elegance optical frames

7/30/2019 Elegance Optical Frames

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As per our product our objective is toincrease OUR SALES BY tie down theretailers/wholesaler in Lahore. ourtargeted customers are mostly do thebusiness in Lahores different market. Ourobject to is to do 30 Million sales byreaching and getting the sales from themain wholesaler/retailer in 6 months thatwill increase our sales 10% because ofhigh demanded retailer.


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Through Cold calling:

In this the person who is selling collect the data of the prospect andwill form the data base. He will try set the deal / sale on thephone call. If he become succeed to tie down the prospect thenhe will sell the product after face to face meeting with thecustomer.

Through Personal selling:Personal selling will be done when the prospect will be agree upon

to arrange the meeting.

Sales Budget:

Our sales strategy is effective in a way that makes allocation of

budget easy and efficient.Total budget for 20 employees = 10% of 30 millions

= 30,00,000

Total budget per months = 2,50,000Total budget per employee per months = 12500


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Racks for the frames: - we are providing theracks for the frame to our customers.Flexible credit terms: - we are giving theproducts on flexible credit terms. so that theycan prefer us as their supplier.Personal selling: - the sales person will go to thetarget market and tie down the customer bywin win situation dialogue.Social media: - we are using the social media

such as face book page and web page also .asmany young entrepreneurs are attractingtowards this market.Standing flex: - we will provide our customers

the standing flex.


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ALL retail outlets in Lahore who deals inimported and good quality optical

frames.


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Small and trendy styles for a fashion forwardlook

Mid to larger styles that fit the best lens for

reading prescriptions Full rim frames to rimless frames to no rims.

Frames made of durable, lightweight, andnon-corrosive materials

Magnetics Eyewear with a durable,polarized (no glare) magnetic sun clip

Smooth opening and closing of theeyeglass temples


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Benefits:

Free one year breakage warranty with allcomplete pair eyeglasses purchased. If anypart of your eyeglasses breaks within oneyear from purchase. Simply bring yourglasses to us. We will be repaired or the

broken parts replaced free of charge. We also offer minor repairs and unlimited

adjustments.

5% discounts on the optical glasses as othercompetitors are giving 3 % discounts inmarket. Because we know what the value isand how we can take good care of ourcustomers

Shelf for optical frames.


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Reduce cost of labor repairing products.We have our own repair labor.

Shelf or Place for keeping optical frames

Increase in profits. Good quality products, according to

international standards can increase therevenue because of given 5% discounts.

Company determinant to work to getgood reputation in market, In future canincrease your sales.


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we are using the sale staffs for the selling ourproduct and to fulfill the objective we have maderesponse block structure for them so that they

could easily handle the situation and finish thesales successfully.

Cold calling also will be beneficial in fulfilling the

objectives because we would have data base andwe could easily target the customers.


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The script structure would be also helpful in doing thehealthy sales. In cold calling and personal selling too.

The unique offers and benefits will also help to usachieve our objective. The reason is the benefitseeking behavior of the dealers. Their utmost priority isto do business with a company who can offer themmaximum benefits. The basic plan is to reach thesedealers personally and present them the potential

background and offerings. We are not only focusingon getting the business but also to make good andlasting relation with the dealers.


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Fazal Din & Sons

53 Service Rd, Lahore, Pakistan

+92 42 7231763

Fazal Din's Pharma Plus

94, Chuburji Chowk Lake Rd, Lahore 54000, Pakistan

+92 42 7115760 accu-chek.com.pk

Fazal Din's Pharma Plus H-Block

5-h, Khayaban-e-Jinnah, Lahore, Pakistan

+92 42 35722032 pharmaplus.com.pk

Clinix Pharmacy

Near Akbar Chowk, Abul Hassan Isfahani Rd, Lahore, Pakistan

+92 42 35173535

Farooq Optical Services Lahore

10, Allama Iqbal Road, Chowk Boharwala, Lahore

Punjab Pakistan.

Tel: +92-42-36365048

Cell:


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Ali Opticians Lahore

32, Commercial Building, The Mall Road Lahore

Punjab, Pakistan.

Tel: +92-42-37237379

AZEEZ MUGHAL & SONS

Address :

Phone(s) :

Fax(s):

City :

Human Optical Service

Shop # 1,Al Zaib Market,Koray Stop Walton Road Lahore Cantt , LAHORE

+92 322 3221069

Rafique Optical Services

Trade Centre, 30, Shop 2, Multan Rd, Sodiwal Colony, Samanabad Town, Lahore, Punjab,

Pakistan

+92 42 7461044

Tanvir Optical Service

Mozang Rd, Safanwala Chowk, Mozang, Lahore, Punjab, Pakistan

+92 42 36372789


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Noor Optical Service & Eye Clinic

House No 13, Wahdat Rd, Shahid Colony, Muslim Town, Lahore, Punjab, Pakistan

+92 42 35866010

Al-Rehman Optical Service

Maclagan Rd, Sunehri Mandi, Anarkali, Lahore, Punjab, Pakistan

Mehr Ali Optical Service

Allama Iqbal Rd, Huma Block, Allama Iqbal Town, Lahore, Punjab, Pakistan

+92 42 37493885

Nayab Optical Service

Ferozpur Rd, Block M, Gulberg 3, Lahore, Punjab, Pakistan

+92 300 4940960

Irfan Optical Services

Iqbal Rd, Lahore, Punjab, Pakistan+92 42637157


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Mehar Ali Optical Services

Iqbal Rd E, Lahore, Punjab, Pakistan

+92 42 6375680

Noman Optical Service

Abu Bakar Rd, Sector B-I, Township, Lahore, Punjab, Pakistan

+92 300 4607832

Friends Optical Services

Shahalemi Gate, Shah Alam Rd, Qadimi Shehr, Lahore, Punjab, Pakistan

Premier Optical Services

Main Bazar, Islampura, Islampura, Lahore, Punjab, Pakistan

+92 42 7247421

Ali Optical Services

Shalimar Link Rd, Mujhadabad, Mughalpura, Lahore, Punjab, Pakistan

Saleem Optical ServicesShalimar Chowk, GT Rd, Mughalpura, Lahore, Punjab, Pakistan


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RESPONSE BLOCK Buyer Objection: -we are doing business in branded

products from many year because of minimumcustomer complaints. Response Block: - yes I can understand your good

customers service policies. But our quality standardsare higher than the branded frames.

Offer to Resolve: - sir we have negotiable offer for youbecause of your customer goodwill in market. So wecan offer you money back guarantee.

Demonstrate Demo: continuously show them that youare serious company to make your relations with themlong term.

Tie-Down:-Mr. Buyer, based on what Ive shown you,can you see how what we offer is not only going tohelp you but also make your decision an easy one?


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Hi, Sir I am calling from elegance glasses and frames. We run a well-known business of optics in your town.Sir, how are you? Sir I would like to take 90 seconds of yours to tell

you why I called you. Sir our organization deals in comfortable stylishframes which are made according to international standards. Andthey are economical to the customer and retailers also.it is real highbeneficial for the retailers because they get maximum profit.

So further more discussion give me the time when we should meetto tell you how we help other organizations like you and what are

our policies.

Customer: -I don't have the budget for anything right now.

I understand. Many of my clients tell me the same thing. I just wantto show you how we can be helpful to increase your sale and profit.

Prospect replied: We dont have any use for that!

Sir! You may not need that at this time but I assure you the productsquality we are offering is not similar to any other available in themarketing.

Prospect: We dont. We let people figure it out for themselves.

Then we should definitely get together because weve worked with

other companies who had a similar outlook. But after our proposalthey are satisfied. How about this (date/time)?


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Im not interested. A lot of people have that initial reaction when I

first call before theyve have a chance to see howthis could benefit them, which is why we should

to

get together. How does (date/time) sound?

I don't have the budget for anything right now. I understand. Many of my clients tell me thesame

thing. I just want to show you how we can

(heres

where you reiterate the benefit that you offer)

down

the road. How does (date/time) sound?

Youre just trying to sell me! I only want to sell you if it ll benefit you and the

only way to find out is for us to get together.

How

does (date time) sound?


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Theres nothing you have that we need! Mr. Prospect, let me ask you a quick question.

How do you handle (state the problem you

solve) this today?

We dont. We let people figure it out for

Themselves.

Then we should definitely get together because

weve worked with other companies who had a

similar outlook. How about (date/time)?

That wont work for us! Mr. Prospect, let me ask you a quick question.

I dont care who you are, this statement will stop

anyone

Dead in their mental tracks. Like Pavlovs dogs,

we respond to this without hesitation.


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We dont have any use for that! Sir! We are offering the best deal in town. So how

date/time sound for further information

We dont have any use for that! Sir! You may not need that at this time but I

assure you the products quality we are offering is

not similar to any other available in the marketing.

Give me demo or exampleIf you will give me some time then Ill give you theall profile of our product and its attributes and our

customer profile how they are getting benefit

from our product.


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SITUATION:SIR what KIND OF SUPPLIER Do YOU HAVE?

Sir how many suppliers do you have?Which one is your most trusty supplier?

TROUBLE:

SIR Which QUALITY your suppliers are giving to you?

Are they delivering products you on time?Are you getting sufficient profit margin now from supplier?

AMPLIFY:

Sir do you think how you are losing the customers by the non qualityproduct?

Sir do you think how much you can loss the income when theproduct is demanded and you dont have.

Sir have you analyze that you are getting minimum profit other thenthe market since many years?


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Reward

If you get high quality on cheap price what will you do?

Sir if you get on time delivery what do you say?Sir if your profit margin increases by one thing what will youdo?

Tie Down

Sir we are giving good quality on less price is you interestedto buy?

Sir we have good inventory delivery system to ourcustomer would you prefer us?

Sir we are giving high profit margins to our customerswould you prefer to buy from us?


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THANK YOU

elegance optical frames

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