electronics retailer facebook strategy
DESCRIPTION
This article has been prepared on educational basis with the sole intention of demonstrating to users strategies for increasing and engaging fans on facebook business page.TRANSCRIPT
Analysis of FB page - Dick Smith – From 21 st December 2010
View point specifically for PBtech Hamilton on Dick Smith
1. The Dick Smith FB site is a comprehensive site for all of Dick Smith Branches.
2. The online department is involved in the FB site and individual shops or branches
have NO contribution to the FB site.
3. The most prominent post has been promoting the link of the deals on the online shop
of Dick Smith.
4. Learning may be that – the way PBtech is posting the newspaper designed adverts
may not the suitable for FB.
5. More appropriate and attention catching for the FB audience is an image of the
product – critical features punch line of the product – price and if possible some
customer review.
6. The wall should be used since it is viral – gets transmitted.
7. The categories described below should provide you with a summary of the type of
communication done by Dick Smith on FB.
Category of Post on FB DescriptionPromoting online deals on FBPromoting link of website
Repeatedly usedPromotes the promos on the websiteA punch line with some critical information about the product and the offerSometimes Include customer review of the product
Weekend Deals/Brand deals/Special day deals
Links to the website for special deals on weekends, brand specific and specific day deals such as mother’s day and Easter
Limited period deals announced on FB
Links to the website – promotion having deadlines
Limited period deals announced on FB exclusive for FB with and a special FB Code
Not much used – just one instance in 5 months!
Demonstration and instructive videos posted about how to use the product
Giving Smart tips to customersInformation about products
Seeking Opinion of customer What they expect on fb?Review writing prizes Announce prize for writing the best review on products/serviceConducting social events Open day, joy rides, BBQWishing on festivals and occasions
Customary wishes on easter, Christmas new year etc.
Laughs and Gigs related to Entertainment – related to the computer industry in general – funny videos Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 1 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
your industry and photosDemonstrate social concern eg. Earth hour /flood / earthquakeAdd photos and videos of shop front on regular basis
Though specific shops have not been posted – this could be an important strategy for local businesses
Product recall Announced through FB
Announcement of new Store opening
Announced through FB
Category Example pasted from the Dick Smith FB site
Promoting online deals on FBPromoting link of website
Announcement of new Store opening!
Announcement of new Store opening!
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 2 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Weekend Deals
Limited period deals announced on FB
Promoting online deals on FBPromoting link of website
Limited period deals announced on FB exclusive for FB with and a special FB Code
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 3 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Demonstration and instructive videos posted about how to use the product
Promoting online deals on FBPromoting link of website
Limited period deals announced on FB
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 4 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Promoting online deals on FBPromoting link of website
Seeking Opinion of customer - what they expect on fb
Promoting online deals on FBPromoting link of website
Review writing prizes
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 5 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Special day deals
Brand deals
Special day deals
Limited period deals announced on FB
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 6 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Special day deals
Review writing prizes
Special day deals
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 7 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Limited period deals announced on FBBrand deals
Special day deals
Don’t forget the important days
Limited period deals announced on FB
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 8 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Review writing prizes
Limited period deals announced on FB
Promoting link of website
Promoting online deals on FB
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 9 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Promoting online deals on FB
Promoting online deals on FB
Review writing prizes
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 10 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Promoting link of website
Conducting social events
Promoting online deals on FB
On demand productSeeking Opinion of customer
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 11 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Promoting online deals on FB
Laughs and Gigs related to your industry
Promoting online deals on FBPromoting link of website
Review writing prizes
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 12 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Review writing prizes
Promoting online deals on FBPromoting link of website
Promoting online deals on FBPromoting link of website
Promoting online deals on FBPromoting link of website
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 13 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Promoting online deals on FBPromoting link of website
Promoting online deals on FBPromoting link of website
Promoting online deals on FBPromoting link of website
Promoting online deals on FBPromoting link of website
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 14 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Review writing prizes
Demonstrate social concern
Promoting online deals on FBPromoting link of website
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 15 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Promoting link of website - Include customer review of the product
Promoting online deals on FB
Promoting online deals on FB
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 16 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Promoting online deals on FB
Promoting online deals on FB
Promoting online deals on FB
Demonstrate social concern
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 17 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Demonstrate social concern
Promoting online deals on FBPromoting link of website
Promoting online deals on FBPromoting link of website
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 18 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Add photos and videos of shop front on regular basis
Promoting online deals on FBPromoting link of website
Promoting online deals on FBPromoting link of website
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 19 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Promoting online deals on FBPromoting link of website
Promoting online deals on FBPromoting link of website
Promoting online deals on FBPromoting link of website
Promoting online deals on FBPromoting link of website
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 20 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Promoting online deals on FBPromoting link of website
Promoting online deals on FBPromoting link of website
Promoting online deals on FBPromoting link of website
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 21 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Product recall
Demonstrate social concern
Demonstration and instructive videos posted about how to use the product
Demonstrate social concern
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 22 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Demonstrate social concern
Demonstrate social concern
Promoting online deals on FBPromoting link of website
Wishing on festivals and occasions
Special day deals
Promoting link of website
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 23 of 24| P a g e
Analysis of FB page - Dick Smith – From 21 st December 2010
Promoting online deals on FBPromoting link of website
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011
Copyright University of Waikato Page 24 of 24| P a g e