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Coursebook Elementary Business English | Irene Barrall | Nikolas Barrall | | Intelligent Business | Elementary Coursebook | | | | www.longman.com

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Coursebook

ElementaryBusiness English

| Irene Barrall | Nikolas Barrall |

|In

telligent B

usin

ess |Elem

entary C

ourseb

ook

||

Barrall|

Barrall|

Learn Business• Topic-based Coursebook provides an accessible introduction to key concepts in

today’s business world• Informative and up-to-date authentic material from the Economist • Fully benchmarked alongside the Cambridge BEC exam suite and Common

European Framework• Workbook with extensive exam practice and BULATS Practice Test• Thorough writing support in dedicated Style Guide booklet

Do Business• Skills Book provides intensive, skills-based training in executive business

skills. Accompanying interactive CDROM includes audio material for self-study• Core syllabus allows Skills Book to be used independently or as a

fully-integrated Coursebook supplement

IntelligentBusinessCoursebook with Style Guide bookletWorkbook with audio CDSkills Book with interactive CDROMTeacher’s Bookwww.intelligent-business.org

www.longman.com

ELEMCBKCOVER.qxd 7/11/07 14:35 Page 1

Bookmap

7 Unit 1 ContactsWorking in a foreigncountry

15 Unit 2 TeamsTeams with bright ideas

23 Unit 3 CompaniesLook east

Review 1

33 Unit 4 OfficesThe paperless office

41 Unit 5 EventsThe office picnic

49 Unit 6 MoneyThe business of giving

Review 2

59 Unit 7 ProjectsProject analysis

67 Unit 8 SolutionsLighting up the world

75 Unit 9 ProductsPlaytime

Review 3

85 Unit 10 CompetitorsThe shy architect

93 Unit 11 LocationOver there

101 Unit 12 CareersThe world of work

Review 4

111 Unit 13 IdeasLord of the rings

119 Unit 14 TravelMore workers take a careerbreak

127 Unit 15 TrendsThe phone of the future

Review 5

137 Pairwork

150 Glossary

156 Glossary test

158 Grammar reference

163 Audioscripts

Intelligent Business Elementary

Money

The business of givingWhy do many rich and famous peoplegive money to charity? The world nowhas 691 billionaires, and many of themgive money to try to make the world abetter place. But what lessons can theworld of charity learn from the world ofbusiness? Page 51.

Learning to write well in a foreign language is one of themost difficult challenges facing the language learner. Thispocket-sized style guide will help you find the right words,use an appropriate style and write effectively. See insidethe back cover.

Contents

Teams

Teams with bright ideasMany companies want their employeesand managers to be good at teamwork.Modern technology helps team membersto communicate even when they are indifferent countries. Some managersencourage teams to meet in unusualplaces to help them to be creative. Page 17.

Careers

The world of workWhat changes have happened in theworkplace in the last ten years? In thepast, many people expected to work fora company until they retired. Todaymost people move from job to job.Training is important because it canhelp employees to get a promotion orfind a better job. Page 105.

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Language check: Present continuous; Comparatives and superlatives; Present perfectVocabulary check; Career skills: Catching up; Opinions; Interviews

5

Language Dilemma &Decision

Vocabulary Career skillsReading

The shy architect

87

Over there

95

The world of work

105

Lord of the rings

115

More workerstake a careerbreak121

The phone of thefuture

131

Presentcontinuous

89

ComparativesSuperlatives

96; 98

Modals foradvice andsuggestionsInfinitive +/– to113; 116

Presentcontinuous forfuture123

Present perfectfor and since

103; 106

Word familiesMarket:compoundnouns

Work

Marketing make and do

Transport Future timeexprressions

Work

Catching up

91

Opinions

99

Discussing ideas

117

Making arrangements

125

Interviews

107

Win backmarket share

92

Moving forwork

100

Expanding thebusiness

118

Visitors

126

A goodemployee

108

will for decisionswill forpredictions129; 132

Numbers andsymbols

Talking about trends

133

Investing inthe future

134

Unit 12Careers

101

Unit 11Location

93

Unit 10Competitors

85

Review 4109

Review 5135

Unit 15Trends

127

Unit 14Travel

119

Unit 13Ideas

111

Pairwork137

Glossary150

Glossary test156

Grammar158

Audioscripts163

Language check: Modals; Infinitive +/– to; Present continuous for future; will for decisions and predictionsVocabulary check; Career skills: Discussing ideas; Making arrangements; Talking about trends

Trends

The phone of the futureCan you imagine what phones will look like in fifteenyears’ time? In some countries, people can already usetheir mobile phone as a credit card to buy things inshops. But in the future, mobiles could also be used ashouse keys, passports or video recorders. And they will besmaller – some companies are planning to make phonesbuilt into glasses. But one expert thinks that in thefuture we will use our thoughts to communicate witheach other and we won’t need phones at all! Page 131.

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Unit 6Money

The business of givingPAGE 51

Countable and uncountable nouns;some, any, how much, how manyPAGE 53

Career skills: Ordering goodsPAGE 55

Dilemma: A new supplierPAGE 56

www.economist.comwww.longman-elt.com

KeynotesDifferent countries have different currencies and the exchange rate usuallychanges every day. This can change the cost of living and the price we payfor goods. Price is also important when we choose a supplier. Sometimes itis possible to negotiate a discount on large orders.

Business costs

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50 Unit 6

Reading

Speaking

Preview Match the countries 1–5 with the currency symbols a–e and howto say the currency A–E.1

Currency from We write We say1 Italy a A dollar

2 The UK b ¥ B pound

3 Japan c £ C yen

4 The USA d € D riyal

5 Saudi Arabia e $ E euro

Work with a partner. Make sentences about the currencies.

The currency in Italy is the euro.

What is the currency in your country? Add more currencies to thelist above.3

2

Listen and complete the information.

1 We have workers in our factory.

2 There are dollars to the British pound.

3 Their company manufactures more than products every year.

4 I have Saudi Arabian riyals. How much is that in euros?

5 The world population increases by people every day.

6 Our profits this year are euros.

Work with a partner. Take turns to say some numbers and exchangerates and write down the numbers your partner says. Compare andcheck together and correct any mistakes.

Read the article on the opposite page. Does the writer think thatmoney is the only thing that rich people can use to help the world? 1

855Listening 1

Look at how we say large numbers.

800 eight hundred 80,000 eighty thousand 50,000,000 fifty million

When we use an approximate number, we add -s and of.There are hundreds of currencies / thousands of banks / millions of people in the world.

Look at how we say these numbers.157 a / one hundred and fifty-seven579 five hundred and seventy-nine5,790 five thousand seven hundred and ninety57,901 fifty-seven thousand nine hundred and one5,790,000 five million seven hundred and ninety thousand

When we talk about exchange rates, we can say the decimal point (.).$1.34 There are one point three four US dollars to the euro.¥239.34 There are two hundred and thirty-nine point three four Japanese

yen to the British pound.

Working English

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Unit 6 51

Today, many rich and famouspeople give money to charity.

Technology billionaire Bill Gates recentlygave $31 billion to the Bill and MelindaGates Foundation. Other technologyleaders also give away money. PierreOmidyar, the founder of eBay, and JeffSkoll, eBay’s first CEO, want to use theirbillions to help ‘make the world a betterplace’.2 Why do charities receive so much

money? One reason is that there aremore rich people than in the past. Theworld now has 691 billionaires,compared with 423 in 1996. Rich peoplein many different countries givemillions of euros, riyals, yen and othercurrencies to charity.3 What can the world of charity learnfrom the world of business? MichaelPorter, a management guru at theHarvard Business School, believes that

the rich need to think about how theircharitable foundations spend money. Inthe USA, it is traditional for the rich togive money to hospitals, libraries anduniversities. These are very important,but some people think that this does notalways help the very poor. 4 People with a lot of money oftenhave useful social connections. Theyusually know how to market ideas andhow to interest the media in a subject.So, some people think that the rich cangive more than money. They can also usetheir time, social connections and skillsto help find solutions to some of theworld’s problems, such as poverty andthe environment.

Is money enough?

The business of giving

Charity from the rich

Glossary

charity (n) money or gifts thatpeople give to help peoplerecently (adv) a short time agocharitable foundation (adj + n) anorganisation that uses money tohelp peoplemanagement guru (n) someonewho knows a lot about business poverty (n) not having enoughmoney for food or housingenvironment (n) the world and thepeople, animals and plants that livein it

The Economist

Find numbers in the article to match the following.

1 Bill Gates’ donation

2 number of billionaires now

3 number of billionaires in 1996

Read the article again and answer the questions.

1 What American companies does the article talk about?

2 What currencies does the article mention?

3 What do rich people in the USA often give money to build?

4 What problems can rich people help find solutions to?

3

2

Speaking Think of some ways for the Bill and Melinda Gates Foundationto spend the $31 billion.

It can do research to help the environment.

Who should find solutions to world problems – billionaires orgovernments? Give reasons for your answers.2

1

1

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52 Unit 6

Listening 2

Listening 3

Speaking

Speaking

Listen and complete the prices.

1 A new Orion laptop costs .

2 The share price is .

3 The Dior bag is .

4 Those cars cost about .

5 A seven-day rail pass is .

6 We import the DVDs at and sell them at .

7 The book costs .

8 The prices of our digital cameras start at .

Work with a partner. Take turns to say these prices.

1 $30.25 (cents) 2 £420.88 (pence) 3 2,500 4 ¥730 5 €18.52 (cents)

Write down five prices. Take turns to say your prices to yourpartner and write down the prices your partner says. Compare andcheck together and correct any mistakes.

Listen to three people talking about the cost of living in theircity. Write the names of the cities in the table below (a–c).

Listen again and fill in the prices in the table.2

1

2

1

£1,290

City a b c

Monthly rent for a ¥550,000 4 7one-bed apartment

Dinner for four at a 1 €1,000 8top restaurant

A newspaper ¥130 5 70 pence

A Big Mac hamburger 2 €2.94 9

A cinema ticket 3 6 £8

Bread ¥120 90 cents 10

How much do the items in the table cost in your country? (Ifyour country is in the table, find out prices for a different country.)

Is the cost of living high in your country? Which countries canyou travel to where the cost of living isn’t high?2

1

When we say prices, we do not say the decimal point (.). €13.95 thirteen euros ninety-five cents

thirteen euros ninety-fivethirteen ninety-five

Money can be in notes (a €50 note) or coins (€1 coin).We can pay for things:with cash

by cheque using a credit card

Working English

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Unit 6 53

Language check 2

Language check 1

Practice

hamburger money employee email bread fruitnews apartment water number car beef

Countable and uncountable nounsMatch the words in list A with the words in list B.

A B

1 coin a music

2 fact b paper

3 minute c information

4 document d time

5 song e cash

Which list of words has things you can count (one …, two …)?Which list has things that you can’t count?

Countable nouns have a singular and plural form.

He buys a book. I’d like an apple. Here’s the ticket.

He buys two books. I’d like six apples. Here are four tickets.

Uncountable nouns have only one form.

Can I have some information? I’d like some water.I like the music I heard last night.

We use some instead of a / an before an uncountable noun. We use thewhen the listener knows the person or thing we refer to, or when there isonly one person or thing.

For more information, see pages 159 and 160.

Are the things in the box countable (c) or uncountable (u)?1

2

1

Complete the sentences with a, an or some.

1 We want employee to work on a new project.

2 I have news about the exchange rate.

3 Can you send Gina email with our prices?

4 Do they have problem with their computers?

5 The bank wants information about your account.

some, any, how much, how manyStudy the examples and complete the rules below about questionsand negatives using some, any, much or many.

a Does she have any news? e How many minutes is it

b Would you like some cash? until the presentation starts?

c Do we have any information? f How much time do you have?

d Could I have some coins, please? g They don’t have any documents.

2

1 We use in real questions with countables / uncountables.

2 We use for requests and offers.

3 We use with countables / uncountables in negative sentences.

4 We use how for countables and how for uncountables.

For more information, see page 160.

an

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54 Unit 6

Speaking

Practice Look at the phone conversation between a customer and a salesassistant in a bureau de change. Complete the conversation usingsome, any, much or many.

Customer: Good morning, I’d like to change 1 money. Doyou have 2 Australian dollars?

Sales assistant: Yes, sir. How 3 dollars would you like?

Customer: 1,500. How 4 is the commission?

Sales assistant: 1%. Do you need 5 other currencies, sir?

Customer: Yes. Can I have 6 Mexican pesos, please?

Sales assistant: How 7 ?

Customer: 2,000, please.

Practise the conversation with a partner.

Practise the conversation again. Take turns to be the customer and thesales assistant. Student A turn to page 138, Student B turn to page 143.

Orders When a company sells goods, they send an invoice to the

customer with information about the order. Look at the invoicebelow and complete the information with the words in the box.

1

2

1

Account free Customer discount Total Supplier Quantity

Vocabulary

Look at the invoice again and answer the questions.

1 What is the product code?

2 What is the customer ordering?

3 How many does he want?

4 How much is the discount on the order?

5 Is it necessary to pay for delivery?

6 How much does the customer pay?

2

INVOICE

1 : 2 :Mr S Paxman Wendon ElectronicsPaxman and Sons 78 West Business Park21 Wood Lane CambridgeMilton Keynes CB2 71ZMK 71N

3 number: YH16703B

Product code Product description Price 4

WN506 Colour printer £70 11

Subtotal £770.00

10% 5 on orders over £500 £ 77.00

Delivery is 6 on orders over £500 —————

7 £693.00

Customer

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Unit 6 55

When you buy products, it is sometimes necessary to check price information. It isusually acceptable to check if there are any discounts. Look at these ways ofplacing and taking an order. a I’d like to place an order. e Is there a discount?b How much are they? f Can I have the product code?c Can I have your account number? g We can offer a [12%] discount.d How many would you like?

Ordering goodsCareer skills

Speaking

Listening 4 Listen to a telephone conversation between a supplier and acustomer. What product are they discussing?

Listen again and complete the order form.2

1

Who says the phrases above, the customer or the supplier?Listen again and check.

Work with a partner. Take turns to practise the conversation belowbetween a supplier and a customer. If necessary, check theinformation your partner gives.

3

Customer

Say you want to place an order forsome MP3 players.

Respond: Company name:Green and North. Accountnumber: GN749A.

Respond: Product code: VGY 76T.Ask for price.

Say you want 25.Ask about discount.

Discount OK. Order 25.

SupplierAnswer the phone and givethe name of your company:Ace Supplies.

Ask for the company nameand account number.

Ask for the product code.

Respond: Price: $29.70.Ask how many?

Discount: 5% on orders over 20.

LEWIS & DAVIES Electronic Supplies

Customer account number: 1________________

Product name Price (each) Product code Quantity Discount

Electronic 2________ 3_________ 4_______ 5_______organiser

Order form

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Dilemma: A new supplier

BriefYou are a buying manager at Marquis Music. At the moment, you sellCDs, but now you also want to sell music DVDs in your shops. Youneed to find a company to supply the DVDs.

Task 1Complete the questions with any, how much or how many.1 DVD titles does the company have?

2 discount does the company offer?

3 Do you have other information?

Work with a partner. Take turns to ask and answer questions 1–3 andcomplete the information about the suppliers. Student A turn to page139. Student B turn to page 142.

Task 2Work in small groups. Look at the notes from your buying director,Luc Sabre, and decide which supplier to use.

56 Unit 6

Decision:

Now listen to Tanya Brunetti,a business consultant, sayingwhich company sherecommends. Do you agree?Why? / Why not?

Write it upWrite a memo to the buying director to say whichsupplier you want to use and why.

To: Luc Sabre, Buying Director

The best supplier for the DVDs is …We want to use this company because …

We plan to place orders of C1,500 each month, so we want agood price and also a good discount. Fast delivery isimportant.

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57

Review 2Language checkThe imperativeUse the verbs in brackets to makeimperative sentences.

1 The window is closed. (open)

2 The printer is on. (turn off)

3 It isn’t a good idea to press the button. (notpress)

4 The cupboard is open. (close)

5 It isn’t a good idea to move the PC. (notmove)

6 The lights are off. (turn on)

can

Correct the mistakes in these sentences.

1 Frank can’t to drive a car.

2 Can do you finish the report today?

3 Moira cans get a taxi to the airport.

4 Can I to use your pen, please?

5 We can no go to the meeting.

6 No, I’m sorry, we cann’t.

like and would like

Choose the correct words in italics.

1 I would like / like fish, but I don’t like prawns.

2 Would you like / Do you like a cup of coffee?

3 The CEO would like / likes to see you in hisoffice now.

4 Would you like / Do you like the newrestaurant in Park Street?

5 I’d like / I like chicken and rice, please.

6 I like / I’d like to book a table for six people,please.

Countable and uncountable Complete the conversation with these wordsand phrases.

A 1 time do you spend on theinternet?

B Nine or ten hours 2 week.

A Do you buy 3 products online?

B Yes, I buy 4 things, for example,books and DVDs.

A 5 emails do you send everymorning?

B About ten – I always send 6

email to each member of my team. Then Ireply to all the emails I receive.

ConsolidationChoose the correct words in italics.

how many how much some any an a

1Not / Don’t buy 2an / any office furnitureuntil you see our prices! Our products aregreat and we 3do / can deliver to anycountry in the world. And we don’t have4some / any delivery charges! We have aretail outlet 5in / on most cities. 6Looking /Look at our map to find a store 7near /between you. 8Would / Do you like to see ournew price list? 9Don’t visit / Visit our websitetoday for 10an / some ideas for your office.

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5858

Vocabulary checkFind the odd one out in each group.

1 printer keyboard mouse stapler

2 beef salmon lamb chicken

3 boiled roast drink fried

4 notepad envelope sofa pen

5 cod water tea fruit juice

6 cupboard bookcase supplier desk

7 carrots lemons potatoes onions

8 furniture menu stationery equipment

Use a word from each group above tocomplete these sentences.

1 I use my to type informationinto my computer.

2 is meat from a cow.

3 You cook vegetables in water.

4 Do you want an for your letter?

5 Would you like a hot drink? orcoffee?

6 Our stationery isn’t expensive –he gives us a 15% discount.

7 are orange, not red.

8 I have a sofa and a chair, but I need morefor my new house.

Complete the conversation with thesewords.3

2

1

Career skillsDirectionsChoose the correct option a–c to completethe conversation.

A 1 me. How do I 2 tothe station, please?

B It’s 3 Weston road.

A 4 is Weston road?

B 5 right after the post office. Thentake the first turning 6 the left. Go7 on and the station is oppositethe museum.

A Thanks for your 8 .

1 a Listen b Excuse c Speak

2 a get b go c arrive

3 a from b at c in

4 a Who b What c Where

5 a Turn b Take c Look

6 a at b on c in

7 a right b left c straight

8 a help b talk c helping

Offers, requests and permissionComplete the conversation with these wordsand phrases.

A 1 something to drink?

B Yes, 2 a fruit juice, please.

A 3 give me the bread, please?

B 4 . Here you are. 5

I smoke in here?

A 6 . It’s a non-smoking restaurant.

B No 7 .

Ordering goodsMatch the sentence halves.

1 I’d like to a account number?

2 How much b a discount?

3 Can I have your c place an order.

4 How many d are the printers?

5 Is there e a 10% discount.

6 We can offer f would you like?

I’m afraid not could you canI’d like would you like certainlyproblemdiscount total invoice free

price account code

A Hello. I have a problem with my1 .

B OK. What’s your 2 number?

A It’s GJT 384827.

B And what is the problem?

A The 3 of the product is wrong.

B Oh. What is the product 4 in thecatalogue?

A It’s 3492J.

B OK, the price is £70.

A Yes, but there is a 10 per cent 5 .

B Oh, yes, sorry. So the correct 6 is£63.

A Yes, but can I check – is it necessary to payfor delivery?

B No, delivery is 7 .

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