech communication Driving environment Impact on self image - Community - optimal conversations - eco label

- extra connectivity - communication board

3.5 Step five: Creation of the concept descriptions The overall results of the brainstorming sessions in the previous step were used as an input to create concept descriptions that are currently used in a conjoint analyses, a methodology that proved its usefulness for product design. The four product attributes, each with two possible dimensions, resulted in the presentation of 8 product descriptions for each emotional processing level. Method and procedure: A quantitative research is now set up with 100 respondents for each experience level. Result: The conjoint analyses leads to the creation of three basic concept cards, using the best possible features for evoking or a more visceral appealing electric car, or a more behavioral appealing electric car or a more reflective appealing electric car. This step results in a design briefing.

3.6 Step six: Further research: main experiment The next step (Mai 2012- July 2012) will be to research which product description suit best to the different parent brands (Saab, Toyota, BMW) and what effect these design propositions will have on the parent brands. Method and procedure In order to test the interaction between existing brand personalities and experiential associations on the one hand and the type of emotional design on the other, a quantitative online experiment will be conducted. A between-subjects 3x4 experimental design will be set up as represented in Table 2. Investigating which product manipulations lead to differential effects on brand personalities, experiences, attitudes and adoption intentions for each electrified brand implies the need to know how these brands are perceived initially on the aspects of brand personality, brand experience and adoption intention. Therefore, besides three different design types for each brand, also three control groups will be used to measure the initial (i.e. not electrified) brand personalities and experiences.

4 CONCLUSION The exercise offered the students the opportunity to explore the link between marketing and product development. The first three steps and the step to be taken next in the research project is focused on consumer understanding, the brainstorm session (step 4) and the creation phase (step 6) is more action based. The main experiment ought to bring the two fields together. Anyhow, the present paper sets the scene to use research in gaining insights into a consumer-centered innovation, selecting the right product innovation for the right brand. Different qualitative and quantitative research methodologies were used as an exercise. It further explores the elaboration of product features which evoke abstract attributes, in this case anticipated product experiences. It


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explores the extent to which these different possible electric car product propositions fit existing brand personalities and experiences. The student teams worked in a systematic way. This did not stifle creativity, which is congruent with findings from earlier literature. Moreover they were encouraged to apply new techniques to stimulate them to think beyond the conventional. The course was based on some principles of ‘learning by experience’. During the exercise, students combined theoretical frameworks and well established methodologies with their own experience. The theories became more vivid and actionable throughout this experience. They had the opportunity to exercise with a product that is meaningful and relevant for our society. Moreover they contributed to some more fundamental research. REFERENCES [1] Page, T., ''A Hypermedia-based Learning Environment in Support of Learning and Teaching in Electronic Product Design'', in Crossing Design Boundaries, Rodgers, Broadhurst and Hepburn (Eds), Taylor & Francis Group, London, Napier University, Edinburgh, 2005, pp 497-502, ISBN 0 415 39118 0. [2] Lehtonen, M., Page, T. and Thorsteinsson, G., ''Simulations and Virtual Realities as Modern Tools in Technology Education: Looking for Proper Pedagogical Models'', in Multidisciplinary Approaches to Learning, Latva-Karjamaa, R. and Outinen, H. (Eds), Helsinki University Press, Helsinki, December 2005, pp 138-139. [3] Lehtonen, M., Page, T., Vahtivuori-Hanninen, S. and Thorsteinsson, G., ''Emotionality Considerations in Virtual Reality on Simulation Based Learning'', in Multidisciplinary Approaches to Learning, Latva-Karjamaa, R. and Outinen, H., Helsinki University Press, Helsinki, December 2005, pp 106-107. [4] Page, T. and Millburn, R. ''Misregistration in High-Density Interconnects during PrePreg Bonding'', Electronics Manufacturing Engineering: Society of Manufacturing Engineers, Dearborn, MI, USA, (181), 2004, pp 12-18. [5] Page, T., ''An Evaluation in the Use of Internet-Based Instructional Resources and MLE in Support of Teaching and Learning of CAD/CAM'', Design and Technology Education, An International Journal 9(2), 2004, pp 65-76, ISSN 1360-1431. [6] Page, T., ''A learner evaluation of the use of intranet-based instructional resources and MLE in support of the teaching and learning of CAE'', International Journal of Learning Technology, 1(3), 2005, pp. 339-351, ISSN 1477-8386, DOI: 10.1504/IJLT.2005.006521. [7] Lehtonen, M., Thorsteinsson, G., Page, T. and Ruokamo, H., ''A Virtual Learning Environment for the Support of Learning in Technology Education'', Advanced Technology for Learning, ACTA Press, 2(3), 2005, pp 129-139, ISSN 1710-2251, DOI: 10.2316/Journal.208.2005.3.208-0853. [8] Thorsteinsson, G., Denton, H.G., Page, T. and Yokoyama, E., ''Innovation Education within the Technology Curriculum in Iceland'', Bulletin of Institute of Vocational and Technical Education, Graduate School of Education and Human Development, Nagoya University, Japan, (2), May 2005, pp 1-9, ISSN 1348-4893. [9] Page, T., Lehtonen, M., Thorsteinsson, G., Yokoyama, E. and Ruokamo, H., ''A Virtual Learning Environment in Support of Blended and Distance Learning in Technology and Design Education'', Bulletin of Institute of Vocational and Technical Education, Graduate School of Education and Human Development, Nagoya University, Japan, (2), May 2005, pp 10-20, ISSN 1348-4893. [10] Page, T., Lehtonen, M. and Thorsteinsson, G., ''The web-orientation agent (WOA) for simulated learning in technology education'', International Journal of Learning Technology, 2(1), 2006, pp 62-76, ISSN1477-8386, 10.1504/IJLT.2006.008694. [11] Page, T. and Ha, Joong Gyu, ''Design Education with Support of a Virtual Learning Environment'', Journal of Asia-Pacific Design Forum, 3(11), 2006, pp 89-96, ISBN: 1975-2946. [12] Page, T., Ha, J.G. and Thorsteinsson, G., ''An Evaluation of the Effectiveness of Blended Learning Using a Virtual Learning Environment in Support of Computer Aided Engineering'', The Journal of the Korea Digital Design Association, 11(2), February 2006, pp 492-503.


[13] Page, T., Thorsteinsson, G., Lehtonen, M. and Ha, J.G., ''Design and Technology Education Supported by a Virtual Reality Learning Environment'', Journal of Asia-Pacific Society of Design: Design Forum, 2(05), May 2006, pp 175-186, ISSN1975-2946. [14] Thorsteinsson, G. and Page, T., ''Innovation and Practical Use of Knowledge is a Way to Future Education'', Bulletin of the Institute of Vocational and Technical Education : Graduate School of Education and Human Development, Nagoya University, Japan, (3), June 2006, pp 103-111, ISBN 1348-4893. [15] Thorsteinsson, G., Page, T. and Hasari, M., ''Creativity, Intelligence and Emotions in InnoEd'', Bulletin of the Institute of Vocational and Technical Education, Graduate School of Education and Human Development, Nagoya University, Japan, (3), June 2006, pp 93-102, ISBN 1348-4893. [16] Thorsteinsson, G., Page, T. and Lehtonen, M., ''An Orientation Assistant (OA) for Guiding Learning through Simulation of Electronics Technology in Technology Education'', Studies in Informatics and Control, 15(2), June 2006, pp 181-192, ISSN 1220-1766. [17] Thorsteinsson, G., Page, T. and Lehtonen, M., ''Orientation of Learning in Technology Education Through Assistive Simulations in Electronics Technology'', I-manager's I-manager’s journal on educational technology, 3(2), September 2006, pp 38-48, ISBN 0973-0559. [18] Lehtonen, M., Page, T. and Thorsteinsson, G., ''An Application of Web-Supported Mental Tools in Technology'', Design and Technology Education: An International Journal, 11(3), October 2006, pp 35-51, ISBN 1360-1431. [19] Page, T., Thorsteinsson, G. and Lehtonen, M., ''Cognitive Technologies for Technology Learning'', Journal of Studies in Informatics and Control, 15(4), December 2006, pp 367-382, ISBN 1220-1766. [20] Thorsteinsson, G., Page, T., Lehtonen, M. and Ha, J.G., ''Innovation Education Enabled Through a Collaborative Virtual Reality Learning Environment'', i-manager's journal on educational technology, 3(3), December 2006, pp 10-22, ISBN: 0973-0559. [21] Page, T. and Thorsteinsson, G., ''An Evaluation of Electronic Product Design Education Using Hypermedia-Resourced Learning Environments'', i-Managers' journal on educational technology, 3(3), December 2006, pp 42-47, ISBN: 0973-0559. [22] Page, T. and Lehtonen, M., ''Problem-Based Learning in Design and Technology Education Supported by Hypermedia-Based Environments'', i-Managers' journal on educational technology, 3(3), December 2006, pp 63-78, ISBN: 0973-0559. [23] Thorsteinsson, G. and Page T., “Creativity in Technology Education Facilitated Through Virtual Reality Learning Environments – A Case Study”, i-Managers’ I-manager’s journal on educational technology. 3(4) March 2007, pp 74-86 ISBN: 0973-0559. [24] Page, T., Thorsteinsson, G. and Ha, J.G., ''Technology Enhanced Learning in Design Education Through the Use of Virtual Reality Learning Environments'', Journal of Asia-Pacific Society of Design: Design Forum, 4(5), June 2007, pp 213-224, ISSN 1975-2946. [25] Page, T. and Thorsteinsson, G. “Practitioner-Based Approach to Virtual Reality Learning Environment Research”, i-Managers’ I-manager’s journal on educational technology. 4(1) June 2007, pp 53-65 ISBN: 0973-0559. [26] Thorsteinsson, G. and Page, T., “FISTE: A European Project for In-Service Teacher Education”, CETA Magazine, Jornadas Pedagógicas Para La Enseñanza De Inglés, Cordoba. 9th Edition, May 2007. pp 30-35. ISSN 1578-5807. [27] Lehtonen, M., Page, T., Thorsteinsson, G. and Hepburn, M., ''An Application of a Virtual learning Environment in Support of Teaching and Learning for Design and Technology Education'', International Journal of Learning Technology, 3(2), 2007, pp 133-151, ISSN 1477-8386. [28] Thorsteinsson, G., and Page, T., “Reflecting from the Literature on Constructivist Learning in Virtual Reality in Relation to the FISTE Comenius 2.1 Project”. Educatia 21, Colectia Stiintele Educatiei, University of Babes-Bolyia, Cluj-Napoca, Romania, Special issue on ICT in Education: Reflections and Perspectives, June 2007, pp.95-104, ISBN: 1841-0456.


[29] Thorsteinsson, G., and Page, T., “Computer Mediated Communication as a Collaborative Learning Environment for In-Service Teachers’ Education”. Educatia 21, Colectia Stiintele Educatiei, University of Babes-Bolyia, Cluj-Napoca, Romania, Special issue on ICT in Education: Reflections and Perspectives, June 2007, pp.129-135, ISBN: 1841-0456. [30] Thorsteinsson, G., and Page, T., “Computer Supportive Communication Learning Approach to Improve In-Service Teachers’ Education in Europe”. Educatia 21, Colectia Stiintele Educatiei, University of Babes-Bolyia, Cluj-Napoca, Romania, Special issue on ICT in Education: Reflections and Perspectives, June 2007, pp.136-142, ISBN: 1841-0456. [31] Thorsteinsson, G., and Page, T., “Implementing the FISTE Educational Technology for Electronic Design and Technology Education Using BSCW at Loughborough University”. Educatia 21, Colectia Stiintele Educatiei, University of Babes-Bolyia, Cluj-Napoca, Romania, Special issue on ICT in Education: Reflections and Perspectives, June 2007, pp.158-165, ISBN: 1841-0456. [32] Thorsteinsson, G., and Page, T., “Piloting New Ways of Collecting Empirical Data During the FISTE Project”. Educatia 21, Colectia Stiintele Educatiei, University of Babes-Bolyia, Cluj-Napoca, Romania, Special issue on ICT in Education: Reflections and Perspectives, June 2007, pp.215-226, ISBN: 1841-0456. [33] Thorsteinsson, G., and Page, T., “Using the BSCW to Run an On-line In-Service Teacher Course in Europe”. Educatia 21, Colectia Stiintele Educatiei, University of Babes-Bolyia, Cluj-Napoca, Romania, Special issue on ICT in Education: Reflections and Perspectives, June 2007, pp.261-268, ISBN: 1841-0456. [34] Thorsteinsson, G., and Page, T., “Blended Learning Approach to Improve In-Service Teacher Education in Europe through the FISTE Comenius 2.1 Project”. Educatia 21, Colectia Stiintele Educatiei, University of Babes-Bolyia, Cluj-Napoca, Romania, Special issue on ICT in Education: Reflections and Perspectives, June 2007, pp.291-297, ISBN: 1841-0456. [35] Thorsteinsson, G., Page, T., Lehtonen, M. and Niculescu A., ''Innovative Technology Education in a Virtual reality Learning Environment: Some Findings'', Journal of Studies in Informatics and Control, 16(3), September 2007, pp 297-306, ISBN 1220-1766. [36] Thorsteinsson, G. and Page, T., ''Computer Supported Collaborative Learning in Technology Education Through Virtual Reality Learning Environments'', Bulletin of the Institute of Vocational and Technical Education, Graduate School of Education and Human Development, Nagoya University, Japan, (4), September 2007, pp 6-19, ISBN 1348-4893. [37] Page, T. and Thorsteinsson, G. “Technology Enhanced Learning in Design and Technology Education. Journal of Education Technology”. Special Issue on The world of technology where education meets boundless heights. 4(2). September 2007. pp. 23-35. ISSN: 0973-0559. [38] Lehtonen, M., Thorsteinsson, G. and Page, T. “Observing Emotional Experiences in Online Education”. Journal on Educational Psychology: Special Issue on ‘Attempt to Explore the Mental Mechanism of Teaching and Learning’. 1(2). October 2007. pp. 28-42, ISSN: 0973-8827. [39] Thorsteinsson, G. and Page, T. “BSCW as a Managed Learning Environment for International In-Service teacher Education”, I-manager’s journal on school educational technology. 3(2). November 2007. pp.43-48, ISSN:0973-2217. [40] Thorsteinsson, G., Page, T. and Lehtonen, M. “Using Virtual Reality Learning Environment Technology for Enhanced Learning in Europe”. Educatia 21, Colectia Stiintele Educatiei, University of Babes-Bolyia, Cluj-Napoca, Romania, 4(1), November 2007, pp.116-132, ISBN: 1841-0456. [41] Thorsteinsson, G., Page, T. and Lehtonen, M. “Pedagogic Development of Computer Applications and Learning Tools in Design and Technology education”. Educatia 21, Colectia Stiintele Educatiei, University of Babes-Bolyia, Cluj-Napoca, Romania, 4(1), November 2007, pp.97-115, ISBN: 1841-0456. [42] Thorsteinsson, G., Lehtonen, M and Page, T. The Pedagogical Guiding Agent (PGA) for Guiding Learning Through Simulation of Electronic Technology in Design and Technology


Education”. Pedagogy and Teacher’s Education, Scientific Papers, University of Latvia, 715(1), December 2007, pp.145-157, ISBN: 1407-2157. [43] Page, T. and Thorsteinsson, G. “Implementing the FISTE Educational Technology for Electronic Design and Technology Using BSCW at Loughborough University. Journal of Education Technology”. 4(3). December 2007. pp.39-45. ISSN: 0973-0559. [44] Thorsteinsson, G., Page, T. and Lehtonen, M. Pedagogical Dimensions of Technology Education. Magyar Pedagógia. Journal of the Educational Committee of the Hungarian Academy of Sciences. 107(2), (2007), pp.95-109. [45] Page, T., Thorsteinsson, G., Lehtonen, M. and Niculescu A., ''A Pedagogical Consideration of Technology Enhanced Laboratory Work in Technology Education'', Journal of Studies in Informatics and Control, 17(1), March 2008, pp 85-94, ISBN 1220-1766. [46] Page, T., Thorsteinsson, G., Uden, L. and Lehtonen, M. “A Methodology for the Evaluation of Online Learning Resources”. i-manager’s journal on educational technology”. 4(4). March 2008. pp.16-27. ISSN: 0973-0559. [47] Page, T. and Arunachalam, S. “Circuit Design Techniques for Electromagnetic Compliance”, i-manager’s journal on electrical engineering, March 2008, 1(3), pp.1-6, ISSN: 0973-8835. [48] Page, T., Thorsteinsson, G., Lee, J. and Ha, J. G. ''Usability Concerns in the Design of Consumer Electronic Products'', The Journal of Digital Design. Korea Digital Design Society, 8(2), April 2008, pp 497-515, ISSN: 1598-2319. [49] Ichimura, M., Arunachalam, S. and Page, T. “An Emerging Training Model for Successful Lean Manufacturing –An Empirical Study”, I-manager’s journal on management (Special Issue on Finance): Part 2, May 2008, 2(4), pp.29-39, ISSN: 0973-5054. [50] Johnsdottir, S., Thorsteinsson, G. and Page, T. “The Ideology of Innovation Education and its Emergence as a New Subject in Compulsory Schools”, i-manager’s journal on school educational technology. 3(4). May 2008. pp. 66-75, ISSN: 0973-2217. [51] Thorsteinsson, G. and Page, T. ''Curriculum Development to Improve Creativity in Education'', Journal of Education. Pedagogical Society of Serbia, JE Year LVII No.2, June 2008, pp 121-135, ISSN: 0547-3330. [52] Uden, L and Page, T. “Development of Learning Resources to Promote Knowledge Sharing in Problem Based Learning”. I-manager’s journal on educational technology”. 5(1). June 2008. pp.15-22. ISSN: 0973-0559. [53] Page, T. “Ensuring Software Quality in Engineering Environments”, I-manager’s journal on software Engineering, June 2008, 2(4), pp.1-5, ISSN: 0973-5151. [54] Page, T. “The Modeling of Analogue Systems Through an Object-Oriented Design Method”, I-manager’s journal on electrical engineering, June 2008, 1(4), pp.1-8, ISSN: 0973-8835. [55] Lehtonen, M., Page, T., Miloseva, L. and Thorsteinsson, G. “Development of Social Mediation and Emotional Regulation in Virtual Learning Environment Research”. Journal on Educational Psychology. 2(1). July 2008. pp.44-57, ISSN: 0973-8827. [56] Jayaram, K., Sankaranarayanasamy, J. K., Arunachalam, S and Page, T. “A Neural Network Approach To Tolerance Synthesis and Cost Optimisation in Assembly”, I-manager’s journal on future Engineering and Technology, July 2008, 3(4), pp.62-69, ISSN: 0973-2632. [57] Page, T. and Thorsteinsson, G., “Approaches to the Application of the Unified Modelling Language in Manufacturing Automation”, I-manager’s journal on software Engineering, Special Issue on Networking/ Wireless Networks and Emerging Technologies, September 2008, 3(1), pp. 1-5, ISSN: 0973-5151. [58] Page, T. and Thorsteinsson, G. “A Blended Learning Route to Improving Innovation Education in Europe”, I-manager’s journal on school educational technology. 4(1). August 2008. pp.18-23, ISSN:0973-2217. [59] Page, T. and Thorsteinsson, G. “Testing of Analogue Design Rules using a Digital Interface”, I-manager’s journal on electrical engineering, September 2008, 2(1), pp.1-5, ISSN: 0973-8835.


[60] Thorsteinsson, G. and Page, T.”Innovative Technology Education using a Virtual Reality Learning Environment”. Pedagogika, Mokslo Darbai, Vilniaus Pedagoginis Universitetas, 90(1), August 2008, pp.26-35, ISSN: 1392-0340. [61] Page, T., Thorsteinsson, G. and Niculescu A., ''A Blended Learning Approach to Enhancing Innovation'', Journal of Studies in Informatics and Control, 17(3), September 2008, pp 297-304, ISBN 1220-1766. [62] Asokan, P., Jerald, J., Arunachalam, S. and Page, T., ''Application of Adaptive Genetic Algorithm and Particle Swarm Optimisation in Scheduling of Jobs and AS/RS in FMS'', International Journal of Manufacturing Research, 3(4), 2008, pp 393-405, ISSN 1750-0591. [63] Page, T. and Thorsteinsson, G. “Approaches to the Application of the Unified Modeling Language in Manufacturing Automation”, I-manager’s journal on software Engineering, Sept 2008, 3(1), pp.1-5, ISSN: 0973-5151. [64] Dhanalakshmi, V., Arunachalam, S., Sankaranarayanaswamy, K., and Page, T. ''A fuzzy Analysis Approach to Part Family Formation in Cellular Manufacturing Systems”, Journal of Studies in Informatics and Control, 17(4), December 2008, pp 433-440, ISBN 1220-1766. [65] Thorsteinsson, G. and Page, T. ”A Virtual Reality learning Environment to Improve Ideation: An Icelandic research Project”. Pedagogika, Mokslo Darbai, Vilniaus Pedagoginis Universitetas, 91(1), December 2008, pp.42-52, ISSN: 1392-0340. [66] Cucchiella, F., Gastaldi, M., Arunachalam, S. and Page, T., “Translating the Supply Chain Uncertainty into a Firm New Value”, International Journal of Agile Systems and Management, 3(3/4), 2008, pp 192-215, ISSN 1741-9182. [67] Thorsteinsson, G. and Page, T. “Camtasia as a Design Research Tool for the Development of In-Service Teacher Education in Europe”. Menas Dizainas Meninis Ugdymas Ieskojimai ir Aradimai. Vol. 208. 2008. pp. 89-98. University of Kaunus, Lithuania. ISBN 978-9955-27-128-4. [68] Page, T., Thorsteinsson, G. and Vismantiene, R. “Adoption of Sustainable Design in the Industrial Design Curriculum at Loughborough University”. Dizainas, Kuryba Ir Naujosios Technologijos, November 2008. pp. 60-62. University of Vilnius, Lithuania. ISBN 978-9955-888-14-7. [69] Thorsteinsson, G., Page, T., and Vismantiene, R. “The Application of TRIZ in Product Design” Dizainas, Kuryba Ir Naujosios Technologijos, November 2008. pp. 71-74. University of Vilnius, Lithuania. ISBN 978-9955-888-14-7. [70] Page, T., Thorsteinsson, G. and Ha, J. G. “A Feasibility Study into the Application of CAD/CAM in a Traditional Industry Sector”. Design Knowledge, Journal of the Korean Design Knowledge Forum. December 2008. Vol. 8. pp. 131-140. ISSN 2005-0623. [71] Johnsdottir, S., Page, T., Thorsteinsson, G and Niculescu, “A. An Investigation into the Development of Innovation Education as a New Subject in Secondary School Education”. Cognition Brain Behavior: An Interdisciplinary Journal. (Special Issue: Mixed Methods Research). December 2008 Vol. XII, No. 4, pp. 453-468, ISSN: 1224-8398. [72] Lehtonen, M., Miloseva, L., Page, T. and Thorsteinsson, G. “Towards a Psychology of Media Education”. I-manager’s journal on educational psychology. Oct 2008. Vol. 2, No. 2, pp. 1-8, ISSN: 0973-8827. [73] Budan, D. A., Vijarangan, S., Arunachalam, S. and Page, T. “An Analysis of Machining Forces on Graphite/Epoxy, Glass/Epoxy and Kevlar/Epoxy Composites Using a Neural Network Approach”. I-manager’s journal on future Engineering and Technology. Oct 2008. Vol. 4, No. 1, pp. 28-35, ISSN: 0973-2632. [74] Page, T. and Thorsteinsson, G. “Some Quality Considerations in the Design and Implementation of Learning Objects”, I-manager’s journal on school educational technology. 4(2). November 2008. pp. 7-13, ISSN:0973-2217. [75] Page, T. “Soft Systems Modelling of the New Product Development Process – A Case Study”, I-manager’s journal on management, Nov 2008, 3(2), pp.34-38, ISSN: 0973-5054.


[76] Rajesh Kannan, A., Pandey, K. S., Shanmugam, S., Narayanasamy, R., Arunachalam, S. and Page T. “Deformation Behaviour of F-0.8%C-I.O-0.8%Cu Sintered P/M Steel During Powder Preform Forging” International Journal for Manufacturing Science and Technology, 10(1), December 2008, pp.61-70, ISBN 1524-1548. [77] Murugan, M., Ghudharan, P. K., Arunachalam, S. and Page T. “Effect Of Pulsed GTA Welding Process Parameters On Delta Ferrite Content Of Alsi 3041 Stainless Steel Welds” International Journal for Manufacturing Science and Technology, 10(1), December 2008, pp.71-90, ISBN 1524-1548. [78] Page, T. And Thorsteinsson, G.”A Methodology for the Design of Learning Environments”. The Turkish Online I-manager’s journal on educational technology (TOJET). (January 2009), Vol. 8, Issue 1, pp. 5-14, ISSN: 1303-6521. [79] Page, T. and Thorsteinsson, G. “Brand Power Through Effective Design”, I-manager’s journal on management, Aug 2009, 4(1), pp.11-25, ISSN: 0973-5054. [80] Page, T. “A Technical Forecast for Growth in Solid-State Commercial Lighting Using LED Devices”, I-manager’s journal on electrical engineering, September 2009, 2(4), pp.49-64, ISSN: 0973-8835. [81] Page, T., Thorsteinsson, G. and Niculescu, A., ''Management of Knowledge in a Problem Based Learning Environment'', Journal of Studies in Informatics and Control, 18(3), September 2009, pp 225-262, ISBN 1220-1766. [82] Ramesh, R., Jerald, J., Page, T. and Arunachalam, S., ''Concurrent Tolerance Allocation using an Artificial Neural Network and continuous Ant Colony Optimisation'', International Journal of Design Engineering, 2(1), September 2009, pp. 1-25, ISBN 1751-5874. [83] Budan, D. A., Vijarangan, S., Arunachalam, S. and Page T. “Effect of Fibre Position and Proportion on the machinability of GFRP composites – An FEA & Merchant’s Model”, I-manager’s journal on future Engineering and Technology. Oct 2009. Vol. 5, No. 1, pp. 33-43, ISSN: 0973-2632. [84] Krishnamurthy, L, Sridhara, B. K., Abdul Budan, D., Arunachalam, S. and Page T. “A Series of Tool-Life Studies on Aluminium Matrix Hybrid Composites”, I-manager’s journal on future Engineering and Technology. Oct 2009. Vol. 5, No. 1, pp. 26-32, ISSN: 0973-2632. [85] Thorsteinsson, G., Page, T. and Olafson, B., “Moving from Craft to Technology Education in Icelandic Schools”, Journal of Studies in Informatics and Control, 18(4), December 2009, pp. 369-378, ISBN 1220-1766. [86] Budan, D. A., Vijarangan, S., Arunachalam, S. and Page, T. “An Analysis of Machining Forces on Graphite/Epoxy, Glass/Epoxy & Kevlar/Epoxy Composites Using a Neural Network Approach”, Journal of Modern Manufacturing Technology, 1(2), December 2009, pp. 129-140, ISBN 0794-8415. [87] Krishnamurthy, L., Sridhara. B. K., Abdul Budan, D., Page, T. and Arunachalam, S. “Tool Wear Studies on Aluminium Matrix Hybrid Composites”, International Journal for Manufacturing Science and Technology, 11(1), December 2009, pp.5-10, ISBN 1524-1548. [88] Palanicharny, R., Nagaraj, P., Page, T. and Arunachalam, S. “Effect of Fin Geometry on Heat Transfer Performance in Aluminium Circular Tube with Internal Fin and Engine Oil Used as Coolant”, International Journal for Manufacturing Science and Technology, 11(1), December 2009, pp.11-14, ISBN 1524-1548. [89] Page, T., (2009) ''Feature Creep and Usability in Consumer Electronic Product Design'', International Journal of Product Development, 9(4), pp 406-428, ISBN 1477-9056. [90] Rajkumar, M, Asokan, P., Page, T. and Arunachalam, S. “A GRASP Algorithm for the Integration of Process Planning and Scheduling in a Flexible Job-Shop”, International Journal of Manufacturing Research, 5(2), January 2010, pp.230-251, ISBN 1750-0591. [91] Page, T. “A Qualitative Performance Measurement Approach to New Product Development”, I-manager’s journal on management, Nov 2009, 4(2), pp.63-67, ISSN: 0973-5054.


[92] Saxena, A., Ganesh, K. and Page, T. “Partially Centralised Decisions and Information Synchronisation in Supply Chain”, International Journal of Enterprise Network Management, 3(3), December 2009, pp.246-267, ISBN 1748-1252. [93] Page, T. “The Role of Web-Based Simulations in Technology Education”, I-manager’s journal on educational technology, Dec 2009, 6(3), pp. 20-27, ISSN: 0973-0559. [94] Thorsteinsson, G., Page, T. and Niculescu, A., “Using Virtual Reality for Developing Design Communication”, Journal of Studies in Informatics and Control, 19(1), March 2010, pp. 93-106, ISBN 1220-1766. [95] Thorsteinsson, G. and Page, T., ''Empirical Data Collection and Analysis Using Camtasia and Transana'', I-managers I-manager’s journal on educational technology, 6(2), September 2009, pp. 41-49, ISBN 0973-2217. [96] Miloseva, L., Page, T., Lehtonen, M., Marelja, J. and Thorsteinsson, G., “Adolescents’ Computer Mediated Learning and Influences on Personal Relationships”. I-manager’s journal on educational psychology, 3(3), January 2010, pp. 35-43, ISBN 0973-8827. [97] Rajkumar, M., Asokan, P., Anilkumar, N. and Page, T. (2010) “A GRASP algorithm for flexible job-shop scheduling problem with limited resource constraints”, International Journal of Production Research, 49(8), pp. 2409 First published on: 06 May 2010 (iFirst) DOI: 10.1080/00207541003709544. [98] Rajesh Kannan, A., Pandey, K. S., Shanmugam, S., Narayanasamy, R., Arunachalam, S. and Page, T. “Deformation Behaviour of Fe-0.8%, C-1.0%, Si-0.8% Cu Sintered P/M Steel During Powder Preform Coating”, I-manager’s journal on future Engineering and Technology, April 2010, 5(3), pp.55-62, ISSN: 0973-2632. [99] Page, T. and Thorsteinsson, G. “Predictive Analysis in VLSI Design”, I-manager’s journal on software Engineering, June 2010, 4(4), pp.33-39, ISSN: 0973-5151. [100] Thorsteinsson, G., Page, T. and Niculescu, A., “Adoption of ICT in Supporting Ideation Skills in Conventional Classroom Settings”, Journal of Studies in Informatics and Control, 19(3), September 2010, pp. 309-318, ISBN 1220-1766. [101] Page, T., Thorsteinsson, G. and Ha, J. G. (2010) “Natural Sections in Product Design”. International Journal of Contents. 6(3), October 2010, pp. 71-82, ISSN 1738-6764. [102] Barua, M. K., Rao, J. S., Anbuudayasankar, S. P. and Page, T. (2010) “Measurement of Surface Roughness Through RSM: Effect of Coated Carbide Tool on 6061-T4 Aluminium.” International Journal of Enterprise Network Management. 4(2) December 2010, pp. 136-153, ISSN 1748-1260. (DOI:10.1504/IJENM.2010.037931) [103] Page T. “Achieving Manufacturing Excellence by Applying LSSF model- A Lean Six Sigma Framework”, I-manager’s journal on future Engineering and Technology. Oct 2010. Vol. 6, No. 1, pp. 51-64, ISSN: 0973-2632. [104] Sambath, S., Nagaraj, P., Selvakumar, N., Arunachalam, S. and Page, T. “Automatic Detection of Defects in Ultrasonic Testing Using Artificial Neural Network”, International Journal of Microstructure and Materials Properties (IJMMP) Dec 2010. Vol. 5, No. 6, pp. 561-574, ISSN: 1741-8410. (DOI: 10.1504/IJMMP.2010.038155) [105] Paul, S.S., Maiya, A., Resmi, A. T. and Page, T. (2011) “Antecedents of Work Related Muscoskeletal Disorders in Software Professionals”. International Journal of Enterprise Network Management, (IJENM), August 2011, Vol. 4, No. 3, pp. 247-260, ISSN 1748-1252. [106] Page, T., (2011) ''Interaction and usability considerations in the design of mobile phones'', Journal of Design Research, 9(3), September 2011, pp.281-300, ISSN 1748-3050. [107] Page, T. (2011) “Prospects for the Design of Electronic Products in Second Life”, Journal of Studies in Informatics and Control, Vol. 20, No. 3, September 2011, pp. 293-303, ISSN 1220-1766. [108] Ganesh, K., Anbuudayasankar. S. P., Barua, M. K., Page, T. (2011) “Empirical, Experimental, Exploratory and Analytical Research for the Smarter Supply Chain – Service and


Manufacturing Industry, International Journal of Value Chain Management, Vol. 5, No.3/4, pp. 171-174, (October 2011), ISSN 1741-5365. [109] Padmanabhan S., Srinivasa-Raman; V., Asokan, P.; Arunachalam, S and Page, T. (2011) “Design Optimisation of Bevel Gear Pair”. International Journal of Design Engineering, Vol. 4, No. 4, pp. 364 – 393, (December 2011), ISSN 1751-5874. DOI: 10.1504/IJDE.2011.048133. [110] Suresh, S., Chandrasekar, M., Selvakumar, P. and Page, T. (2012) “Experimental Studies on Heat Transfer and Friction Factor Characteristics of AL203/Water Nanofluid under Laminar Flow with Spiraled Rod Inserts”, International Journal of Nanoparticles (IJNP), Vol. 5, No.1, pp. 37-55, (February 2012), ISSN 1753-2507. [111] Page, T., Thorsteinsson, G. and Ha, J. G. (2012) “Using Colours to Alter Consumer Behaviour and Product Success”, International Journal of Contents, Vol. 8, No.1, pp. 69-73, (March 2012), ISSN 1738-6764. [112] Page, T., (2013) Usability of Text Input Interfaces in Smartphones'', Journal of Design Research, 11(1), January 2013, pp.39-56, ISSN 1748-3050. [113] Page, T (2013) Integrating Mobile Device Applications into Designers' Workflow, Studies in Informatics and Control, 22(2), pp.195-204, ISSN: 1220-1766. [114] Page, T (2013) Use of Mobile Device Apps in Product Design, International Journal of Green Computing, 4(1), pp.18-34, ISSN: 1948-5018. DOI: 10.4018/jgc.2013010102. [115] Page, T (2013) Smartphone Technology, Consumer Attachment and Mass Customisation, International Journal of Green Computing, 4(2), pp.38-57, ISSN: 1948-5018. DOI: 10.4018/jgc.2013070104. [116] Page, T (2014) Application Based Mobile Devices in Design Education, International Journal of Mobile Learning and Organisation, 8(2), pp.96-111, DOI: 10.1504/IJMLO.2014.062347. [117] Page, T (2014) Skeuomorphism or Flat Design: Future Directions in Mobile Device User Interface (UI) Design Education, International Journal of Mobile Learning and Organisation, 8(2), pp.130-142, DOI: 10.1504/IJMLO.2014.062350. [118] Page, T (2014) Touchscreen Mobile Devices and Older Adults: A Usability Study, International Journal of Human Factors and Ergonomics, 3(1), pp.65-85, DOI: 10.1504/IJHFE.2014.062550. [119] Karthikeyan, S, Asokan, P, Nickolas, S, Page, T (2014) A hybrid discrete firefly algorithm for solving multi-objective flexible job shop scheduling problems, International Journal of Bio-Inspired Computation, 6(4), pp.1-18. [120] Page, T. (2009) “Disruptive Innovation – A Strategy for New Product Development?”, Lambert Academic Publishing, ISBN: 978-3-8383-3135-5. [121] Page, T. (2010) “Prospects for Microgeneration: Energy use, the environment and the wider community”, Lambert Academic Publishing, ISBN: 978-3-8383-0517-2. [122] Page, T. and Thorsteinsson, G. (2010) “Product Design Considerations for Automated Manufacturing”, Lambert Academic Publishing, ISBN: 978-3-8383-7713-1. [123] Thorsteinsson, G., and Page, T. (2010) “How healthy is your lighting?: An investigation into the possible health risks posed by artificial lighting in the workplace” Lambert Academic Publishing, ISBN: 978-3-8383-4790-5. [124] Thorsteinsson, G., and Page, T. (2010) “An Examination of the Impact of Modern Technology on Sport?: Why do we need to develop sports technology?” Lambert Academic Publishing, ISBN: 978-3-8383-8125-1. [125] Thorsteinsson, G., and Page, T. (2010) “Innovative Packaging Design for Fast Moving Consumer Goods?” Lambert Academic Publishing, ISBN: 978-3-8383-5547-4. [126] Page, T. (2010) “A Methodology for Decision-Support in Electronic Product Design” Lambert Academic Publishing, ISBN: 978-3-8383-8246-3. [127] Page, T. (2010) “Carbon Emission in Domestic Energy Use” Lambert Academic Publishing, ISBN: 978-3-8433-5863-7.


[128] Thorsteinsson, G., and Page, T. (2010) “Can Water Become More Appealing Through Enhanced Design and Marketing?” Lambert Academic Publishing, ISBN: 978-3-8433-5822-4. [129] Page, T. and Thorsteinsson, G. (2010) “The Relationship Between Symmetry and Appeal in Product Design”, Lambert Academic Publishing, ISBN: 978-3-8433-6138-5. [130] Thorsteinsson, G., and Page, T. (2010) “Innovation and Marketing of Fast Moving Consumer Goods” Lambert Academic Publishing, ISBN: 978-3-8433-6648-9. [131] Page, T. and Thorsteinsson, G. (2010) “Technology in Sport: A Debate” Lambert Academic Publishing, ISBN: 978-3-8433-7127-8. [132] Thorsteinsson, G. and Page, T. (2010) Improving In-Service Teacher Training across Europe: Implementing ICT and ODL to develop the Pedagogy of In-Service Teacher Training?”, Lambert Academic Publishing, ISBN 978-3-8433-6829-2. [133] Thorsteinsson, G. and Page, T. (2010) “An Examination of the Impact of Modern Technology on Sport?, Why do we need to develop sports technology?”, Lambert Academic Publishing, ISBN: 978-3-8383-8125-1. [134] Page, T., Ichimura, M. and Arunachalam, S., (2011) “A Novel Workforce Training Model for Lean Manufacturing: Training to be Lean” Lambert Academic Publishing, ISBN: 978-3-8433-7886-4. [135] Page, T. (2011) “Can High Tech Swimwear Help You Swim Faster?” Lambert Academic Publishing, ISBN: 978-3-8433-9128-3. [136] Page, T. (2011) “A Growth Model in the Use of LEDs in Commercial Lighting Design” Lambert Academic Publishing, ISBN: 978-3-8443-0783-2. [137] Page, T. (2011) “Emotive Design Methods in Product Branding: Brand and Emotion and their Relationship with Product Design” Lambert Academic Publishing, ISBN: 978-3-8443-1067-2. [138] Arunachalam, S., Page T. & Thorsteinsson, G. (2011) “The Design and Marketing of Power Tools: Examining the Role of Design Strategy in Garden Power Tool Companies”, Lambert Academic Publishing, ISBN: 978-3-8443-2335-1. [139] Arunachalam, S. and Page T. (2011) “An Application of Data Mining Techniques in Data Warehousing: A Case-Based Approach”, Lambert Academic Publishing, ISBN: 978-3-8433-8037-9. [140] Thorsteinsson, G. and Page, T. (2011) “Technology Mediated Learning for Teacher's Professional Development: Innovative ideas to improve In-Service Teacher Education”, Lambert Academic Publishing, ISBN: 978-3-8433-8043-0. [141] Thorsteinsson, G. and Page, T. (2011) “Practical Based Subjects for The Wider Curricula: Society's Attitude to Practical Based Education”, Lambert Academic Publishing, ISBN: 978-3-8465-4877-6. [142] Thorsteinsson, G. and Page, T. (2011) “The Evolution of Rowing Technology: The Future Innovation of Rowing”, Lambert Academic Publishing, ISBN: 978-3-8465-9517-6. [143] Arunachalam, S. and Page T. (2011) “Development of a Compressor Circuit for an Automatic Sound Desk”, Lambert Academic Publishing, ISBN: 978- 3-8433-8567-1. [144] Page, T. and Thorsteinsson, G. (2011) “Playful Learning”, Lambert Academic Publishing, ISBN: 978-3-8454-0665-7. [145] Page, T. (2011) “Influence of Social Networking in Electronic Product Design” Lambert Academic Publishing, ISBN: 978-3-8465-1590-7. [146] Page, T. (2011) “Brand Identity in Consumer-driven Electronic Product markets” Lambert Academic Publishing, ISBN: 978-3-8465-2238-7. [147] Page, T. (2011) “Design for Additive Manufacturing” Lambert Academic Publishing”, Lambert Academic Publishing, ISBN: 978-3-8473-2294-8. [148] Page, T. (2011) “Radio Frequency Identification in Electronic Product Design”, Lambert Academic Publishing, ISBN: 978-3-8465-9331-8. [149] Page, T. (2011) “Sustainable Product Development or Marketing Hype?”, Lambert Academic Publishing, ISBN: 978-3-8433-6637-3.


[150] Page, T. and Thorsteinsson, G. (2011) “Social Networking Technologies and Their Implications for Commerce”, Lambert Academic Publishing, ISBN: 978-3-8465-4573-7. [151] Page, T. (2011) “Brand Innovation in FMCG”, Lambert Academic Publishing, ISBN: 978-3-8443-1611-7. [152] Page, T. (2011) “Electronic Product Design of Home Entertainment Systems: A Study of Consumer issues in Electronic Product Design”, Lambert Academic Publishing, ISBN: 978-3-8465-3789-3. [153] Page, T. (2011) “Social Networking Technologies and Their Implications for Commerce”, Lambert Academic Publishing, ISBN: 978-3-8465-4573-7. [154] Page, T. (2012) “Sci Fi and Electronic Product Design: Futurism in Design”, Lambert Academic Publishing, ISBN: 978-3-8465-9656-2. [155] Page, T. (2012) “The Challenges of Sustainable Product Design: Studies in Electronic Products”, Lambert Academic Publishing, ISBN: 978-3-8473-7122-9. [156] Page, T. (2012) “Electronic Product Design of Sports Equipment: Proliferation of Technology in Sport”, Lambert Academic Publishing, ISBN: 978-3-8465-8524-5. [157] Page, T. (2012) “Light Emitting Diode (LED) Technology in Industrial Lighting Design: A Study of Lighting Design”, Lambert Academic Publishing, ISBN: 978-3-8433-6073-9. [158] Page, T. (2012) “The Influence of Mobile Devices and Apps on Product Design: Design Tools on the Move”, Lambert Academic Publishing, ISBN: 978-3-659-11120-4. [159] Page, T. (2012) “Sustainability in the Design of Electronic Consumer-Based Products: Models and materials”, Lambert Academic Publishing, ISBN: 978-3-8484-0280-9. [160] Page, T. (2012) “Mobile Apps as Design Practice Tools in Education and Practice: Electronic Product Design”, Lambert Academic Publishing, ISBN: 978-3-659-11733-6. [161] Page, T. (2012) “Healthcare Innovations: Service and Product Design”, Lambert Academic Publishing, ISBN: 978-3-659-12465-5. [162] Page, T. (2012) “Technology of Car Crime Prevention: Evaluation of Anti-Theft Devices”, Lambert Academic Publishing, ISBN: 978-3-8465-5344-2. [163] Page, T. (2012) “Intellectual Property and Business Competitiveness”, Lambert Academic Publishing, ISBN: 978-3-659-15569-7. [164] Page, T. (2012) “Developing Technologies in Mobile Applications”, Lambert Academic Publishing, ISBN: 978-3-659-15757-8. [165] Page, T. (2012) “Battery Technology in the Development of Power Tools”, Lambert Academic Publishing, ISBN: 978-3-659-16369-2. [166] Page, T. (2012) “A Study of Smartphone Text Input Methods”, Lambert Academic Publishing, ISBN: 978-3-659-16826-0. [167] Thorsteinsson, G and Page, T. (2012) “Developing Shoes to Support Sport”, Lambert Academic Publishing, ISBN: 978-3-659-16828-4. [168] Thorsteinsson, G and Page, T. (2012) “The Value of Good Toy Design for Children: Toys Can Support Child Development”, Lambert Academic Publishing, ISBN: 978-3-659-17237-3. [169] Page, T. (2012) “Scientific and Technological Diffusion in Engineering Design: Technology Transfer and New Futures”, Lambert Academic Publishing, ISBN: 978-3-659-17429-2. [170] Thorsteinsson, G and Page, T. (2012) “Chronological Age of Cars: The Importance of Developing Sustainable Automotive Systems”, Lambert Academic Publishing, ISBN: 978-3-659-18341-6. [171] Thorsteinsson, G and Page, T. (2012) “Developing Shoes to Support Sport Performance: The Importance of Using Preferable Shoes in Athletics”, Lambert Academic Publishing, ISBN: 978-3-659-16828-4. [172] Thorsteinsson, G and Page, T. (2012) “The Future of Car Making: Improving Automotive Systems for the Future”, Lambert Academic Publishing, ISBN: 978-3-659-19262-3. [173] Page, T. (2012) “A Usability Study of Automotive Control Screen Displays”, Lambert Academic Publishing, ISBN: 978-3-8465-9722-4.


[174] Page, T. and Thorsteinsson, G. (2013) “Electronic Product Design: A Case Study In Cellular Device design”, Lambert Academic Publishing, ISBN: 978-3-659-44943-7. [175] Page, T. and Thorsteinsson, G. (2013) “Innovation, Creativity and Success: A Case Study”, Lambert Academic Publishing, ISBN: 978-3-659-45253-9. [176] Page, T., ''Transmission End Beep Tone'', Radio Communication, 72(1), 1996, pp 42-43, ISSN 0033-7803. [177] Page, T., ''Automatic Tape Switch'', Radio Communication, 72(7), 1996, pp 35-36, ISSN 0033-7803. [178] Page, T. and Milburn, R., ''Causes of Misregistration in Multilayer PCBs during Prepreg Bonding'', Electronics Manufacturing Engineering: Society of Manufacturing Engineers, Dearborn, MI, USA, 181, 2004, pp 12-18. [179] Bohemia, E., Harman, K. and Page T., “Editorial on special issue on Futures of Design Education.” Journal of Design Research. Vol. 7, No. 3, Month 2009, Inderscience Publishers, ISSN: 1748-3050. [180] Ganesh, K., Nagarajan, S., Malairajan, R.A., and Page, T. “Special Issue on Heuristics and Meta-Heuristics for Integrated Supply Chain Optimization Problems”. International Journal of Information Systems and Supply Chain Management, 6(2), pp.iv-viii, April-June 2013. [181] Page, T. and Gilliatt, J., ''An Approach to the Assessment of Engineering Design Activity as Practiced in the UK'', Advances in Manufacturing Technology, Proceedings of the 7th National Conference on Production Research, Hatfield, UK, 1991, pp 162-166, ISBN 0-900458-46-1. [182] Page, T. and Parkinson, B., ''Functional Design'', Advances in Manufacturing Technology VII, Proceedings of the 9th National Conference on Manufacturing Research, University of Bath, UK, 1993, pp 1-5, ISBN 1-85790-005-7. [183] Page, T., ''Concurrent Engineering: Implications for a New Material Supplier/Customer Relationship'', Advances in Manufacturing Technology VII, Proceedings of the 9th National Conference on Manufacturing Research, University of Bath, UK, 1993, pp 1-5, ISBN 1-85790-005-7. [184] Page, T., ''Concurrent Engineering: Simultaneous Design and Manufacture'', Advances in Manufacturing Technology VII, Proceedings of the 9th National Conference on Manufacturing Research, University of Bath, UK, 1993, pp 1-5, ISBN 1-85790-005-7. [185] Page, T. and Parkinson, B., ''Concurrent Engineering: An Educational Perspective'', Proceedings of the 2nd International Conference on Concurrent Engineering & Electronic Design Automation, Poole, UK, 1994, pp 208-212, ISBN 1-56555-074-9. [186] Page, T. and Beamish, J.C., ''A Knowledge-Based Tool for Conducting Design for Manufacture in a Surface Mount Technology Environment'', Advances in Manufacturing Technology IX, Proceedings of the 11th National Conference on Manufacturing Research, De Montfort University, UK, 1995, pp 125-129, ISBN 0-7484-0400-7. [187] Page, T., Loke, S. and Arunachalam, S., ''The Integration of a Knowledge-Based System and a Gantt Chart Scheduling Application for Solving the Machine Shop Scheduling Problem'', Advances in Manufacturing Technology XII, Proceedings of the 14th National Conference on Manufacturing Research, University of Derby, UK, 1998, pp 727-732, ISBN 1-86058-172-2. [188] Page, T., ''Implementation of Sample Design Rules in a Commercially Used PCB Design Application'', Advances in Manufacturing Technology XIV, Proceedings of the 16th National Conference on Manufacturing Research, University of East London, UK, 2000, pp 125-129, ISBN 1-86058-267-2. [189] Page, T., ''A Knowledge-Based Methodology for Guidelines and Rules in the Design for Assembly of Printed Circuit Boards (PCBs)'', Advances in Manufacturing Technology XIV, Proceedings of the 16th National Conference on Manufacturing Research, University of East London, UK, 2000, pp 131-135, ISBN 1-86058-267-2. [190] Page, T., ''A Declarative Representation of Component Selection Guidelines and the Rules in the Design for Assembly of Printed Circuit Boards'', Advances in Manufacturing Technology


XIV, Proceedings of the 16th National Conference on Manufacturing Research, University of East London, UK, 2000, pp 137-141, ISBN 1-86058-267-2. [191] Page, T., ''A Review of Information Requirements for Conducting Design for Assembly in Surface Mount Technology'', Advances in Manufacturing Technology XiV, Proceedings of the 16th National Conference on Manufacturing Research, University of East London, UK, 2000, pp 215-219, ISBN 1-86058-267-2. [192] Page, T. and Milburn, R., ''Causes of Misregistration in Multi-layer Printed Circuit boards during Prepreg bonding'', Knowledge driven manufacturing, CIT Press, Cork Ireland, The 20th International Manufacturing Conference IMC20, Cork Institute of Technology, 2003, pp 274-279, ISBN 0 9545736 0 9. [193] Page, T., ''Knowledge-Based Computer-Aided Process Planning Approaches in Electronics Manufacturing'', Knowledge Driven Manufacturing, CIT Press, Cork Ireland, The 20th International Manufacturing Conference IMC20, Cork Institute of Technology, 2003, pp 296-301, ISBN 0 9545736 0 9. [194] Page, T., Koliza, V., Pearce, D. and Khoudian, P., ''Soft Systems Methodology applied in the New Product Introduction (NPI) Process'', Knowledge Driven Manufacturing, CIT Press, Cork, Ireland, The 20th International Manufacturing Conference, IMC20, Cork Institute of Technology, 2003, pp 575-581, ISBN 0 9545736 0 9. [195] Page, T. and Thorsteinsson, G., ''The Application of Internet-based Tutorials and a Managed Learning Environment in Support of the Teaching and Learning of CAD/CAM'', Technology Education and Educational Technology E-Training Practices Proceedings of TEKA/FATE Symposium 2003, Lehtonen, M., Kannanoja, T., and Thorsteinsson, G. (eds), Finnish Association for Research in Technology Education, University of Lapland, Centre for Media Pedagogy, TEKA/FATE Symposium 2003, Helsinki & Lahti, Finland, 2003, p 28, ISSN 1459 6873. [196] Page, T., Koliza, V., Pearce, D. and Khoudian, P., ''Formulation of a calculation for identifying actual and potential costs incurred by delays in the New Product Introduction Process'', Proceedings of the 19th National Conference on Manufacturing Research, Professional Engineering Publishing, 19th National Conference on Manufacturing Research, Strathclyde University, 2003, pp 229-234, ISBN 1 86058 412 8. [197] Page, T., ''Embodiment of fine-pitch design for manufacturing guidelines and rules in printed circuit board (PCB) design software'', Proceedings of the 19th National Conference on Manufacturing Research, Professional Engineering Publishing, 19th National Conference on Manufacturing Research, Strathclyde University, 2003, pp 259-264, ISBN 1 86058 412 8. [198] Page, T., ''A case study in the use of internet-based tutorials and a managed learning environment in support of the teaching and learning of CAD/CAM'', Proceedings of the 19th National Conference on Manufacturing Research, Professional Engineering Publishing, 19th National Conference on Manufacturing Research, Strathclyde University, 2003, pp 303-308, ISBN 1 86058412 8. [199] Page, T., ''Embodiment of fine-pitch design for manufacturing guidelines and rules in printed circuit board (PCB) design software'', Advances in Manufacturing Technology XVII, Professional Engineering Publishing, First International Conference on Manufacturing Research, Strathclyde University, 2003, pp 259-264, ISBN 1 86058 412 8. [200] Page, T., ''A case study in the use of internet-based tutorials and a managed learning environment in support of the teaching and learning of CAD/CAM'', Advances in Manufacturing Technology XVII, Professional Engineering Publishing, First International Conference on Manufacturing Research, Strathclyde University, 2003, pp 303-308, ISBN 1 86058 412 8. [201] Page, T., Koliza, V., Pearce, D. and Khoudian, P., ''Formulation of a calculation for identifying actual and potential costs caused by delays in the new product introduction process'', Advances in Manufacturing Technology XVII, Professional Engineering Publishing, First International Conference on Manufacturing Research, Strathcylde University, 2003, pp 229-234, ISBN 1 86058 412 8.


[202] Thorsteinsson, G. and Page, T., ''Internet Based Tutorials in support of Teaching and Learning Computer-Aided Engineering'', TEKA/FATE Symposium, Educational Technology, Lahti, Finland, 2003, pp 81-92, ISSN: 1459-6830. [203] Page, T. and Lehtonen, M., ''Internet-based Tutorials and a Managed Learning Environment in Teaching Microcontroller Interfacing'', Proceedings of the TEKA/FATE Symposium on Technology Education 2004, Kananoja, T. (ed), TEKA/FATE Symposium, Turku, Finland, 2004, pp 201-207, ISBN 951-634-884-8. [204] Page, T. and Lehtonen, M., ''Internet-based Tutorials and a Managed Learning Environment in Teaching Microcontroller Interfacing'', Technology Education and Educational Technology and Training Practices 2004, Kananojo, T. (ed), TEKA/FATE Symposium, Turku, Finland, 2004, pp 313-319, ISSN 1459-6830. [205] Page, T. and Thorsteinsson, G., ''Application of Internet-Based Tutorials and a Managed Learning Environment for CAD/CAM Teaching'', Technology Education and Educational Technology and Training Practices. Proceedings of TEKA/FATE Symposium, Helsinki, Finland, 2004, pp 341-352, ISBN: 951-634-884-8. [206] Thorsteinsson, G. and Page, T., ''Innovative Design and Technology in a Virtual Learning Environment'', International Research and UK Education Conference, The Design and Technology Association (DATA), Sheffield Hallam University, 2004, pp 185-189, ISBN 1 989 788 685. [207] Koliza, V., Pearce, D., Khoudian, P., O'Sullivan, J. and Page, T., ''Performance Measurement of the New Product Introduction'', Proceedings of the 20th National Conference on Manufacturing Research, Sheffield Hallam University, 2004, pp 294-298. [208] Koliza, V., Pearce, D., Khoudian, P., O'Sullivan, J. and Page, T., ''Performance Measurement of the New Product Introduction Process'', Advances in Manufacturing Technology, Proceedings of the 2nd International Conference on Manufacturing Research, Sheffield Hallam University, 2004, pp 294-298, ISBN 1 84387 088 6. [209] Page, T., ''An Application of Internet-Based Tutorials and a Managed Learning Environment in Support of Microcontroller Interfacing'', Proceedings of the 20th National Conference on Manufacturing Research, Sheffield Hallam University, 2004, pp 459-464. [210] Page, T., ''An Application of Internet-Based Tutorials and a Managed Learning Environment in Support of Teaching and Learning in Microcontroller Interfacing'', Advances in Manufacturing Technology, Proceedings of the 2nd International Conference on Manufacturing Research, Sheffield Hallam University, 2004, pp 459-464, ISBN 1 84387 088 6. [211] Page, T., ''An Analysis of Registration Errors in High Density Interconnects Caused During Bonding of Multi-Layer Printed Circuit Boards (PCBs)'', Proceedings of the 20th National Conference on Manufacturing Research, Sheffield Hallam University, 2004, pp 67-72. [212] Page, T., ''An Analysis of Registration Errors in High Density Interconnects Caused during Bonding of Multi-layer Printed Circuit Boards (PCBs)'', Advances in Manufacturing Technology, Proceedings of the 2nd International Conference on Manufacturing Research, Sheffield Hallam University, 2004, pp 67-72, ISBN 1 84387 088 6. [213] Page, T., Thorsteinsson, G. and Lehtonen, M., ''Simulations as Mental Tools for Network-based Group Learning in Innovation and Electronics Technology'', First International InnoEd Conference, Technologies for Learning, University of Leeds, 2004, pp 224-232. [214] Thorsteinsson, G. and Page, T., ''Use of On Line Facilities In InnoEd'', First International InnoEd Conference: Dimensions of Flexibility & Creativity for Preferable Futures, University of Leeds, 2004, pp 301-309. [215] Koliza, V., Pearce, D., Khoudian, P., O'Sullivan, J. and Page, T., ''Qualitative Analysis of the New Product Introduction (NPI) related Issues'', Proceedings of the 21st International Manufacturing Conference IMC21, University of Limerick, 2004, pp 27-32, ISBN 1 8746537 7 1. [216] Page, T., ''Embodiment of Fine-Pitch Design Rules in a PCB Design Application'', Proceedings of the 21st International Manufacturing Conference IMC21, University of Limerick, 2004, pp 553-558, ISBN 1 8746537 7 1.


[217] Page, T. and Thorsteinsson, G., ''Internet-Based Tutorials and a Managed Learning Environment in CAD/CAM Teaching'', Proceedings of the 21st International Manufacturing Conference IMC21, University of Limerick, 2004, pp 699-704, ISBN 1 8746537 7 1. [218] Lehtonen, M., Thorsteinsson, G., Page, T. and Ruokamo, H., ''A Virtual Learning Environment for the Support of Teaching, Studying and Learning in Technology Education (Winner of best paper prize)'', Proceedings of Fourth IASTED International Conference on Web-based Education, Dr Vladimir Uskov (Ed), ACTA Press, WBE 2005, Grindelwald, Switzerland, February 2005, pp 109-118, ISBN: 0-88968-480-2. [219] Page, T., ''A Learner Centred Evaluation of Hypermedia-based Learning Resources in Blended Learning in Microcontroller Product Design'', Proceedings of DATA International Research Conference 2005, Norman, E.W.L., Spendlove, D. and Grover, P. (eds), Design and Technology Association, Inspire and Educate, DATA International Research Conference 2005, Sheffield Hallam University, July 2005, pp 147-151, ISBN 1-898788-75-8. [220] Page, T., ''A Hypermedia-based Learning Environment in Support of Blended Learning in Electronic Product Design'', Proceedings of the third International Conference on Engineering and Product Design Education EPD05, Engineering and Product Design Education 2005, Napier University, Edinburgh, September 2005, pp 497-502. [221] Lehtonen, M., Page, T., Vahtivuori-Hanninen, S. and Thorsteinsson, G., ''Emotionality Considerations in Virtual Reality an Simulation Based Learning'', Proceedings of the 2005 Interlearn Conference, Helsinki University Press, Interlearn, 2005, Helsinki, Finland, December 2005, pp 106-113. [222] Lehtonen, M., Page, T. and Thorsteinsson, G., ''Simulations and Virtual Realities as Modern Tools in Technology Education - Looking for Proper Pedagogical Models'', Proceedings of the first Interlearn Conference, Helsinki University Press, Interlearn, 2005, Helsinki, Finland, December 2005, pp 138-147. [223] Lehtonen, M., Page, T. and Thorsteinsson, G., ''Emotionality Considerations in Virtual Reality and Simulation Based Learning'', Cognition and Exploratory Learning in Digital Age (CELDA 2005), Kinshak, Demetrios G. Sampson, Pedro Isaias, Iadis Press, CELDA 2005, Porto, Portugal, December 2005, pp 26-36, ISBN 972-8924-05-4. [224] Lehtonen, M., Page, T. and Thorsteinsson, G., ''Simulations and Virtual Realities as Modern Tools in Technology Education: Looking for Appropriate Pedagogical Models'', Proceedings of the Workshop on Human Centered Technology (HCT06), Multisilta, J. & Happaranta, H. (eds), Tampere University, Human Centered Technology (HCT056), Tampere University, Pori Campus, Pori, Finland, June 2006, pp 60-70, ISBN 952-15-1601-1. [225] Lehtonen, M, Ruokamo, H, Page, T. and Hepburn, M, ''MobIT: Empowering media environment for all?'', International Design for All Conference, European Design for All e-Accessibility Network (EDeAV) & the Finnish Design for All Network, International Design for All Conference, University of Lapland, Finland, September 2006, 156-171 pp. [226] Lehtonen, M., Thorsteinsson, G., Page, T. and Miloseva, L., ''Simulations and Virtual Reality Learning Environments as Sociomental Tools in Technology Education'', Proceedings of the 9th Conference on Lifelong Learning in Europe (LLinE), Professor Hamalainen, K., KVS Foundation & Finnish Adult Education Research Society, 9th International Conference on Lifelong Learning in Europe, University of Lapland, Rovaniemi, Finland, January 2007, pp 134-145. [227] Lehtonen, M., Page, T., Thorsteinsson, G., and Miloseva, L., “Simulations and Virtual Reality Tools in Technology Learning: Results from Two Case Studies (Winner of best paper prize)'', Proceedings of Sixth IASTED International Conference on Web-based Education, Dr Vladimir Uskov (Ed), ACTA Press, WBE 2007, Chamonix, France, March 14-16th 2007, pp 233-240, ISBN: 978-0-88986-650-8. [228] Thorsteinsson, G. and Page, T., Directions for Future Technology Education –Innovative Technology Education in a Virtual Reality Learning Environment, International Conference for the


Association for Teacher Education in Europe. (ATEE 2007), Changing Education in a Changing Society, Klaipeda University, Lithuania, May 3rd -6th, pp 13-21, ISSN 1822-2196. [229] Thorsteinsson, G., Page, T. and Vismantiené, R., Virtual Reality as a Tool for Technology Enhanced Learning in Design Education: Case-Based Research, International Conference for the Association for Teacher Education in Europe. (ATEE 2007), Changing Education in a Changing Society, Klaipeda University, Lithuania, May 3rd -6th, pp 283-292, ISSN 1822-2196. [230] Thorsteinsson, G and Page, T., Computer Mediated Communication as a Collaborative Learning Environment for In-Service Teacher’s Education. Proceedings of FISTE- A Future Way for In-Service Teacher Training Across Europe –Dissemination Seminar, Academia Nationala De Educatie Fizica Si Sport – Bucharest, Romania. June 14th-16th 2007. [231] Thorsteinsson, G and Page, T., Using the BSCW to Run a Multinational On-Line In-Service Teacher course in Europe. Proceedings of FISTE- A Future Way for In-Service Teacher Training Across Europe –Dissemination Seminar, Academia Nationala De Educatie Fizica Si Sport – Bucharest, Romania. June 14th-16th 2007. [232] Thorsteinsson, G and Page, T., Implementing the FISTE Educational technology for Electronic Design using BSCW at Loughborough University. Proceedings of FISTE- A Future Way for In-Service Teacher Training Across Europe –Dissemination Seminar, Academia Nationala De Educatie Fizica Si Sport – Bucharest, Romania. June 14th-16th 2007. [233] Thorsteinsson, G and Page, T., Computer Supportive Communication Learning Approach Towards In-service Teacher’s Education in Europe. Proceedings of FISTE- A Future Way for In-Service Teacher Training Across Europe –Dissemination Seminar, Academia Nationala De Educatie Fizica Si Sport – Bucharest, Romania. June 14th-16th 2007. [234] Thorsteinsson, G.. and Page, T., Using a Virtual Reality Learning Environment to Meet Future Needs of Innovative Product Design Education’: 9th International Conference on Engineering & Product Design Education (EPDE07), Northumbria University, Newcastle Upon Tyne, UK, Sept 12th to 14th, pp 367-372, ISBN 978-0-9553942-1-8. [235] Page, T., ''Development of a Database for the Analysis of Non-Linear Materials within a Finite Element Modelling Package'', Non-Linear Applications in Finite Element Analysis, Institute of Mechanical Engineers, London, 2001, pp1-5. [236] Page, T. and Thorsteinsson, G., ''Managed Learning Environment in support of Teaching and Learning of CAD/CAM'', Technology Education and Education Technology. Proceedings of Annual TEKA/FATE Symposium, Helsinki, Finland, 2004, pp 214-225, ISBN: 951-634-885-8. [237] Page, T., ''Design for Assembly Constraints in Surface Mount Technology'', October 2004, pp 1-7, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP04PUB295. [238] Page, T., ''Knowledge-Based Support for the Provision of Design for Assembly Guidelines and Rules in Electronics Manufacturing'', October 2004, pp 1-7, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP04PUB296. [239] Page, T., ''Development and Integration of a Non-Linear Materials Database for Finite Element Analysis (FEA)'', October 2004, pp 1-7, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP04PUB297. [240] Page, T., ''Representation of Component Selection Rules for Design for Assembly of Printed Circuit Boards'', October 2004, pp 1-7, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP04PUB298. [241] Page, T., ''A Review of Knowledge-Based Computer-Aided Process Planning Approaches in Electronics Manufacturing'', October 2004, pp 1-8, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP04PUB293. [242] Koliza, V., Page, T. and Pearce, D., ''Classification of Actual & Potential Cost Formulae Caused by Delays in the New Product Development (NPD) Process'', October 2004, pp 1-8, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP04PUB303. [243] Page, T., ''Thick Film Microelectronic Packaging Technology'', October 2004, pp 1-8, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP04PUB341.


[244] Page, T., ''A Demonstration of the Implementation of Fine Pitch Design Rules in a PCB Design Application'', October 2004, pp 1-8, Society of Manufacturing Engineers, Dearborn, MI,USA, Technical Paper: TP04PUB294. [245] Pearce, D., Khoudian, P., Page, T. and Koliza, V., ''Application of the Soft Systems Methodology in the New Product Development (NPD) Process'', October 2004, pp 1-9, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP04PUB301. [246] Budan, A,, Arunachalam, S. and Page, T., ''The Use of a Simulated Annealing Algorithm for Design Optimization of Steel and Composite Leaf Springs'', November 2004, pp 1-28, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP04PUB313. [247] Arunachalam, S., Sankaranarayanaswamy, K., Page, T. and Dhanalakshmi, V., ''Optimal Part Family Formation Using a Realistic Fuzzy Set Theoretic Approach in Cellular Manufacturing'', November 2004, pp 1-7, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP03PUB314. [248] Sankaranarayanaswamy, K., Arunachalam, S., Page, T. and Dhanalakshmi, V., ''Automatic Evaluation of alternate Tool Access Directions (TADs) using STEP for Minimal Set-up Changes'', November 2004, pp 1-8, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP04PUB315. [249] Koliza, V., Khoudian, P., Pearce, D., Page, T. and O'Sullivan, J., ''Monitoring of Performance in the New Product Development (NPD) Process: Qualitative Analysis of Benchmarks'', November 2004, pp 1-8, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP04PUB320. [250] Page, T., ''Supply Chain Management - A Review of Integrated Design & Manufacture'', November 2004, pp 1-9, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP04PUB324. [251] Page, T., ''A Case Study in the Implementation of an Enterprise Resource Planning (ERP) System'', November 2004, pp 1-9, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP04PUB325. [252] Page, T., ''A Discussion of Quality Management Systems Implementation - A European Context'', November 2004, pp 1-9, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP04PUB326. [253] Page, T., ''Modern Photoplotting Formats'', November 2004, pp 1-9, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP04PUB340. [254] Page, T., ''A Specification for Design for Assembly Support in Surface Mount Technology Utilizing a Knowledge-Based System'', December 2004, pp 1-25, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP04PUB359. [255] Page, T., ''The Design of a Manifold Tract Component Through the Analysis of Solid-Fluid Interaction Using F.E.A.'', December 2004, pp 1-29, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP04PUB360. [256] Page, T., ''A Description of the Design, Fabrication and Assembly of Printed Circuit Boards (PCBs) Using Surface Mount Technology (SMT) & Plated Through Hole (PTH) Technology'', December 2004, pp 1-45, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP04PUB357. [257] Page, T., ''Design Guidelines and Rules for Effective Yield in Manufacturing & Assembly of Printed Circuit Boards Utilizing Surface Mount Technology'', December 2004, pp 1-45, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP04PUB358. [258] Page, T., ''An Appraisal of Database Technologies in Support of Manufacturing Operation Decision Making'', 2005, pp 1-10, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper TP05PUB155. [259] Mohanasumdaram, K., Arunachalam, S. and Page, T., ''An Application of Performance Measurement in an Assembly Job Shop Environment - A Case Study'', 2005, pp 1-12, Society of Manufacturing Engineers (SME), Dearborn, MI, USA, Technical Paper TP05PUB33.


[260] Arunachalam, S. and Page, T., ''Criteria for Successful Implementation of Decision Support Systems'', February 2005, pp 1-10, Socieity of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP05PUB19. [261] Page, T., ''Implementation Issues in Data Warehousing'', February 2005, pp 1-12, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP05PUB14. [262] Page, T., ''A Classification of Data Mining Techniques'', February 2005, pp 1-12, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP05PUB16. [263] Arunachalam, S. and Page, T., ''Engineering Optimization Using Genetic Algorithms'', February 2005, pp 1-12, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP05PUB18. [264] Page, T., ''The Use of Topological Optimization Within a Finite Element Package for the Design of a Structural Component'', February 2005, pp 1-13, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP05PUB9. [265] Page, T., ''Design of a Bracket Fixture for Vibrational Analysis of a Fluid-Filled Manifold Tract Utilizing Modal Analysis in FEA'', February 2005, pp 1-14, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP05PUB8. [266] Senthil, P., Arunachalam, S. and Page, T., ''A Novel Algorithm for Parallel Machine Scheduling'', February 2005, pp 1-17, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP05PUB12. [267] Page, T., ''Engineering Design Methods - A Review and Classification of Sources'', February 2005, pp 1-24, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP05PUB13. [268] Page, T., ''A Demonstration of the Decision Support System Utilized in Support in the Design for Assembly of Printed Circuit Boards'', February 2005, pp 1-27, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP05PUB6. [269] Sundararaj, G., Arunachalam, S. and Page, T., ''A Review of Experimental Techniques Applied in Cryogenic Treatment of Cutting Tols and Metals'', February 2005, pp 1-35, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP05PUB11. [270] Page, T., ''A Representation of Design Guidelines and Rules in Electronic Design for Manufacturing Utilizing Knowledge Representation Schema'', February 2005, pp 1-57, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP05PUB5. [271] Arunachalam, S., Loke, S. and Page, T., ''Solving the Machine Shop Scheduling Problem Through the Integration of a Knowledge-based System and a Gantt Chart Scheduling Application'', February 2005, pp 1-6, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP05PUB10. [272] Page, T., ''An Introduction to Multi-Agent Systems'', February 2005, pp 1-8, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP05PUB17. [273] Miller, J. and Page, T., ''Optimization Formulae for Multi-Station Assembly Systems'', February 2005, pp 1-9, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper: TP05PUB15. [274] Brown, C.C., MacNair Smith, H., Miller, J. and Page, T., ''The Design and Development of a Robotic Assembly System for Consumer Products Assisted by Voice Control'', March 2005, pp 1-8, Society of Manufacturing Engineers (SME), Dearborn, MI, USA, Technical Paper TP05PUB32. [275] Page, T., ''Conversion of Analogue Signals to Digital Signals for Input to Microcontroller Devices'', June 2005, pp 1-10, Socieity of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper TP05PUB91. [276] Thorsteinsson, G. and Page, T., ''The Need for Neutral File Formats in the Translation of CAD Data'', June 2005, pp 1-10, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper TP05PUB69. [277] Sankaranarayanasamy, K., Arunachalam, S., Page, T. and Dhanalakshmi, V., ''A Novel Approach to Part Family Formation in Cellular Manufacturing Using Fuzzy Analysis in


CAD/CAM'', June 2005, pp 1-12, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper TP05PUB67. [278] Page, T., ''Approaches to the Design of Digital Systems Using Very Large Scale Integration (VLSI) CAD'', June 2005, pp 1-16, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper TP05PUB90. [279] Page, T., ''Activity-Based Costing (ABC) - A Guide to Implementation and Use for Manufacturing Engineering Operations'', June 2005, pp 1-7, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper TP05PUB68. [280] Page, T., ''The Modeling of Three-Dimensional Assemblies in CAD'', June 2005, pp 1-7, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper TP05PUB70. [281] Page, T., ''Decision Making for Capacity Planning'', June 2005, pp 1-8, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper TP05PUB92. [282] Page, T., ''A Methodology for the Rationalization of Investment in Advanced Manufacturing Technology'', June 2005, pp 1-9, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper TP05PUB66. [283] Page, T., ''The Formulation of a Product Design Specification (PDS) with Emphasis on Design for Assembly'', August 2005, pp 1-10, Society of Manufacturing Engineers, Dearborn, MI. USA, Technical Paper TP05PUB173. [284] Thorsteinsson, G. and Page, T., ''Implications of Quality Measures on the Product Design Process'', August 2005, pp 1-11, Society of Manufacturing Engineers (SME), Dearborn, MI, USA, Technical Paper TP05PUB191. [285] Thorsteinsson, G. and Page, T., ''Representation of Product Form Through Drafting & Tolerancing'', August 2005, pp 1-11, Society of Manufacturing Engineers (SME), Dearborn, MI, USA, Technical Paper TP05PUB192. [286] Thorsteinsson, G. and Page, T., ''CIM - Implications for the Management of Product Data within Design and Manufacturing'', August 2005, pp 1-12, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper TP05PUB131. [287] Page, T., ''Enabling Technologies for Effective Management of Product Development in the 21st Century'', August 2005, pp 1-19, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper TP05PUB132. [288] Thorsteinsson, G. and Page, T., ''Computer-Aided Manufacturing & Rapid Prototyping Techniques'', August 2005, pp 1-5, Society of Manufacturing Engineers (SME), Dearborn, MI, USA, Technical Paper TP05PUB113. [289] Thorsteinsson, G. and Page, T., ''Parametric Modelling in 3D CAD Systems Using Constraint and Variational Based Techniques'', August 2005, pp 1-5, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper TB05PUB157. [290] Thorsteinsson, G. and Page, T., ''A Managerial Classification of Cellular Manufacturing Systems to Facilitate Cycle' Time Reduction'', August 2005, pp 1-7, Society of Manufacturing Engineers, Dearborn, MI (USA), Technical Paper TB05PUB133. [291] Page, T., ''Material Removal Through Drilling & Hole Making Processes'', August 2005, pp 1-8, Society of Manufacturing Engineers, (SME), Dearborn, MI, USA, Technical Paper TP05PUB193. [292] Page, T., ''The Modelling of Curve Entities in 3D CAD'', August 2005, pp 1-8, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper TP05PUB154. [293] Page, T., ''Graphical Aides and Tools for the Implementation of Continuous Improvement'', August 2005, pp 1-8, Society of Manufacturing Engineers, Dearborn, MI, USA, Technical Paper TP05PUB156. [294] Thorsteinsson, G. and Page, T., ''Hardware Requirements for Modern Computer Aided Engineering Applications'', August 2005, pp 1-9, Society of Manufacturing Engineers (SME), Dearborn, MI, USA, Technical Paper TP05PUB114.


[295] Page, T., ''Design and Analysis Software Applications for Engineering Design and Manufacture'', August 2005, pp 1-9, Society of Manufacturing Engineers (SME), Dearborn, MI, USA, Technical Paper TP05PUB194. [296] Page, T., ''The Use of Manufacturing Information Systems in Support of E-Commerce Activities'', October 2005, pp 1-10, Society of Manufacturing Engineers (SME), Dearborn, MI, USA. [297] Page, T., ''An Account of the Use of DFA/DFM Tools in Modern Manufacturing Enterprises'', October 2005, pp 1-10, Society of Manufacturing Engineers (SME), Dearborn, MI, USA, Technical Paper (TP05PUB214). [298] Page, T., ''Where is the Future for Networking and Data Communication Technologies'', October 2005, pp 1-17, Society of Manufacturing Engineers (SME), Dearborn, MI, USA, Technical Paper (TP05PUB220). [299] Page, T., ''A Strategy for Globalized Manufacturing Operations'', October 2005, pp 1-6, Society of Manufacturing Engineers (SME), Dearborn, MI, USA, Technical Paper (TP05PUB215). [300] Page, T., ''Strategies for the Location of Multi-Plant Networks'', October 2005, pp 1-6, Society of Manufacturing Engineers (SME), Dearborn, MI, USA, Technical Paper (TP05PUB217). [301] Page, T., ''To provide for Process Variability Through the Specification of Tolerances in Modern 3D CAD'', October 2005, pp 1-7, Society of Manufacturing Engineers (SME), Dearborn, MI, USA, Technical Paper (TP05PUB212). [302] Page, T., ''A Consideration of Manufacturing Issues in the Strategic Management of Operations'', October 2005, pp 1-8, Society of Manufacturing Engineers (SME), Dearborn, MI, USA. [303] Page, T., ''Technologies for Automation in Manufacturing'', October 2005, pp 1-8, Society of Manufacturing Engineers (SME), Dearborn, MI, USA, Technical Paper (TP05PUB218). [304] Page, T., ''Embedded Microprocessor Product Design'', October 2005, pp 1-9, Society of Manufacturing Engineers (SME), Dearborn, MI, USA, Technical Paper (TP05PUB219). [305] Thorsteinsson, G. and Page, T., ''Semiconductor Logic Families Used in Electronic Product Design'', December 2005, pp 1-10, Society of Manufacturing Engineers (SME) Dearborn, Mi, USA, Technical Paper: TP05PUB250. [306] Thorsteinsson, G. and Page, T., ''The Use of VHDL-1 in Digital Electronic Product Design'', December 2005, pp 1-10, Society of Manufacturing Engineers (SME) Dearborn, Mi, USA, Technical Paper: TP05PUB251. [307] Thorsteinsson, G. and Page, T., ''Logic Device Design Methods for Encoding, Decoding and Arithmetic Operator Implementations'', December 2005, pp 1-12, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper: TP05PUB252. [308] Page, T., ''Combinational Circuit Design Using Discrete Bistable Devices'', December 2005, pp 1-6, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper: TP05PUB254. [309] Pearce, D., O'Sullivan, J,, Khoudian, P., Page, T. and Koliza, V., ''An Application of Sensitivity Analysis on New Product Development Projects with Time to Market Variations'', December 2005, pp 1-7, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper: TP05PUB248. [310] Pearce, D., O'Sullivan, J., Khoudian, P., Page, T. and Koliza, V., ''New Product Introduction and Time to Market with Emphasis on Business Profitability - A Survey'', December 2005, pp 1-7, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper: TP05PUB249. [311] Thorsteinsson, G. and Page, T., ''The Representation of Time Factor Delays in High Speed IC Design using VHDL'', December 2005, pp 1-7, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper: TP05PUB253.


[312] Thorsteinsson, G. and Page, T., ''Discrete Combinational Circuit Implementations for Electronic Product Design'', December 2005, pp 1-9, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper: TP05PUB255. [313] Page, T., ''Implementation Issues in Quality Systems'', 2006, pp1-7, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP06PUB120). [314] Page, T., ''The Abstraction of Manufacturing Features from Surface Models in CAD'', March 2006, pp 1-11, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper TP06PUB6. [315] Page, T., ''Geometric Modelling and Representation of Curve and Surface Operations in 3D CAD'', March 2006, pp 1-12, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper TP06PUB13. [316] Page, T., ''A Collaborative Design Methodology for the Design of Embedded Control Systems'', March 2006, pp 1-12, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper TP06PUB14. [317] Page, T., ''A Direct Translation Technique for Transferring Data Between Electronic and Mechanical CAD Systems'', March 2006, pp 1-12, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper TP06PUB5. [318] Page, T., ''Algorithms for Collision Avoidance in Machine Tool Path Verification'', March 2006, pp 1-13, Society of Manufacturing Engineers SME, Dearborn, Mi, USA, Technical Paper TP06PUB9. [319] Page, T., ''Traditional Industry Competition - Development of an Agile Supply Chain'', March 2006, pp 1-14, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper TP06PUB7. [320] Page, T., ''The Application of Geometric Tree Structures in Constructing and Modifying 3-D Models in CAD'', March 2006, pp 1-15, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper TP06PUB4. [321] Thorsteinsson, G. and Page, T., ''Methods for Hardware and Software Systems Design'', March 2006, pp 1-16, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper TP06PUB18. [322] Page, T., ''Representation Schemes Used in Geometric Modelling of Solids and Surfaces in CAD'', March 2006, pp 1-20, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper TP06PUB17. [323] Page, T., ''Pragmatic Considerations in Design for Production'', March 2006, pp 1-7, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper TP06PUB12. [324] Page, T., ''A Group Technology Approach to Computer-Aided Process Planning Systems'', March 2006, pp 1-7, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper TP06PUB8. [325] Page, T., ''Approaches to Focussed Manufacturing'', March 2006, pp 1-8, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper TP06PUB10. [326] Page, T., ''Enabling Technologies for Effective Computer-Aided Manufacturing'', March 2006, pp 1-8, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper TP06PUB11. [327] Page, T., ''An Overview of Production Control Systems for Kanban Operation'', March 2006, pp 1-9, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper TP06PUB15. [328] Page, T., ''Key Features of Lean Production'', March 2006, pp 1-9, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper TP06PUB16. [329] Page, T., ''Mechatronic Systems Used in Control'', June 2006, pp 1-10, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper TP06PUB94.


[330] Thorsteinsson, G. and Page, T., ''An Introduction to VLSI for Electronic Product Design'', June 2006, pp 1-13, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper: TP06PUB93. [331] Page, T. and Thorsteinsson, G., ''MOSFET Technologies for Logic Functions in Electronic Product Design'', October 2006, pp1-12, Society of Manufacturing Engineers (SME) Dearborn, Mi, USA., Technical Paper (TP06PUB118). [332] Page, T., ''Introduction to Bezier and NURBS Representation Schemes in Surface Modelling'', October 2006, pp1-27, Society of Manufacturing Engineers (SME) Dearborn,Mi, USA., Technical Paper (TP06PUB134). [333] Baloglu, A., Arunachalam, S. and Page, T., ''Re-Engineering the Supply Chain in Internet Age: A Case Study ABB Turkey'', October 2006, pp1-27, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA., Technical Paper (TP06PUB119). [334] Page, T., ''Algorithms Used for Routing and Placement in VLSI'', November 2006, pp 1-10, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP06PUB153). [335] Page, T., ''Linear Programming Techniques for Floorplanning in VLSI'', November 2006, pp 1-12, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP06PUB155). [336] Page, T., ''Programmable Techniques for Transmission Line Optimization in VLSI'', November 2006, pp 1-5, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP06PUB154). [337] Page, T., ''Non-Slicing Floorplan Representation Used in Linear Programming in VLSI'', November 2006, pp 1-6, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP06PUB156). [338] Page, T., ''A Justification for Relevance in Performance Measurement Criteria'', November 2006, pp 1-7, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP06PUB152). [339] Thorsteinsson, G. and Page, T., ''VLSI Circuit Partitioning at System, Board and Component Level'', March 2007, pp 1-23, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB13). [340] Thorsteinsson, G. and Page, T., ''Methodologies for Placement, Floorplanning and Clustering in VLSI Design'', March 2006, pp 1-20, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB14). [341] Ichimura, M., Arunachalam, S. and Page, T., ''Critical Training Requirements for Lean Manufacturing'', March 2007, pp 1-16, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB15). [342] Kannan, A.R., Pandey, K., Narayanasamy, R., Arunachalam, S., Shanmugan, S. and Page, T., ''The Performance of Deformation of Fe-0.8%C-1.0%Si-0.8%Cu Sintered Powder Metallurgy Specimens Throughout Preform Forging '', March 2007, pp 1-21, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB16). [343] Thorsteinsson, G. and Page, T., ''Agent-based Simulations in Engineering Education'', July 2007, pp 1-13, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB73). [344] Thorsteinsson, G. and Page, T., ''Circuit Optimization Techniques in VLSI Design'', July 2007, pp 1-10, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB75). [345] Thorsteinsson, G. and Page, T., ''CMOS Logic Construction in VLSI'', July 2007, pp 1-17, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB76). [346] Page, T., ''Computer Graphics in CAD/CAM'', July 2007, pp 1-7, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB77). [347] Page, T., ''Design Process: A Case Study in Product Improvement'', July 2007, pp 1-10, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB78).


[348] Thorsteinsson, G. and Page, T., ''Innovative Technology Education'', July 2007, pp 1-14, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB79). [349] Thorsteinsson, G. and Page, T., ''Detailed Routing Considerations in VLSI'', July 2007, pp 1-10, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB80). [350] Page, T., ''Effective Computer-Aided Manufacturing'', July 2007, pp 1-7, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB81). [351] Thorsteinsson, G. and Page, T., ''Global Routing Techniques in VLSI'', July 2007, pp 1-7, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB82). [352] Page, T. and Thorsteinsson, G., ''Innovative and Practical Use of Knowledge is the Key to the Future'', July 2007, pp 1-9, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB83). [353] Page, T. and Thorsteinsson, G., ''Maze Routing Methods in VLSI'', July 2007, pp 1-9, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB84). [354] Thorsteinsson, G., Page, T. and Lehtonen, M., ''Network-Based Group Learning in Innovative Product Engineering'', July 2007, pp 1-6, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB85). [355] Page, T. and Thorsteinsson, G., ''Process Planning in Machine Tool Metal Cutting'', July 2007, pp 1-12, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB86). [356] Page, T. and Thorsteinsson, G., ''Product Development Technologies'', July 2007, pp 1-7, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB87). [357] Page, T., ''Production Levelling and Scheduling'', July 2007, pp 1-8, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB88). [358] Page, T. and Thorsteinsson, G., ''Rendering Techniques in Geometric Modelling'', July 2007, pp 1-11, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB89). [359] Page, T. and Thorsteinsson, G., ''Routing Techniques in VHDL'', July 2007, pp 1-8, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB90). [360] Page, T. and Thorsteinsson, G., ''Setup-Time Reduction and Equipment Maintenance'', July 2007, pp 1-7, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB91). [361] Page, T., Thorsteinsson, G. and Hasari, M., ”Technical Creativity in a Virtual Reality Learning Environment'', July 2007, pp 1-12, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB92). [362] Page, T., Thorsteinsson, G. and Lehtonen, M. ''A Virtual Reality Learning for the Support of Learning in Engineering Education'', July 2007, pp 1-16, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB94). [363] Page, T. and Thorsteinsson, G., ''Product Data Management and Standardization in Computer-Aided Engineering Data'', July 2007, pp 1-9, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB95). [364] Page, T. ''Assembly modelling in Computer-Aided Engineering'', July 2007, pp 1-6, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB96). [365] Page, T. ''Activity-Based Costing (ABC) in Operations management'', July 2007, pp 1-6, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB97). [366] Page, T. ''Components of Lean Production'', July 2007, pp 1-8, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB98). [367] Page, T. ''Analogue to Digital Conversion in Embedded Devices'', July 2007, pp 1-9, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB99).


[368] Arreymbi, J., Arunachalam, S. and Page, T., ''Evaluating the Effects of Radio Frequency identification (RFID) Applications in Manufacturing and Business'', July 2007, pp 1-12, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB100). [369] Page, T. and Thorsteinsson, G., ''Data and Information Management in Design and Manufacturing'', July 2007, pp 1-11, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB101). [370] Page, T. and Thorsteinsson, G., ''Constraint and Variational Techniques in Solid Modelling'', July 2007, pp 1-4, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB102). [371] Page, T. ''Concurrent Engineering in the Era of Mass Customization'', July 2007, pp 1-18, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB103). [372] Page, T. ''VLSI Digital Design Techniques'', July 2007, pp 1-15, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB104). [373] Page, T. and Thorsteinsson, G., ''Computer-Aided Engineering Firmware Needs'', July 2007, pp 1-8, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB105). [374] Page, T. and Thorsteinsson, G., ''Cycle Time Reduction in Cellular Manufacturing Systems'', July 2007, pp 1-6, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB106). [375] Page, T., ''Strategic Level Decision-Making in Capacity Planning'', July 2007, pp 1-7, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB107). [376] Page, T. and Thorsteinsson, G., ''The Effect of CAD/CAM in Casting'', July 2007, pp 1-4, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB108). [377] Page, T. and Thorsteinsson, G., ''Operational Issues in Supply Chain Management'', July 2007, pp 1-6, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB109). [378] Page, T. and Thorsteinsson, G., ''Geometric Modelling of Curves in CAD'', July 2007, pp 1-7, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB110). [379] Page, T. and Thorsteinsson, G., ''DFA/DFM Tools for Successful Product Development'', August 2007, pp 1-9, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB187). [380] Page, T. and Thorsteinsson, G., ''Design Specifications: Emphasis on Design fir Assembly'', August 2007, pp 1-10, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB188). [381] Thorsteinsson, G. and Page, T., ''Via Minimisation Techniques in IC Design'', December 2007, pp 1-14, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB201). [382] Thorsteinsson, G. and Page, T., ''A Methodology for Digital Design'', December 2007, pp 1-10, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB202). [383] Thorsteinsson, G. and Page, T., ''Placement Considerations in Gate Array Design'', December 2007, pp 1-11, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB203). [384] Thorsteinsson, G. and Page, T., ''2D Placement Constraints in Digital Design'', December 2007, pp 1-6, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB204). [385] Page, T., ''The Role of Manufacturing in E-Commerce'', December 2007, pp 1-10, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB205). [386] Page, T., ''Applications of Design and Analysis'', December 2007, pp 1-9, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB206).


[387] Thorsteinsson, G. and Page, T., ''Multi-Dimensional Tolerance Assignment'', December 2007, pp 1-11, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB207). [388] Page, T., ''Performance Measurement in the Product Design Process'', December 2007, pp 1-11, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB211). [389] Page, T., ''Tolerance Assignment in 3D-CAD'', December 2007, pp 1-7, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB212). [390] Page, T., ''Quality Measures in Product Design'', December 2007, pp 1-11, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB213). [391] Thorsteinsson, G. and Page, T., ''Advanced Design Rules in Routing'', December 2007, pp 1-8, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB215). [392] Thorsteinsson, G. and Page, T., ''Technology Mapping of Functions in IC design'', December 2007, pp 1-8, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB216). [393] Thorsteinsson, G. and Page, T., ''Routing Techniques in IC Design'', December 2007, pp 1-9, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB217). [394] Thorsteinsson, G. and Page, T., ''Routing and Cell design Rules'', December 2007, pp 1-9, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB218). [395] Thorsteinsson, G. and Page, T., ''Maze Routing in IC Design'', December 2007, pp 1-11, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB219). [396] Thorsteinsson, G. and Page, T., (2007) Detailed Routing Design Rules, pp. 1-13, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB220). [397] Thorsteinsson, G. and Page, T. (2007) Global Routing in IC Design', pp. 1-8, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP07PUB221). [398] Thorsteinsson, G. and Page, T. (2008) Enhanced Productivity Through Focused Production Methods, January 2008, pp 1-9, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP08PUB19). [399] Thorsteinsson, G. and Page, T. (2008) Process Modelling in a Product Development

Project, pp. 1-9, Society of Manufacturing Engineers (SME), Dearborn, Mi, USA, Technical Paper (TP08PUB20).

electrifying car brands: “taking brands into ...€¦ · keywords: idea generation, brand...

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