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EPP Elektronik Produktion + Prüftechnik | EPP EUROPE Electronics Production and Test Media Kit 2020

Trade Magazine 4

Website 20

Newsletter 25 Extras 27

Lead Generation 29

Konradin Industrie 36

2

Social Media

Media Brand

Investment decision-makers in electronics production within German-speaking countries

appreciate EPP as the magazinefor successful Electronics

production.Page 4

Trade Magazine

EPP-NEWS (weekly) and EPP-EUROPE-News (fortnightly) provide Product and Industry Highlights succinctly

and concisely for the 10,000 recipients (EPP-NEWS)

respectively 9,000 recipients (EPP-EUROPE-News)

5

epp-online.de is the dedicated German-speaking portal and

epp-europe.eu is the European trade portal in English language,

both exclusively serve the interests of Electronics manufacturing.

Page 20

Distribution EMEA – English-language – in EPP quality with speed-read précis in German, French and Russian. For the highest level of acceptance

amongst the target readership.

Page 4

Print international All issues also

made availabledigitally.

E-Paper

Newsletter

Websites

Network

„With a clear focus on key technologies relevant to the future, EPP conveys current topics, trends and innovations within the � eld of electronic assembly manufacturing in order to present new and reliable technologies to our readers, quickly and effi ciently. The cross-media platform with the right � air - for Experts from Experts!“

Doris JetterEditor-in-Chief

8th EPP InnovationFORUM Germany – for years one of

the most importantindustry meetings.

2

Event

We present your topics to your specifi c target group

using an intelligent combination of advertising

formats – tailor-made, budget and

goal-oriented.

Campaign Page 20

Retargeting

Page 22

Native Advertising

You will receive qualifi ed contacts with specifi c interest in your

subject (adhering to EU-GDPR).

Page 29

Lead Generation

White paper

Webinar

The job portal of the Konradin Media Group.

Page 33

Professional video production on site or during trade fairs,

always with the expert support of our editorial staff .

Page 27

Video

Page 23

Company Profi le

4

Editorial Concept

Online editorialCharlene Hesse

Phone +49 711 [email protected]

Assistant EditorBirgit Niebel

Phone +49 711 [email protected]

Editorial

Editor-in-ChiefDoris Jetter Phone+49 7021 [email protected]

EPP Elektronik Produktion + Prüftechnik – Clear structure and competent content

EPP Elektronik Produktion + Prüftechnik distinguis-hes itself as a specialist magazine for the electronics industry, with a close journal/reader bond while incorporating a high proportion of specialist articles alongside exclusive interview on practical, user-related topics. The respected editorial standards of specialist

reporting, high credibility and optimised, modern layout, all combined to make EPP an unparalleled sourced of information.

EPP is the indispensable advertising medium for electronics manufacturing.

Highlights include these main topics: • Production of assemblies • Packaging • Test + quality assurance • Smart Factory as theme issue in August

The reader draws further benefi t from the supplemen-tary info boxes arranged throughout the sections. Stay professionally informed and up to dateEPP readers are reliably informed about important technical developments. Specialist know-how and expertise are presented centre-stage. For intensive use by the reader/user, information is prepared in a media-friendly format.

With selected applications, technical articles, exclusive interviews and product launches, the EPP EUROPE issues show readers what to look for in modern electronics manufacturing and which products and solutions should be considered.

• EPP EUROPE is published in English. • Unique in the market: Also includes summaries in

German, Russian and French, enhancing the value for readers who want a quick overview of the articles in their own language.

Readers are investment decision makers working in the electronics manufacturing industry (OEM and EMS providers) with manufacturing structures typical for the EMEA region. Distribution covers the whole of Europe, as well as North Africa and the Middle East, from senior management to leaders within the industry sector.

The topics provide an eff ectiveand eye-catching environment for your ad.

EPP EUROPE Electronics Production and Test– The international edition

5

Trade Magazine

1 Portrait

01 Title: EPP Elektronik Produktion + Prüftechnik

02 In brief: With 44 years in the industry, EPP Elektronik Produktion Prüftechnik together with the sister brand EPP EUROPEis today the market-leading information platform within the � eld of Electronics production in Germany and Europe.

EPP is the trade magazine for the German-speaking market with the highest circulation in the � elds of technical management/plant management and production/testing.

03 Target group: Investment decision-makers and professionals within their own electronics manufacturing facilities (OEM/EMS) who are up-to-date with the latest technology in electronics manufacturing and testing, in addition to developers/designers with a focus on Design for Manufacturing/Testing.

04 Frequency: 7 issues per year

05 Format: DIN A4

06 Year: 45th year 2020

07 Subscription price: Annual subscription:Germany 85.40 €

Abroad 85.40 € Free delivery to quali� ed recipients only

08 Organ: —

09 Memberships: bvik Bundesverband Industrie Kommunikation e.V.

10 Publishing house: Konradin-Verlag Robert Kohlhammer GmbH

11 Publisher: Katja Kohlhammer

12 Advertising: Andreas Hugel, Sales Director

13 Editorial: Doris Jetter, Editor-in-Chief

14 Pagination analysis 2018 = 7 issues Total number of pages: 580 pages = 100.0%

Editorial section: 466 pages = 80.3%Advertising section: 114 pages = 19.7%

15 Content analysis of editorial section 2018: 466 pages = 100.0%

Technical articles and product information: 314 pages = 67.4% concerning the topics Printed circuit boards and components 226 pages Chip packaging + assembly 14 pages Testing, quality assurance 74 pages Editorial/content 15 pages = 3.2% News & highlights 137 pages = 29.4%

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München

Hamburg

Bremen

Schwerin

Berlin

PotsdamMagdeburgHannoverOsnabrück

Dortmund

DüsseldorfKassel Leipzig

DresdenErfurt

Nürnberg

Frankfurt

MainzSaarbrücken

Stuttgart

Köln

PLZ 8

PLZ 2

PLZ 1

PLZ 3

PLZ 4

PLZ 5

PLZ 0

PLZ 9

PLZ 6

PLZ 7

Trade Magazine

2 Circulation and Distribution Analysis EPP

01 Audited by:

02 Circulation analysis: Average copies(July 1, 2018 to June 30, 2019)

Print run: 9,200

Actual circulation: 9,127 of them abroad: 132

Sold copies: 1,558 of them abroad: 15• Subscriptions: 83 of them for members: –

• Retail sale: –• Other sales: 1,475

Free copies: 7,569 Residual/archive copies: 73

03 Geographical analysis: Share of total distributed copies Economic area % Copies

Germany 98.6 8,996 Abroad 1.4 132 comprising Austria/Switzerland 55.5 73 Great Britain 20.3 27 Scandinavia 0.6 1 Benelux (B, NL, L) 3.6 5 Asia 3.0 4 North and South America 6.0 8 other foreign countries 11.0 14

Actual circulation 100.0 9,127

3.1 Circulation by postcode regions: Percentage of actual circulation

Summary of the survey method:1. Method: File-based recipient-structure analysis – total circulation2. Population: Actual circulation3. Sample: Total circulation4. Target persons of the study: Recipients of the magazine5. Study period: June/July 20196. Survey completed by: Konradin Media Group

Postcode 06.1 =

551 copies

Postcode 15.0% =

452 copies

Postcode 27.0% =629 copies

Postcode 38.8% =

795 copies

Postcode 49.2% = 830 copies



Postcode 814.5% =

1,303 copies

Postcode 910.5% =

946 copies

Postcode 720.8% =1,871 copies

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Trade Magazine

2 Circulation and Distribution Analysis EPP EUROPE

Poland8.4% =1,512 copies

Italy2.8% = 504 copies

Russia, Belarus, Ukraine10.3% = 1,854 copies

Scandinavia8.1% = 1,458 copies

Latvia, Lithuania, Estonia4.2% = 756 copies

Croatia, Slovenia, Serbia, Bosnia-Herzegovina, Albania, Montenegro

3.0% = 540 copies

GB/IE18.9% = 3,402 copies

Germany6.2% = 1,116 copies

BeNeLux5.9% = 1,062 copies

France4.4% = 792 copies

Spain/Portugal2.7% = 486 copies

North and South America4.1% = 738 copies

Switzerland, Austria1.6% = 288 copies

Moldova, Romania, Bulgaria, Hungary9.0% = 1,620 copies

Middle East1.0% = 180 copies

Czech Republic, Slovakia6.9% = 1,242 copies

Greece, Turkey0.5% = 90 copies

Tunisia, Algeria, Morocco1.4 = 252 copies

South Africa0.6% = 108 copies

Summary of the survey method:1. Method: File-based recipient-structure analysis – total circulation2. Population: Actual circulation3. Sample: Actual circulation4. Target persons of the study: Recipients of the magazine5. Study period: June/July 20196. Survey completed by: Konradin Media Group

Circulation analysisCopies per issue, annual average (07/18–06/19)Actual circulation: 18,000

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Trade Magazine

3 Readership Analysis EPP

1.1 Industries/industrial sectors: recipient groups Share of readers Industry code acc. to classi� cation of industrial sectors 2008 % Approx.

C.26.1 Prod. of electronic components and PCBs 7.7 703 C.26.2 Prod. of computers and peripheral equipment 3.8 347 C.26.3 Prod. of equipment and facilities of telecommunications technology 3.7 338 C.26.4 Prod. of consumer electronics devices 2.4 219 C.26.5 Prod. of measuring and control equipment 31.2 2,848 C.26.6 Prod. of irradiation, electromedical and electrotherapeutic equipment 1.8 164 C.26.7 Prod. of optical and photographic instruments and equipment 5.0 456 C.27 Prod. of electrical equipment 26.7 2,437 C.28 Mechanical engineering 7.0 639 C.29.31 Prod. of electrical and electronic equipment for motor vehicles 4.4 402 C.30 Other vehicle construction 6.3 575


1.2 Company size: Share of readers % Approx. 1 – 49 employees 38.8 3,496 50.00 99 employees 10.2 931 100.00 199 employees 17.2 1,570 200.00 499 employees 12.5 1,141 500 and more employees 21.8 1,990


1.3 Position in company Share of readers % Approx. Corporate management 23.8 2,172 1st management level 15.3 1,396 2nd management level 37.8 3,450 Employees, skilled workers, specialists 23.1 2,108


1.4 Job function Share of readers % Approx. Company management 18.0 1,643 Technical management/plant management 27.4 2,501 Research & development 1.5 137 Design engineering, engineering 10.5 958 Production, manufacturing, assembly 26.1 2,382 Testing/quality assurance 14.9 1,360 Purchasing 1.6 146


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Trade Magazine

3 Readership Analysis EPP EUROPE

1.1 Industries/industrial sectors: recipient groups Share of readers Industry code acc. to classi� cation of industrial sectors 2008 % Approx.

C.26.1 Prod. of electronic components and PCBs 11.3 2,034 C.26.2 Prod. of computers and peripheral equipment 4.2 756 C.26.3 Prod. of equipment and facilities of telecommunications technology 5.5 990 C.26.4 Prod. of consumer electronics devices 4.6 828 C.26.5 Prod. of measuring and control equipment 24.9 4,482 C.26.6 Prod. of irradiation, electromedical and electrotherapeutic equipment 1.8 324 C.26.7 Prod. of optical and photographic instruments and equipment 4.7 846 C.27 Prod. of electrical equipment 25.2 4,536 C.28 Mechanical engineering 4.9 882 C.29.31 Prod. of electrical and electronic equipment for motor vehicles 6.5 1,170 C.30 Other vehicle construction 6.4 1,152


1.2 Company size: Share of readers % Approx. 1 – 49 employees 24.4 4,392 50 – 99 employees 11.7 2,106 100 – 199 employees 18.3 3,294 200 – 499 employees 12.8 2,304 500 and more employees 32.8 5,904


1.3 Position in company Share of readers % Approx. Corporate management 20.4 3,672 1st management level 18.7 3,366 2nd management level 37.9 6,822 Employees, skilled workers, specialists 23.0 4,140


1.4 Job function Share of readers % Approx. Company management 17.5 3,150 Technical management/plant management 28.1 5,058 Research & development 1.5 270 Design engineering, engineering 9.5 1,710 Production, manufacturing, assembly 26.3 4,734 Testing/quality assurance 15.7 2,826 Purchasing 1.4 252


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Trade Magazine

Editorial Programme

PCB & board assembly

Dispensing/dosing: nderfi ll and curing, housings,wrapping, handling, materials | In issues 3-4, 5-6, 7-8, 10

Selektiv/Conformal Coating: Surface treatment, curing and drying In issues 1-2, 3-4, 7-8, 10, 11

Assembly: Production processes (SMD, THT), printed electronics, LED, component preparation and feed, process optimisation, Obsolescence Management, quality management | In issues 1-2, 3-4, 5-6, 7-8, 9

EMS/contract manufacturing: Outsourcing and competitive strategies, printedcircuit boards, assemblies, consulting, prototypingIn issues 5-6, 7-8, 11

Production automation: Board handling, loading and unloading, software, MES, production control, lean management, RF technologies, CleanroomIn issues 3-4, 5-6, 7-8, 10, 11

Future technologies: Smart Factory, Industry 4.0, robotics, 3D printing, networking, Internet of Things (IoT), M2M communication, Big data, Cyber physical systems, Smart grid, Al, E-Mobility, autonomous driving | In issues 5-6, 7-8, 10, 11

Cable processing: Tools and systems for cutting, stripping, feeding, contacting/assembling of wiring and cable harnesses | In issues 3-4, 7-8

Soldering: Refl ow, vapor phase, selective, wave, fl ow agents, nitrogen, process analysis, therm. section production, AVT, recycling of Altlotrecycling, effi ciencyIn issues 1-2, 3-4, 7-8, 9, 11

Depanelling: Automatic, semi-automatic and manual machines, aids, processes(laser, etching, milling …) | In issues 3-4, 5-6, 7-8, 9

Cleaning technology: Processes for cleaning and drying, substrates, cleaning agents, recycling, environmental protection, laser | In issues 1-2, 3-4, 7-8, 9, 11

Rework: Repair work stations and processes, reballing, hand soldering tools,materials, solder fume extraction, heat management | In issues 3-4, 5-6, 7-8, 10

Screen/paste printing: solder paste application and adhesives,squeegees, screens, stencils, tension frames | In issues 1-2, 3-4, 7-8, 10

Traceability/logistics: Marking/RFID, laser technology, scanners, lettering, labels, barcodes, production and fi tting logistics, supply chain management, packaging, transportation, portfolio management, logistics | In issues 3-4, 5-6, 7-8, 9, 11

Chip-packaging & assembly

Die and wire bonding: Bonding systems and wires, packaging, micro-positioning,testing bondability, shear force and bond strength, embedded technologies In issues 1-2, 5-6, 7-8, 9, 10

Hybrid and multi-chip production: Thick-layer technology, LTTC, hybrid printing, thick-layer pastes, substrates/ceramics, lighting, etching, vacuum technology, micro-assembly, laser | In issues 3-4, 5-6, 7-8, 11

3D system integration: 3D WLP, 3D chip system, stacking, laser, 3D-MIDIn issues 1-2, 3-4, 5-6, 7-8, 9, 11

Test & quality assurance

Workplace equipment: Furniture, tables, built-in appliances, lighting, EMC/ESDIn issues 1-2, 3-4, 5-6, 7-8, 11

Electrical assembly testing: Board testers (MDA, in-circuit test, function, combina-tion, fl ying probe, boundary scan), VXI test platforms, test pens and adaptersIn issues 3-4, 5-6, 7-8, 9, 10, 11

Optical/X-ray inspection: AOI, AXI, SPI, CT, image processing, microscopy,visual control, optical means of measurement | In issues 1-2, 3-4, 5-6, 7-8, 10, 11

Reliability testing: shock and temperature testing, controlled climate cabinets,environmental simulation, wear and life-span testing | In issues 3-4, 5-6, 7-8, 11

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Trade Magazine

Editorial Schedule 2020

Issue Focus Fairs/Events

1-2/2020Publication date:21.02.2020Advertising deadline:30.01.2020Editorial deadline:18.12.2019

Preview Trade Fair SMTconnect 8th EPP InnovationFORUM Germany

Assembly & PCB productionSelective/conformal coating, assembly, soldering, cleaning technology, screen/paste printing

Chip packaging & assembly Die and wire bonding, 3D system integration

Test & quality assurance Workplace equipment, Optical/X-ray inspection

IPC EXPO APEX, San Diego 29.01.-31.01.8th EPP InnovationFORUMGermany05.03.LOPEC, Munich, 24.03.-26.03.

3-4/2020Publication date:06.05.2020Advertising deadline:08.04.2020Editorial deadline:xx.xx.2020

Trade Fair Main Edition:SMTconnect

Follow-up: 8th EPP InnovationFORUM Germany

Assembly & PCB productionDispensing/dosing, selective/conformal coating, assembly, production automation, cable processing, soldering, depanelling, cleaning technology, rework, screen/paste printing, traceability/logistics

Chip packaging & assemblyDie and wire bonding, hybrid and multi-chip production, 3D system integration

Test & quality assurance Workplace equipment, electrical assembly testing, optical/X-ray inspection, reliability testing

INTERSOLAR EUROPE, Munich, 17.06.-19.06.2020

EPP EUROPEApril 2020Publication date:06.05.2020Advertising deadline:08.04.2020Editorial deadline:18.03.2020

Trend:Manufacturing Automation

Future technologies• IoT/Industry 4.0• Robotics/augmented reality• E-Mobility

Chip packaging & assembly• Die and wire bonding• Multichip production• 3D system integration

Assembly & PCB production• Cleaning• Depanelling• Cable processing

Optimised soldering process• Wave• Reflow• Selective

Optimum screen printing• Stencils• Paste• Printers

Test & quality assurance • AOI/AXI/SPI• Microscopy• Pre- or post-re� ow

Additional distribution:1,000 copies

12

Trade Magazine


Issue Focus Fairs


Follow-up: SMTconnect

Assembly & PCB productionDispensing/dosing, assembly, EMS/Contract Manufacturing, production automation, future technologies, depanelling, rework, traceability/logistics

Chip packaging & assembly Die and wire bonding, dispensing/dosing, Hybrid and multi-chip production, 3D system integration


SMTconnect, Nuremberg, 28.07.-30.07.2020


Theme issue future technologiesAnnually, in August, EPP dedicates a complete edition to a highly topical subject.2019: future technologies – 3D printing, Big Data, Industry 4.0, Smart Factory, E-Mobility, … – See price chart on page 18 for prices

Assembly & PCB productionDispensing/dosing, selective/conformal coating, assembly, EMS/Contract Manu-facturing, production automation, future technologies, cable processing, soldering, depanelling, cleaning technology, rework, screen/paste printing, traceability/logistics

Chip packaging & assembly Die and wire bonding, Hybrid and multi-chip production, 3D system integration


Theme issue future technologies3D printing, Big Data, Industry 4.0, Smart Factory, E-Mobility, …

9/2020Publication date:10.09.2020Advertising deadline:19.08.2020Editorial deadline:22.07.2020

Focus:LED production

Assembly & PCB productionAssembly, soldering, traceability/logistics


Test & quality assurance:Electrical assembly testing

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Trade Magazine


Issue Focus Fairs


Focus:Dispensing/coating

Assembly & PCB productionDispensing/dosing, selective/conformal coating, production automation, depanelling, rework, screen/paste printing



Bondexpo, Stuttgart, 07.10.-10.10.Motek, Stuttgart, 05.10.-08.10.parts2clean, Stuttgart, 22.10.-24.10.

EPP EUROPENov. 2020Publication date:29.10.2020Advertising deadline:07.10.2020Editorial deadline:09.09.2020

Trend:Technologies of the future

Rapid component supply• Feeder solutions• Component con� guration• Manual, semi-automatic, inline

Effi cient automation• Smart Factory/Industry 4.0• M2M communication• Autonomous driving

Test & quality systems• Reliability testing• X-Ray Test• Boardtester (Flying probe/Boundary scan)

Chip packaging & assembly • Die and wire bonding• Hybrid production• 3D system integration

Assembly & PCB production• Selective/conformal coating• Cable processing• Rework

Optimised soldering process• Wave• Reflow• Selective


Trade fair issue:electronica

Focus:Manufacturing automation

Baugruppen- & LeiterplattenfertigungSelective/conformal coating, EMS/Contract Manufacturing, production automation, soldering, cleaning technology, traceability/logistics

Chip packaging & assembly: Hybrid/multi-chip production, 3D system integration


electronica, Munich, 10.11.-13.11.2020Semicon Europe, Munich, 10.11.-13.11.2020

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Magazine format: DIN A4, 210 mm wide x 297 mm highUntrimmed: 216 mm wide x 303 mm high

Type area:188 mm wide x 270 mm high, 4 columns, each 44 mm wide

Printing and binding: Web off set, saddle stitching

Charges: No discount on colour or bleed surcharges

Position: Price for guaranteed position (from 1/4 page),10% surcharge on respective b/w price

Colour: Print colours (CMYK) in accordance with ISO 2846-1, see rate card for colour surcharges

Formats: See table on page 15ff

Series discount: For orders within any 12 months (insertion year)

3 ads 6 ads 9 ads 12 ads

5% 10% 15% 20%

Classifi ed ads Basic rate

Recommendation ads 1 col., 44 mm wide, per mm b/w 7.40

Classifi ed ads 1 col., 44 mm wide, per mm b/w 6.40

Job market see page 33f

Premium company profi le (online) per year 2,950.00

Business card (print) more on page 24 per year 1,320.00

Combi company profi le + business card per year 3,610.00

Your contact: Advice, booking: see contacts on page 39Your quick link to us: Phone +49 711 7594-552

Order confi rmation, invoices, vouchers, data delivery and technical details: Order managementJosephine Linseisen, Phone +49 711 7594-315

Data delivery: Use our advertisement portal www.konradin-ad.de for data submission. Conditions: Prior to digital transfer of advertising artwork, the publisher must receive the corresponding advertisement booking. The order and copy deadlines are specifi ed in the editorial schedule. A full-size print-out is required for checking the supplied advertisement, or a contract proof or press proof in the case of a colour advertisement.Advertising must be seen as distinct from the editorial section and, as such, a booked advertising format (ad, bound insert, loose insert, etc.) may contain only the off er of one advertiser.In the case of advertising specials or special formats, specifi c positioning and/or technical specifi cations may also apply. For further information visit: www.media.industrie.de

Payment conditions: 2% discount for direct debit, advance payment and payment within 10 days of invoice date, otherwise payment in full no later than 30 days from invoice date. VAT no.: DE 811 236 132

Bank account: Baden-Württembergische Bank, BIC: SOLADEST600, IBAN: DE28 6005 0101 0002 6238 87

Our general terms and conditions are available online at www.konradin.de.We would be happy to send you a copy on request.

Trade Magazine

Rate Card No. 43 Page 1 of 5 (Prices valid as of 01.10.2019, in €, plus VAT)

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Ads: Standard formats

Formats Basicratesb/w

2-colour 3-colour 4-colour Bleed surcharge

Format: width x height in mmTrim: add 3 mm to each side

Colour surcharge

Total rate 2c

Colour surcharge

Total rate 3c

Colour surcharge

Total rate 4c Type area Trimmed

1/1 page 4,340.00 395.00 4,735.00 785.00 5,125.00 970.00 5,310.00 217.00 188 x 270 210 x 297

Junior page 2,570.00 320.00 2,890.00 620.00 3,190.00 775.00 3,345.00 128.50 3col 140 x 190 151 x 205

1/2 page 2,240.00 320.00 2,560.00 620.00 2,860.00 775.00 3,015.00 112.00 land.port.

4col2col

188 x 13392 x 270

210 x 150103 x 297

1/3 page 1,900.00 320.00 2,220.00 620.00 2,520.00 775.00 2,675.00 95.00 land.port.

4col 188 x 8860 x 270

210 x 10571 x 297

1/4 page 1,210.00 275.00 1,485.00 555.00 1,765.00 670.00 1,880.00 60.50 land.

port.

4col2col1col

188 x 6592 x 13344 x 270

210 x 82103 x 150

55 x 297

1/8 page 645.00 275.00 920.00 555.00 1,200.00 670.00 1,315.00 land.

port.

4col2col1col

188 x 3292 x 6544 x 133

not possible

No discounting is applied to surcharges. For special formats and ad specials, please see overleaf. For more information and technical details, visit www.media.industrie.de

Trade Magazine


16

Ads: Special formats and positions

Formats Basic ratesb/w

2-colour 3-colour 4-colour Bleedsurcharge


Surcharge Total rate 2c

Surcharge Total rate 3c

Surcharge Total rate 4c Type area Trimmed

2nd, 3rd and 4thcover page

4,640.00 395.00 5,035.00 785.00 5,425.00 970.00 5,610.00 232.00 188 x 270 210 x 297

1/3 page next to editorial

2,180.00 320.00 2,500.00 620.00 2,800.00 775.00 2,955.00 109.00 60 x 270 71 x 297

1/2 pagenext to table of contents

2,690.00 320.00 3,010.00 620.00 3,310.00 775.00 3,465.00 134.50 92 x 270 103 x 297

Panoramic spread2 x 1/4 page2 x 1/3 page2 x 1/2 page

2,660.003,880.00 4,640.00

670.00775.00775.00

3,330.004,655.005,415.00

Spread over 2 pages including gutter. Positioned at the foot of the page.

420 x 82420 x 105420 x 150

Text Box Advertorial1/3 page land., 4c

1 circuit 3 circuits6 circuits

1,340.003,620.006,420.00

Comprising Text, Image, Logo, Company address inc. printing material creation

188 x 88

Ad in editorial sect.44 mm wide60 mm wide

per mm23.0032.00

plus colour surcharge 4-colour250.00250.00

Max. height 50 mm, minimum height 20 mm, surrounded by editorial on at least 3 sides, Position: in News & Highlights

44 x spec.60 x spec.

Business cards Only Print per year Print + premium company profile (Online) per year

1,320.003,610.00

60 x 82

Trade Magazine


17

Trade Magazine


www.media.industrie.de

More on ad specials:

Ad Specials

Specifi cations Prices Further options / technical notes

Quantities/formats: width x height in mm

Belly band105 mm high Single-sided printing incl. production,

handling not included8,000.00

125.00 per thsd.Paper: 200 g matt art paper, 2 x fold grooves with adhesive dot

Format:Quantity:plus 3 mm bleed

465 x 1059,400 cop.

Bound insert 1 leaf = 2 pages 135 – 180 gsm2 leaves = 4 pages 80 – 180 gsm

5,850.009,400.00

Front page marked. Other formats and weights on request, with sample.

Insert format:Delivery: untrimmed

Quantity:

210 x 297216 x 305

9,900 cop.

Loose insertup to 25 g

With insert note in magazine. Partial allocation by fi rst digit of postcode is possible.

250.00 per thsd.Min. run 3,000 cop.

Other formats and weights on request, with sample.

Max. format of insert:Quantity:

200 x 2909,400 cop.

Tip-onPostcard Postcard

Automatic gluingMinimum size of carrier ad: 1/1 page

61.00 per thsd.37.00 per thsd.*

plus carrier adManual gluing (pin-point accuracy) 74.00 per thsd.*

Quantity: Must accompany all copiesCirculation:

10,200 cop.

9,200 cop.

*no agency commission on technical costs

Technical information regarding Ad Specials can be found in the sales document (PDF) at:https://media.industrie.de/mehr-mediainformationen

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Trade Magazine


Total rates 4c. Further ad formats and prices on request. More information in the Editorial Schedule starting on page 11.

Formats Total rate 4c


Type area Trimmed

1/1 page 5,870.00 188 x 270 210 x 297

Junior page 3,775.00 3col 140 x 190 151 x 205

1/2 page 3,375.00 land.port.

4col 188 x 13392 x 270

210 x 150103 x 297

1/3 page 2,675.00 land.port.

4col 188 x 8860 x 270

210 x 10571 x 297

1/4 page 2,035.00 land.

port.

4col2col1col

188 x 6592 x 13344 x 270

210 x 82103 x 150

55 x 297

Theme issue − Formats and prices

Basic package: 1/1 page, 4-colour

Company Display Profi leprofi le Ad ad

3,000.00

Premium package: 2/1 pages, 4-colour

Company profi le and display ad

4,300.00

Company profi le: Structured according to fi xed layout specifi cations for headings, text volume, image quantity/formats, logo, contact details, e.g. URL, telephone, e-mail, QR code or link. Details on request.

or or

Special issues EPP EUROPE – International edition

Quantity: 18,000 copies – 2 x per year Ads: Standard formats

oror

Theme issue future solutions

EPP 7-8/2020 Ads: Standard formats

EPP EUROPE – International edition EPP EUROPE – International edition

Quantity: 18,000 copies – 2 x per year Ads: Standard formats

19

For all phases of the customer journey, Konradin Industry has an ideal cross-media off er

Your Partner for Touchpoint Marketing

The customer journey model follows the constantly evolving needs of the target group throughout the buying process. The marketing goal is to create optimal touchpoints.

Latency Even without buying intent, purchase impulses are required • If you want to attract attention, you

have to stand out and be ‚loud‘. A purpose of traditional advertising.

• Pull-Marketing-Activities

ExplorationActive research, familiarisation with the subject matter and defi nition of the purchasing criteria • Advertising ensures awareness

of solutions and USPs • Pull-Marketing-Activities

ConsiderationNarrowing of alternatives, selection of possible suppliers and products (relevant set) • Advertising strengthens the

supplier’s image and identifies tangible product advantages

• PR facilitates confidence-building via references, testimonials, etc.

Purchase Negotiation of services and conditions for purchase • Direct sales advertising with pricing/

promotions • Interaction between marketing/

sales

After SalesExceptional customer service will secure loyalty and reduce the next journey • Brand/image advertising to

authenticate your qualification (as a big player, industry or technology specialist).

• Customer communication and user interaction

Customer-journey modelDivided into 5 distinct phases. Depending upon how they are experienced, changes in direction or abridgement may also occur.

AdvertisingAdvertising Trade event Trade event AdvertorialAdvertorial Print Banner Print Banner Lead generation Website Product catalogue Newsletter Trade magazine Trade event Banner Webinar Social mediaMicrosite TRADE JOURNAL Cross-media Round ta-ble Market research Copy testing EmailingTrade fair Dates Product test Corporate PublishingAd Banner Video Brand awareness study Roads-how Seminar promotion WhitepaperApplication video Interview Banner Lead generation Newsletter Trade magazine Trade event Banner Webinar Social MediaMicrositeCustomer magazineCross-media RoundtablesApplication video Website Advertorial InterviewWebsite Print Market research Copy testing EmailLead Generation Website Catalogue Newsletter AdsCompany profi leMarket research Copy testing EmailingTrade fair Dates Product test Advertisement Newsletter

Market research Copy testing Corporate Publishing Corporate Publishing

Brand awareness studyWhitepaper

Advertorial Interview Newsletter

Banner Webinarustomer magazineCross-media

Product test Video

Seminar promotionApplication video

Lead generation Trade event

ustomer magazine

Corporate PublishingBrand awareness study

Product test Video Brand awareness study

Seminar promotion Insert Website Advertorial

Lead generation Catalogue Newsletter Trade event Banner Webinar

Corporate PublishingBrand awareness study

Insert Video

Seminar promotionApplication video Website

Lead generation Trade event

Advertorial Newsletter

Impu

lse

Research

Satisfaction

Sele

ctio

n

Experience

Latency

Consider

atio

nA

fter Sales

CUSTOMERJOURNEY

Exploration

Purchase

20

Website

epp-online.de | epp-europe.eu (Prices valid as of 01.10.2019, in €, plus VAT)

responsiveweb design

AD

AD AD

€

www.epp-online.de and www.epp-europe.eu

Target group: The core target group consists of technical and general managers, from senior management and plant management, to production and quality management in companies with their own electronics production. It also includes design and development engineers, along with engineers involved in systems integration, planning/project planning, etc.

In brief: The latest news covering the entire electronics production industry. It is concisely and clearly presented and its content is expertly researched. The years of expertise and detailed market knowledge of the EPP editorial team guarantees high-quality content focused on every facet of electronics production. White papers, webinars, videos (applications or statements) alongside all important dates of the Industry, combine to make the portals even more useful.

Advertising formats and prices: See next page for standard formats, additional advertising formats on request. Also supply the corresponding advertising materials for display on mobile devices. More information and technical details at media.industrie.de.

epp-online.de/epp-europe.euthe portals for electronics production in D/A/CH or EMEA Increase Reach through Retargeting

With this option, you can also reach your precise target audience on the Google Display Network via high-reach news and consumer portals. You will have the opportunity to present your advertising message to your target group for a substantially longer period of time.

Choose your topic-specifi c audience and adopt advance retargeting options to extend your reach with display ad impressions!

The target group Marketing process

Your advantages: • Low wastage, thanks to targeted reach for users with a specific interest in the

topic. • Control of your advertising investment through precise evaluation of audience

reach. • Increase your brand awareness and image through recurring presence on

high-reach portals.

Price on request.Any questions? We are happy to help!

Integrate pixels on the

website

Marketing of the target group

Campaign setup

Present on websites of

Google Display Networks

21Media Kit 2020 | EPP/EPP EUROPE – Website: epp-online.de/epp-europe.eu

Additional ad formats:Native advertising, see page 22Premium company profile, see page 23

Advertising formaton all pages*

Position onDesktop and Tablet**

Size in pixels (w x h)Desktop and Tablet

Description Desktop and Tablet

PositioningMobile

Size in pixels (w x h)Mobile

Price per week

Leaderboard/ Large Leaderboard/Expandable Leaderboard

728 x 90 970 x 90728 x 90 and 728 x 300

Placement above the Header

300 x 50 400.00

(Sticky) Skyscraper/(Sticky) Wide Skyscraper

120 x 600160 x 600

Placement on the right side next to Content (Sticky: Banner remains in the field of view when scrolling the page)

300 x 50 370.00

Hockeystick/ Wallpaper with additional background colour HEX-Code

728 x 90 and 160 x 600 or 970 x 90 and 120 x 600

Leaderboard adjacent to Skyscraper on the right

300 x 75 770.00

Frame Ad 120 x 600 and 1.125 x 90 and 120 x 600

Leaderboard with Skyscrapers on left and right. Tablet display in Hockeystick format

300 x 75 940.00

Billboard 970 x 250 Banner directly below the Navigation Bar

300 x 75 510.00

Medium Rectangle/ Video Ad

300 x 250 Banner within Content or in the outer column

300 x 250 320.00

*Does not apply to selected theme pages and company profiles. ** Size and position in pictures illustrative. Displayed in rotation. Submission of data: 7 days before start of campaign by e-mail to [email protected] File formats: GIF, JPG, HTML5 (responsive), redirect. Max. file size 80KB. Please create HTTPS-compatible HTML5 (max. 2 MB) and redirect files. File format for video ad: MPEG4 (file size max. 30 MB). For the advertisement formats Frame Ad, Wallpaper, Sticky Skyscraper and Expandable Leaderboard, please request our technical specifications via e-mail to: [email protected].

22

Website

Native Advertising (Prices valid as of 01.10.2019, in €, plus VAT)

Sponsored Article Theme page

Native advertising will raise your company’s profi le and gain new sales prospects

Konradin Industrie’s native advertising options will convey your messages to your target audience - convincingly, effectively and packed with a high information content.

In combination with traditional forms of advertising, native advertising will help you to sustainably consolidate and enhance your competence for specific topics in your relevant target groups.

Your benefi ts: • With your content, you offer the reader/user real benefits and added value. • Well-researched editorial articles on websites covering relevant topics. • Benefit from the high credibility and professional competence of our media

brands. • Your native advertising content cannot be blocked by ad blockers.

Theme: You provide the text, which is reviewed by our professional editorial staff and may be edited, from case to case. We recommend you refrain from using advertising copy within the text.

Runtime: Sponsored articles will be published for four weeks, unless otherwise agreed. A start is possible anytime. After expiry of the four weeks, the sponsored article is still available in the archive.

Positioning: Integration as article (teaser) within the editorial part of the start page.

Partner pages are the ideal environment to present yourself (products, services) to your target group as a competent partner with a long-term perspective on a selected topic. You determine the topic and to what extent we can support you, in terms of the content. Content - thus setting thematic focal points!

Theme page – Services and prices (minimum lead time 8 weeks)

BASICThemes: Exclusively decided by yourself. Possible formats: contributions, articles, texts, PDF, video, pictures, etc.Positioning: Displayed in the navigation section Time frame: 3 months 5,700.00

PREMIUMFor further details, please refer to our extensive sales documents: https://media.industrie.de/mehr-mediainformationen/ on request

Sponsored article – Services and prices (minimum lead time 4 weeks)

Sponsored article (will be marked as “advertisement”) • up to max. 6,000 characters (DOC) incl. spaces • plus 1 teaser image and a maximum of 2-3 additional images (150 dpi, JPG) • plus links within the text

Package price per website 3,700.00

23

Website

Premium Company Profile (Prices valid as of 01.10.2019, in €, plus VAT)

automationspraxis.debeschaff ung-aktuell.deepp-online.deindustrie.de

industrieanzeiger.dekem.demav-online.demedizin-und-technik.de

prozesstechnik-online.deqe-online.desifa-sibe.dewirautomatisierer.de

Premium company profi le Price/year

Premium company profi le at industrie.de and 11 additional websites of Konradin Industrie

Start possible anytime

Basic price for 1 year 2,950.00

*Leads on demand, per lead 70.00

Additional 3 download off ers 300.00

Extension by additional 12 months 2,300.00

Book the Online Company Profi le in combination with the Print Business Card for a special price.

For further details, please refer to our extensive sales documents:https://media.industrie.de/mehr-mediainformationen/

Data submission: via e-mail to [email protected]

Premium company profi le

on all Konradin Industrie

websites

Raise your company’s profi le and promote your services with a premium company profi le in the network of Konradin Industrie.

Your online presence at industrie.de and 11 additional Konradin Industrie websites includes:

• Data and contact• Own header image• Logo• A description of your company• Published print articles with Konradin Industrie• Downloads: your videos, webinars, white papers with Konradin Industrie*• Max. 3 additional download off ers (optional with registration)*• Link to your social media account• Integration of your RSS feed on the page

24

Trade magazine

Business Card (Prices valid as of 01.10.2019, in €, plus VAT)

Your print business card includes• 1 year presence• in the trade magazine of your choice• in the relevant category*

*Categories Print (examples): Drive technology industrial safety automation operating equipment C-part management energy management fl uid engineering used machinery handling technology industrial building industry services components + systems plastics processing laser technology logistics materials fl ow microsystems technology assembly technology surface technology quality assurance robotics joining technology packaging materials tool and mould making supply industryCategories might be modi� ed by Konradin

EPP Januar/Februar 2019 121

Wer hat die Lösung, die der Elektronikfertiger sucht? Produkt-Visitenkarten helfen schnell, passende Produkte/Lösungen oder Informationen zu Unternehmen zu fi nden.

Weitere Fakten zu Unternehmen, Details zum Angebots- und Leistungsspektrum fi nden Sie im Firmenverzeichnis auf www.epp-online.de.

Unter folgendem Link gelangen Sie zur Übersicht aller Online-Firmenprofi le.

Bookmark! www.epp-online.de/fi rmenverzeichnis

ArbeitsplatzeinrichtungElektrischer Baugruppentest

Dispensen/Dosieren Die-/Drahtbonden

FertigungsautomatisierungKabelbearbeitung

Traceability/LogistikSieb-/Pastendruck

Rewo r k

EMS/Contract Manufacturing

Reinigungstechnik

3D-SystemintegrationHybrid-/Multichipmodulfertigung

Bestücken Selektiv/Conformal Coating

ZuverlässigkeitstestOptische-/Röntgeninspektion

LötenNutzentrennen

„Partner für Elektronikfertigung“.

ALTLOTENTSORGU NG

MTM Ruhrzinn GmbHwww.ruhrzinn.com

Ruhrtalstr. 19, 45239 Essen Phone: +49 201 6471 11-50 Fax: +49 201 6471 11-59 [email protected]

MTM Ruhrzinn ist der Spezialist für die Altlot-entsorgung in EMS-Betrieben. Fokussiert auf das Recycling von Zinnkrätze, Lotpastenabfälle und Alt-lot aus dem Tiegelwechsel, bieten wir: • Wettbewerbsfähige Ankaufspreise• Kostenlose Abholung• Neue Behälter für Zinnabfälle• Entsorgungsnachweise• Rechtssicherheit beim Umgang mit Lotabfällen

LÖTEN

Rehm Thermal Systems GmbHwww.rehm-group.com

Gegründet 1990 ist Rehm Thermal Systems heute Technologie- und Innovationsführer für die moderne und wirtschaftliche Elektronik-Baugruppen-Fertigung. Als global agierender Hersteller von Löt- und Trocknungs systemen für die Elektronik- und Photo-voltaik industrie sind wir in allen relevanten Wachstums märkten vertreten und realisieren als Partner für unsere Kunden, Fertigungslösungen, die Standards setzen.

WEITER B I LDU NG

Technische Akademie Esslingen – TAEwww.tae.de

Die Technische Akademie Esslingen (TAE) mit Sitz in Ostfildern – nahe der Landeshauptstadt Stuttgart – ist seit über 60 Jahren für Unternehmen und Privatper-sonen internationaler Partner für effektive Fort- und Weiterbildung. Mit rund 1000 Veranstaltungen, einem Kompetenz-netzwerk von mehr als 4000 Referenten und über 10 000 Teilnehmern pro Jahr gehören wir zu den größten Weiterbildungsanbietern im deutschsprachigen Raum. Auch in den Bereichen Studium und Ausbildung bietet die TAE jahrzehntelange Erfahrung. Sie finden bei uns berufsbegleitende Bachelor-, Master- und Online- Studiengänge, mit denen Sie Beruf und Studium per-fekt verbinden.

Business card printin the trade magazine

Category / issues Price Online

PricePrint

Combination Print + Online

Automationspraxis Partner for robotics and factory automation / 10 issues 1,980.00 3,940.00

Beschaff ung aktuell Purchasing partner / 10 issues 1,980.00 3,940.00cav – Prozesstechnik für die Chemieindustrie

Partner for the chemical industry / 12 issues 1,980.00 3,940.00

dei – Prozesstechnik für die Lebensmittelindustrie Partner for the food industry / 10 issues 1,980.00 3,940.00

elektro AUTOMATION Partner for automation technology / 7 issues 1,320.00 3,610.00

EPP Elektronik Produktion & Prüftechnik

Partner for electronics manufacturing / 7 issues 1,320.00 3,610.00

Industrieanzeiger Partner for the industry / monthly, issues: 1, 3, 6, 10, 13, 16, 18, 21, 23, 25, 27, 28 1,980.00 3,940.00

KEM Konstruktion Partner for engineering / 10 issues 1,980.00 3,940.00mav Innovation in der spanenden Fertigung

Partner for the production industry / 10 issues 1,980.00 3,940.00

medizin&technik Partner for medical technology / 6 issues 1,320.00 3,610.00phpro – Prozesstechnik für die Pharmaindustrie

Partner for the pharma industry / 5 issues 1,320.00 3,610.00

QUALITY ENGINEERING Partner for quality assurance / 5 issues 1,320.00 3,610.00

Sicherheitsbeauftragter Partner for occupational safety / 10 issues 1,980.00 3,940.00

Sicherheitsingenieur Partner for occupational safety / 12 issues 1,980.00 3,940.00

Start possible with any issue

FormatBusiness card 60 mm wide x 82 mm high, logo, four-coloured 2 lines for company name and web address, 14 lines of text, approx. 50 characters incl. spaces. Positioning in your category of choice*

Book the Print Business Card in combination with the Online Company Profi le for a special price.

Prem

ium

com

pany

pro

fi le

2,95

0.00

25

Newsletter

EPP-News | EPP-EUROPE-News (Prices valid as of 01.10.2019, in €, plus VAT)

Title: EPP-News, EPP-EUROPE-News

In brief: EPP-News and EPP-EUROPE-News off er interesting and varied news from the world of electronics production. It contains industry reports, technology trends, applica-tions, interviews, references to events and knowledgeable tips and advice.

Frequency: EPP-News: Weekly, every Wednesday, prior to SMT + electronica twice a week on Tuesdays + Thursdays.EPP-EUROPE-News: biweekly, Tuesdays

Distribution: EPP-News: 10,000 personally named and qualifi ed addresses. EPP-EUROPE-News: 9,000 personally named and qualifi ed addresses. Target group:Subscribers are qualifi ed, named recipients who want to stay informed about the latest news on electronics production.

To view the current newsletter and subscribe, please go to: www.epp-online.de/newsletter and epp-europe.eu/newsletter or scan QR codes

Data delivery: 7 days prior to start of campaign via e-mail to: [email protected]: GIF, JPG (DOC additionally for text/image ad), tracking code is possible, tracking pixels are not built in (fi le size max. 60KB).With animated GIF fi les, the e-mail may only display the fi rst animation Frame.

* Size and position in picture illustrative. **Display on mobile devices: scaled to a width of 300 pixels

Ad format*/position Size in pixels (w x h) Prices

Leaderboard above header

728 x 90** 1,250.00

Text/image ad Image: 200 x 150, text: 300 char. (incl. spaces)

620.00

Fullbanner 468 x 60**590 x 100**

620.00

Medium Rectangle 300 x 250 620.00


26

Newsletter

Editors’ Special Newsletter (Prices valid as of 01.10.2019, in €, plus VAT)

Your benefi ts:

• We present your topic to the market • You benefit from a strong media brand • Your advertising message receives the complete attention of the subscribers,

all of the ad placements are exclusively at your disposal • Attractive pricing

Content: The Editors’ Special Newsletter is presented with the same look&feel of the regular online newsletters. You will determine the subject focus and date of distribution. Our editorial staff will carefully research the contents of the co-ordinated topic. If desired, your press releases can also be integrated into the newsletter. Finally, the editors compile the completed Editors’ Special Newsletter, incorporating your exclusive banner advertising content.

Recipients: 10,000 recipients of EPP-News; 9,000 recipients of EPP-EUROPE-News

Send dates: on request

Availability: on request


Data delivery: 7 days prior to start of campaign via e-mail to: [email protected]: GIF, JPG (DOC additionally for text/image ad), tracking code is possible, tracking pixels are not built in (fi le size max. 60KB).With animated GIF fi les, the e-mail may only display the fi rst animation frame.

Ad format*/position Size in pixels (w x h) Price

1 x Leaderboard above header

728 x 90**

4,700.00

3 x Text/image ad

or

Image: 200 x 150, text: 300 char.(incl. spaces)

3 x Fullbanner

or

468 x 60**

3 x Medium Rectangle 300 x 250

maximum of 4 positions

* Size and position in picture illustrative. **Display on mobile devices: scaled to a width of 300 pixels

27

Extras

Video (Prices valid as of 01.10.2019, in €, plus VAT)

At the trade fairVideoWall sponsoringOur editors conduct exclusive video interviews with reputable business partners from market-leading companies in the “TV Studio” located on the Konradin Stand.

Your companyApplication videoCombine your application report in print with a multi-media video. We will manage the production for you! Possible contents: interview with manufacturers and users, production overview, machinery in operation including detailed shots.

At the trade fairVideo statementPut your trade fair highlights in the spotlight! We’ll shoot an exclusive and professional video on your stand, as a combination of company statement and technology/product presentation.

Benefi ts and prices(at least 6 weeks lead time)

Briefi ng, treatment, fi lming on site (1 day), editing, cutting, incl. a correction run, video (HD quality, length <5min)

Promotion via: Newsletter • Website • Social MediaIntegration into our video library/website with full text searchVideo fi le freely available to you

Basic price evtl. excluding potential travel expenses 4,800.00


Briefi ng before the fair, fi lming with you at the booth (1 hour maximum), editing, cutting, incl. a correction run, video (HD quality, length < 5 min.)

Promotion via: Website • Social MediaIntegration into our video library/website with full text searchVideo fi le freely available to you

Basic price 1,500.00

Moving pictures say

more!


Your sponsor logo visible on the VideoWall and in every video opening credits One video interview in front of the VideoWallVideo fi le freely available to youVideos will be integrated in the YouTube channel/konradinindustrie

Basic price per fair 2,900.00

Example videos: www.prozesstechnik.industrie.de/videosExample videos: www.prozesstechnik.industrie.de/videos

All prices without agency commission.Further options on request.

Can be booked for: Control, Interpack, Hannover Messe, Motek, POWTECH, SMTconnect, SPS, Vision.Other trade fairs on request.

Can be booked for: Control, SMTconnect, SPS, Vision.

Example videos: www.prozesstechnik.industrie.de/videos

As exclusive sponsor, benefi t from your high-profi le presence on the sponsor wall:• Ideal for image and brand building• Position your company as an opinion leader• Long-range profile, beyond the initial scope

of the trade fair visitors

28

Extras

Address Rental | Mailing (Prices valid as of 01.10.2019, in €, plus VAT)GDPR-

Compliant

Address rentalTake advantage of our professional addresses to attract new customers for your company.Select addresses for your mailings from our qualifi ed databaseusing criteria such as:

Region • Industry • Company size • Function • Position

Communicate successfully with professional print and e-mailings. Just get in touch.

Print mailing – LettershopWe manage your completedesigned print-mailingservice via our Lettershop– from print to dispatch.

Tip: E-mailings are perfect for invitations to roadshows, open houses and events, trade fairs, webinars, webcasts, product launches and much more.

Detailed information on request.

Print mailing − services and prices (at least 6 weeks lead time)

Handling:1 selection by industry and functionCreation, handling, postage, dispatch

eff ort-based

Address rentalMinimum order value € 1,100.00 = 2,000 addresses from 0.55 per address

No agency commission on price

E-mailingWe manage your e-mailings to interested and potential customers, including dispatch and reporting. Multiple shots lead to higher success rates.

E-mailing − Benefi ts and prices (at least 6 weeks lead time)

Handling:1 e-mailing, 1 draft (correction), 1 selection, use of the existing template, dispatch, reporting

750.00

Address rental Minimum order value € 750.00 = 1,000 addresses from 0.75 per address

Multiple shots:1 reminder with same content, same template, same address selection Handling 110.00

per address from 0.40

No agency commission on price

Detailed information on request.

29

Lead Generation (Prices valid as of 01.10.2019, in €, plus VAT)GDPR-

Compliant

Why lead generation?

Prospective customers initially look for solutions to their problems and not for products!

Information is increasingly being researched via the Web, at the individually appropriate time within the customer journey. Until the prospect comes into direct contact

A professional partner for qualifi ed leads

How does lead generation work with Konradin Industrie?

MQL or SQL?

Marketing Qualifi ed Lead (MQL) is a lead with interest in your product or service. You can reach MQLs with the online tools Webinar and Whitepaper (see the following pages).

Sales Qualifi ed Lead (SQL) is a contact that has developed into a genuine prospective buyer through their own activities and with the support of marketing.

You can reach SQLs with Konradin Industrie through tailor-made campaigns that we develop mutually with you. You will benefi t from our professional campaign management. Marketing automation and nurturing processes, as well as the entire portfolio of Konradin media channels, will be adopted to fulfi l the objectives of your campaign. In addition, our team of experienced editors will assist you with content creation.

Any questions? We are happy to help!

What is a ‘lead’?

You will receive qualified contacts with a concrete interest in your specific topic. You can then use these valuable contact details for your marketing or sales communication in accordance with EU-DSGVO (General Data Protection Regulation).

Factors for successful lead generation: • Topicality of the subject • Relevance of the topic for the

target group • Users and exclusivity of the

information presented • Size of the defined target group

From MQL to SQL through lead nurturing via marketing automation

Visit

Lead

MQL

SQL

Opportunity

CustomerDecision

Awareness

Consid-eration

Scope of servicesKonradin lead campaign

with the (desired) provider, he will remain unrecognised.

Conclusion: The prospective customer, thus the potential buyer, must be addressed through diff erent TouchPoints – in terms of both time and content.

30

Lead Generation

Webinar (Prices valid as of 01.10.2019, in €, plus VAT)

Webinar –convey worldwide expertise and generate leads

The advantages of a webinar package

• New contacts – get to know potential customers who are specifically interested in your product.

• Competent implementation – based on our webinar experience, we organise your webinar, you appoint the speaker.

• Image enhancement – modern forms of media for modern people.

• Cost and time savings – regardless of location, no travel expenses or accommodation costs.

• Multimedia knowledge transfer – share audio and video content or files with the participants.

• Direct contact – in the form of a Q&A chat session and additional polls for a further qualification of leads.

• Detailed reporting – You will receive the results of the polls, the attention rate and the average length of stay during a webinar.

• Webinar recording – We record your webinar and put it online as an on-demand webcast on our websites – additional lead generation.

Webinar − Services and price (minimum lead time 6 weeks)

Announcement of your webinar on the website withimage • text • registration page Promotion in newsletter • website • further appropriate media of Konradin Industrie

E-mailing of invitations • reminders • appointment reminders • follow-ups

Online webinar space and live transmission (approx. 60 minutes), Poll during the live broadcastProfessional moderator, inclusion of up to two speakers on your side(technical checks before broadcast)

Registration list including contact details

Detailed reporting

On-demand webcast after live transmission on the website with image and text

Package price(No agency commission on price) 7,700.00

Options at extra charge:

Leads (after live webinar) from € 70.00/lead


Data delivery: via e-mail to [email protected]

31

Lead Generation

White paper (Prices valid as of 01.10.2019, in €, plus VAT)

White paper − Fixed running time

Concept and benefits

• 3 months presence via our website. Teasers ensure traffic and you receive all the leads generated for your disposal.

• Your proof of competence: Position yourself as proficient business partner with your white paper.

• Potential business contacts: Find the people who are really interested in your technologies or products (MQL = Marketing Qualified Leads).

Whitepaper − Pay-per-Lead

Concept and benefi ts

• You have an interesting white paper which will be released exclusively via Konradin or may be available on other platforms subject to prior registration.

• We match the number of leads in the desired target group.

• Based on this white paper offer, we generate qualified leads within the specified target group and at the specified quantity.

White paper − Fixed running time − Benefi ts and prices

Integration of your white paper on the website with image and text

Promotion via Newsletter • Website • additional relevant media of Konradin Industrie

Running time of 3 months, including leads(No agency commission on price) 1,950.00

Options at an extra charge:

Leads after expiry of the 3-month running time from 70.00/lead

Drafting of white paper by specialist editor and/or English language variant on request


Data delivery: via e-mail to [email protected]

White paper − Pay-per-lead − Benefi ts and prices

Integration of your white paper on the website with picture and text

Target-group-compliant selection from our database (2 selection criteria: function and industry)Audience targeting via e-mails and or via telephone, if required to achieve your guaranteed leadsPromotion via Newsletter • Website • additional relevant media of Konradin Industrie

Project set-up 1,500.00

Price per lead (minimum order volume 50 leads) from 70.00/lead

(No agency commission on price)

Further options: on request


Data submission: via e-mail to [email protected]

Leadguarantee!

32

Event

8th EPP InnovationFORUM Germany (Prices valid as of 01.10.2019, in €, plus VAT)

Theme 2020: Future solutions for individual Electronics Production in GermanyEPP InnovationFORUM is an established platform with a high value for attendees and an extensive range of services for participating partners. The number of Partners is limited. Owing to the previous events, it has become one of the most important industry meetings, a venue where experts can retrieve information and exchange experiences.

Previous partners (excerpt):

8th EPP InnovationFORUM GermanyMarch 5, 2020

For any questions concerning the EPP Innovation Forum Germany, Andreas Hugel (+49 711 7594-472, [email protected]) remains at your full disposal.

Take advantage of these Konradin events by becoming our event partner! An overview of all events can be found at: www.media.industrie.de/events

8th EPP InnovationFORUM Germany − Services and price

Event organisation, location, catering, moderation 20 minute lecture time for your company Circa 6 m² exhibition space in the foyer Extensive event promotion in the media brands EPP and EPP EUROPE 2/1 page partner presentation in special publication 8th InnovationFORUM 2020 in EPP, issue 1-2/2020 of 21.02.2020 List of attendees On-demand leads to online presentation Video support (video interview and recording of the lecture) Price (Price without agency commission) 7,000.00

33

fachjobs24.de is the job portal of the Konradin Publishing Group.Fachjobs24.de represents a unique media network built upon 62 print and online brands with the highest level of professional competence. With your job advertisement in one of our six industry channels, you will directly address the future specialists and executives within your precise target group.

The Industry channel comprises a total of 24 trade magazines and professional online portals for the industry’s decision-makers, making it one of the most diverse brands in German-speaking markets.

Das Stellenportal für Ihren Erfolg!

Industry514,856 PIs, 345,510 visits,

215,900 print run copies

33 online-partners

with 8,902,174 PIs per month5,145,299 visits per month

28 print partners

with 582,130 print editions per month

33

PRINT JOURNAL inc. 4 Weeks Basic Job Online* ONLINE ONLY

Industry 1/4 page 1/2 page 1/1 page Circulation/frequency p.a.

Automationspraxis 1,400.00 2,000.00 3,200.00 15,100 copies 10x

Beschaff ung aktuell 2,300.00 3,260.00 5,350.00 18,100 copies 10x

cav – Prozesstechnik für die Chemieindustrie 1,400.00 2,000.00 3,200.00 21,700 copies 15x

dei – Prozesstechnik für die Lebensmittelindustrie 1,000.00 1,500.00 2,200.00 9,100 copies 10x

elektro AUTOMATION 1,400.00 2,000.00 3,200.00 18,100 copies 9x

EPP Elektronik Produktion & Prüftechnik 1,000.00 1,500.00 2,200.00 9,200 copies 7x

Industrieanzeiger 1,750.00 2,750.00 4,300.00 40,100 copies 34x

KEM Konstruktion 1,400.00 2,000.00 3,200.00 22,600 copies 18x

mav Innovation in der spanenden Fertigung 1,400.00 2,000.00 3,200.00 20,100 copies 10x

medizin&technik 1,020.00 1,530.00 2,040.00 10,000 copies 6x

phpro – Prozesstechnik für die Pharmaindustrie 1,000.00 1,500.00 2,200.00 11,100 copies 5x

QUALITY ENGINEERING 1,440.00 2,040.00 3,260.00 20,700 copies 4x

*With print booking, the respective online channel is complimentary for4 weeks!

All print ads set to type area (specifi c formats are available upon request), prices in € plus VAT., all print rates indicated are valid for 4-colour print. Publication rates are provided by the publisher and are valid as of 2019.

Basis Job Premium Job Premium Job +

4 weeks 8 weeks 8 weeks

simple listing simple listing exclusive listung

199.00 249.00 299.00

34

Website | Newsletter

industrie.de | Newsletter „IT trifft auf Industrie“ (Prices valid as of 01.10.2019, in €, plus VAT)

industrie.de – the industry portal


www.industrie.de

Target group: On the one hand, we appeal to the experts/specialists with an IT background who deal with IT in the production environment. On the other hand, we focus onIT managers in the production arena with a production background.

In brief: Understanding basic knowledge in the “smart factory” environment and demon-strating the implementation of modern technology (Industry 4.0) in successful application examples – these are the fundamental competencies at the core of the online platform industrie.de.

Advertising formats and prices:See next page for overview of standard formats. Other advertising formats on request. Please supply the correct advertising materials for mobile options. You can fi nd more information and technical details at media.industrie.de.

* Size and position in picture illustrative **Display on mobile devices: scaled to a width of 300 pixels

Ad format*/position Size in pixels (w x h) Prices

Leaderboard above header

728 x 90** 1,550.00

Text/image ad Image: 200 x 150, text: 300 char. (incl. spaces)

1,000.00

Fullbanner 468 x 60**590 x 100**

1,000.00

Medium rectangle 300 x 250 1,000.00

Frequency: weekly, every Wednesday

Distribution: 20,000 recipients

Data delivery: 7 days prior to start of campaign via e-mail to: [email protected]: GIF, JPG (DOC additionally for text/image ad), tracking code is possible, tracking pixels are not built in (fi le size max. 60KB). With animated GIF fi les, only the fi rst frame is displayed in the e-mail.

Newsletter „IT triff t auf Industrie“

35Media Kit 2020 | EPP – Website: industrie.de

Additional ad formats:Native advertising, see page 22Premium company profile, see page 23

Advertising formaton all pages*

Position onDesktop and Tablet**

Size in pixels (w x h)Desktop and Tablet

Description Desktop and Tablet

Position onMobile

Size in pixels (w x h)Mobile

Price per week

Leaderboard/ Large Leaderboard/Expandable Leaderboard

728 x 90 970 x 90728 x 90 and 728 x 300

Placement above the Header

300 x 50 600.00

(Sticky) Skyscraper/(Sticky) Wide Skyscraper

120 x 600160 x 600

Placement on the right side next to Content (Sticky: Banner remains in the field of view when scrolling the page)

300 x 50 600.00

Hockeystick/ Wallpaper with additional background colour HEX-Code

728 x 90 and 160 x 600 or 970 x 90 and 120 x 600

Leaderboard adjacent to Skyscraper on the right

300 x 75 1,400.00

Frame Ad 120 x 600 and 1.125 x 90 and 120 x 600

Leaderboard with Skyscrapers on left and right. Tablet display in Hockeystick format

300 x 75 1,600.00

Billboard 970 x 250 Banner directly below the Navigation Bar

300 x 75 650.00

Medium Rectangle/ Video Ad

300 x 250 Banner within Content or in the outer column

300 x 250 500.00

*Does not apply to selected theme pages and company profiles. ** Size and position in pictures illustrative. Displayed in rotation.

Submission of data: 7 days before start of campaign by e-mail to [email protected] File formats: GIF, JPG, HTML5 (responsive), redirect. Max. file size 80KB. Please create HTTPS-compatible HTML5 (max. 2MB) and redirect files. File format for video ad: MPEG4 (file size max. 30 MB). For the advertisement formats Frame Ad, Wallpaper, Sticky Skyscraper and Expandable Leaderboard, please request our technical specifications via e-mail to: [email protected].

36

Konradin Industrie

The Network of Expertise for Industry

17 cross-media brands form the network of expertise for industry

Automationspraxis

FOR: Managing directors, plant managers, production managers, planning engineersIN: Production companies in all industries

Beschaff ung aktuell

FOR: Board members, managing directors, heads of area/department in purchasing, materials management and logistics.IN: All industries, focus on companies with 500 employees and more

EPP Elektronik Produktion + Prüftechnik

FOR: Managing directors, technical managers, quality managers, skilled workers in production and developmentIN: Electronics prod./testing

EPP EUROPE

FOR: Managing directors, technical managers, quality managers, skilled workers in production and developmentIN: Electronics production and testing international/in English

medizin&technik

FOR: Heads of design/development, production, product managers, quality managers, Managing directorsIN: Medical technology

phpro – Prozesstechnik für die Pharmaindustrie

FOR: Plant/production managers, technical management, IN: Pharmaceutical industry, suppliers/manufacturers of plants and equipment

The Konradin Industrie portfolio comprises 17 industrial media brands. The range of trade magazines is complemented by individual websites and newsletters for each respective title. In addition to this, there are focused online portals. Trade events, which are carried out by individual media brands or in collaboration, round off the consummate brand portfolio.

The professional trade media of Konradin Industrie primarily reach audiences within the sectors electrical engineering, food and nutrition industry, automotive engineering, precision mechanics/optics, mechanical and plant engineering, medical technology, metal production/working and the pharmaceutical and chemical industries.

37

QUALITY ENGINEERING

FOR: Persons responsible for quality in management and production IN: Manufacturers with focus on mechanical engineering,metals, plastics, automotive

Sicherheitsbeauftragter

FOR: Managing directors, safety offi cers, specialists for occupational safety, safety engineersIN: All industries

Sicherheitsingenieur

FOR: Managing directors, specialists for occupational safety, safety engineersIN: All industries

cav – process technology for the chemical industry

FOR: Managing directors, technical managers, plant managersIN: Chemical/pharmaceutical industry, suppliers/manufac-turers of plants and equipment

cpp – process technology for the chemical industry

FOR: Managing directors, technical managers, plant managersIN: Chemical/pharmaceutical industry, suppliers/manufac-turers of plants and equipmentinternational/in English

dei – Prozesstechnik für die Lebensmittelindustrie

FOR: Managing directors, technical managers, production managersIN: Food and beverage industry

elektro AUTOMATION

FOR: Technical management, automators, heads of design engineering/development, system integratorsIN: Mechanical engineering, electrical engineering and other automation-intensive industries

Industrieanzeiger

FOR: Managing directors, techn./commercial managersIN: SMEs in mech. enginee-ring, metalworking and processing, automotive, plastics processing and electrical engineering

industrie.de

is the comprehensive online specialist Portal for Digitisationin Production

KEM Konstruktion

FOR: Heads of design/development, design/development engineers, technical managementIN: Mechanical engineering, electrical engineering, vehicle construction

mav Innovation in der spanenden Fertigung

FOR: Production managers, technical managers, CEOsIN: Metal working and processing, mechanical engineering, automotive

38

Our portfolio for your successful target-group communication

Konradin Industrie

The Network of Expertise for Industry

Talk to us! We will gladly advise you and put you in touch with the relevant departments of our company.

Media advice and campaign planning

We will advise you competently and comprehensively on all your media planning needs within the network of Konradin Industrie. Working closely with you, we select the appropriate channels and media brands.

B2B market and media research

Whether you are considering advertisement tests, brand image or brand awareness studies, we have extensive experience in the B2B market research and work closely with qualifi ed institutes. We can conduct effi cient and aff ordable surveys on your behalf.

Corporate publishing

Our corporate publishing experts develop and realise corporate communication measures tailored to your target group, such as customer magazines, specialist online portals or events – 100% individually.www.konradin.de

Printing yourproducts

KonradinHeckelis your specialist for the complete productionof catalogues. www.konradin-druck.de

Optimising youradvertising material

With our experience in advertising effi cacy research, we support you in developing your customized campaign, helping you to achieve your specifi c communication objectives.

Extras for your target-group marketing

Extras such as Lead Generation, Video orAddress Rental are just a few of themedia channels available to reach your target group. Talk to us, we provide you with the relevant options.

39

Sales DirectorAndreas Hugel

+49 711 [email protected]

Media Advice

Great BritainJens Smith Partnership – Keir SmithThe Court Long SuttonHook, Hampshire RG 29 1TA +44 1256 [email protected]

USA, CanadaD.A. Fox Advertising Sales, Inc.Detlef Fox5 Penn Plaza, 19th Floor,New York, NY 10001 +1 212 8963881detleff [email protected]

Your quick link to us: Phone +49 711 7594-552Fax +49 711 [email protected] www.media.industrie.de/ihre-mediaberater

Julia Knapp


Martina Lebherz

72793 Pfullingen +49 711 7594-4651 [email protected]

Clemens Scheffl er

30855 Langenhagen +49 511 90146-30clemens.scheffl [email protected]

Ingo Neubert


Walter Rojan

86940 Schwifting +49 8191 [email protected]

Heike Durz

70736 Fellbach +49 711 [email protected]

Irena Dantele


Angelika Hörmann


Ann-Kathrin Klemmer


Dunja Jakob


Johannes Hucke


Martin Sellig

+49 711 7594-336 [email protected]

Manuela Bumler


Follow us!facebook.com/konradinindustrie Follow us!

Michael Günther


Sarah Schmidt


Iris Villeggiante


Thilo Lamprecht

+49 711 7594-535 [email protected]

40

17 media brands for the industry with more than 170 publication dates per year and more than 260,000 copies distributed monthly.

14 industry websites with about 540,000 page impressions every month!

156 webinars as of July 2019. With up to 340 registrations!

More than 1,700 videos as of July 2019 on the YouTubechannel of Konradin Industrie. With more than 350,000 views.

15 trade events per year. Experts from the profession for the profession. With up to 1,000 participants.

48 newsletters per month, with a total of around 190,000 opt-in recipients.

The Network of Expertise for Industry www.media.industrie.de

40

Use our comprehensive market presence for your dialogue with the industry and your target audience and benefi t from practical experience and unrivalled communication skills.

Sicherheits-beauftragter

Sicherheits-ingenieur

WEBSITE… the online

magazine

TRADE MAGAZINE… also as an e-paper

NEWSLETTER… the regular e-newsletter

LEAD GENERATION… via webinars, white papers,

Lead Campaign and so on EXTRAS… e.g. videos, market research,

address rental, corporate publishing and much more

TRADE EVENTS… including

collaborations

elektronik produktion + prüftechnik | epp europe ... · paper webinar the job portal of the...

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