ELECTRONIC COMMERCEMIS 4108

E MARKETING

LECTURER INCHARGE- ALM AYOOBKHAN

What is E Marketing?

E Marketing is the process of “marketing a brand using the Internet”. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to

their customers.

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E-marketing means using digital technologies to help sell your goods or services.

These technologies are a valuable complement to

traditional marketing methods whatever the size

of your company or your business model.

How To Do E Marketing

E Marketing, does not only refers to marketing on the Internet but also marketing through e-mail or other wireless media. E-marketing use both the technical and creative aspects of the Internet, including design, development, advertising and sales.

Types of E Marketing

Display advertising: the use of web banners or banner ads placed on a third-party website or blog to drive traffic to a company's own website and increase product awareness.

Search engine marketing (SEM): a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques.

Social media marketing: the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn

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Email marketing: involves directly marketing a commercial message to a group of people using electronic mail.Referral marketing: a method of promoting products or services to new customers through referrals, usually word of mouth.

Video marketing: This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service.

Importance of E Marketing

The most valuable importance of internet marketing is its reach ability of internet around the globe and its mass appeal. No other traditional media such as print and broadcasting can reach that number of population and if does that, it can`t attain that pace of reach. Internet marketing`s importance include flexibility, measurability and affordability.Importance of Internet marketing also lies in its interactive nature. Now organizations can easily track their customers and reach them, whereas customers can now evaluate and compare their product and services more efficiently.Internet marketing has enabled organizations to easily imprint their marketing options and quickly change their tactics and cost allocations towards a valuable marketing strategy.

The benefits of e-marketingGlobal reach – a website can reach anyone in the world who has internet access. This allows you to find new markets and compete globally for only a small investment.Lower cost – a properly planned and effectively targeted e-marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.Track able, measurable results – marketing by email or banner advertising makes it easier to establish how effective your campaign has been. You can obtain detailed information about customers’ responses to your advertising.24-hour marketing – with a website your customers can find out about your products even if your office is closed.

Personalization – if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.One-to-one marketing – e-marketing lets you reach people who want to know about your products and services instantly. For example, many people take mobile phones and PDAs wherever they go. Combine this with the personalized aspect of e-marketing, and you can create very powerful, targeted campaigns.More interesting campaigns – e-marketing lets you create interactive campaigns using music, graphics and videos. You could send your customers a game or a quiz – whatever you think will interest them.Better conversion rate – if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, post a letter or go to a shop, e-marketing is seamless

E Marketing is associated with several business models

E-commerce: a model whereby goods and services are sold directly to consumers (B2C), businesses (B2B), or from consumer to consumer (C2C) using computers connected to a network.Lead-based websites: a strategy whereby an organization generates value by acquiring sales leads from its website. Similar to walk-in customers in retail world. These prospects are often referred to as organic leads.Affiliate Marketing: a process wherein a product or service developed by one entity is sold by other active sellers for a share of profits. The entity that owns the product may provide some marketing material (e.g., sales letters, affiliate links, tracking facilities, etc.); however, the vast majority of affiliate marketing relationships come from e-commerce businesses that offer affiliate programs.Local Internet marketing: a strategy through which a small company utilizes the Internet to find and to nurture relationships that can be used for real-world advantages. Local Internet marketing uses tools such as social media marketing, local directory listing, and targeted online sales promotions.

E-marketing offers a valuable addition to the arsenal of marketing tools, while providing important feedback on the cost-effectiveness of marketing initiatives, which is especially important in the midst of the current economic conditions. we could say that E Marketing allows relational exchanges in digital, networked and interactive environments Marketing: it has developed over the past few years into a standalone discipline, with its own conceptual apparatus, tools and laws, but with a still-to-be systematized knowledge.