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Elements of Design Claudia Jacques de Moraes Cardoso

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Page 1: Elements of Design - CLAUDIA JACQUES · § Elements of Design § Line § Shape & Space § Texture § Value § Color § (Type) § Principles of Organization § Balance ... While this

ElementsofDesignClaudiaJacquesdeMoraesCardoso

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StructureofArtin2DDesign§  ComponentsofArt-AnalyzedbytheDegreeofRepresentation

§  SubjectMatter§  Content§  Context§  Form

§  ElementsofDesign§  Line§  Shape&Space§  Texture§  Value§  Color§  (Type)

§  PrinciplesofOrganization

§  Balance§  Emphasis&FocalPoint§  Rhythm§  Scale&Proportion§  Unity

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WhyArt?§  Aesthetics§  Communication§  Self-Expression§  Language§  Skills

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ComponentsofArt

SubjectMatter

§  TheWhat§  Person§  Thing

Content§  TheWhy§  Message:

§  Emotional§  Intellectual

§  Background§  Artist§  Culture

Context§  TheHow§  Design

§  Elements§  Principles

Form

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StructureofArtin2DDesign§  ComponentsofArt-AnalyzedbytheDegreeofRepresentation

§  SubjectMatter§  Content§  Form

§  ElementsofDesign§  Line§  Shape&Space§  Texture§  Value§  Color§  (Type)

§  PrinciplesofOrganization

§  Balance§  Emphasis&FocalPoint§  Rhythm§  Scale&Proportion§  Unity

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Form

§  TheHow§  Whatwestudyinthiscourse§  Design

§  ElementsofDesign§ PrinciplesofOrganization

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ElementsofDesign § Space

§ Line§ Shape§ Texture§ Value§ Color§ (Type)

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Space§  2D=height,width&illusion

ofdepth.§  Areabetweenandaround

lines,shapes,textures,colorsandtype.

§  Negativespace.

ElementsofDesign

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•  Space is a fundamental element in two dimensional work of art.

•  Refers to height and width, distances or areas around, between, and within components of a piece.

•  Painters imply space, photographers capture space, sculptors rely on space and form, and architects build space.

•  Space can be positive or negative, open or closed, shallow or deep, and two-dimensional (or three-dimensional). Sometimes space isn't explicitly presented within a piece, but the illusion of it is.

•  In photography space can also be thought of as the Pictorial space.

Space

https://www.thoughtco.com/definition-of-space-in-art-182464

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Space

ClaudiaJacques

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In a landscape, a tree may be large because it is in the foreground while the mountains in the distance are quite small. Though we know in reality that the tree cannot be larger than the mountain, this use of size gives the scene perspective and develops the impression of space. Likewise, an artist may choose to move the horizon line lower in the picture. The negative space created by the increased amount of sky can add to the perspective and allow the viewer to feel as if they can walk right into the scene. By the very nature of the camera capturing what is in front of it with one eye, mono-vision, the Pictorial space can also be thought of as having Linear Perspective.

Space

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•  Creatingperspectiveinartreliesonthejudicioususeofspace.Inalinearperspectivedrawing,forinstance,artistscreatetheillusionofspacetoimplythatthesceneisthree-dimensional.Theydothisbyensuringthatsomelinesstretchtothevanishingpoint.

•  Onaveryfundamentallevel,howourbrainunderstandsorinterpretsaphotographisbasedonhowthePerspectiveisusedwithinthePictorialspace.

•  InLinearPerspectiveorOne-pointPerspective,allhorizontallinesconvergeatavanishingpoint.Theperspectiveandthevanishingpointareveryusefulvisualelementsindirectingtheviewerseyetothesubject.

Space

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LewisHine

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•  InLewisHine,perspectivewithinthespaceandtheuseofforeground,middlegroundandbackgroundworktogethertodrawoureyebacktothefigureinthemiddleground.

•  Alsonoticethewonderfulsenseoflightcominginfromthewindows.

•  Thisimagealsousestheprincipleofdesignunitythroughrepetitiontodrawyoureyebackintothephoto.

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RobertAdams

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RobertAdamsphotographhasalmostnoperspectiveorfocalpoint,oureyeisnotallowedtoenterthepictureplane.Weareforcetoconfrontthiswallofsoftcushybreadloaves.ButsimilartotheHinesimage,useofrepetitionhelpsmoveoureyearoundthephoto.

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InthisphotographbyWilliamEgglestontensioniscreatedbetweentheformallycenteredqualityofthewoman’sportraitwiththeone-pointperspectivepullingoureyebacktotheleftandtothehorizonline.Noticehowthephotographerhasthewoman’seyesplacedexactlyatthehorizonline.

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PointThemostbasicelement.

LineAmarkmadebyamovingpoint.Visualcharacteristics:

§  Measure§  Weight§  Type§  Direction§  Orientation§  DegreesofContinuity§  Character

ElementsofDesign

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Line

•  Alineisamarklongerthanitiswideandisseenbecauseitdiffersinvalue,color,ortexturefromitsbackground.

•  Verticallinescangiveusthefeelingofalertness,dignity,evenrigidity.Potentialtobestaticordynamic

•  Horizontallinesarestaticandcanmakeusfeelrestful;afeelingofreposeorquietude.

•  Diagonallineshavethepotentialformovementandaredynamic.

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WilliamEggleston

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InWilliamEgglestonthelinescreatedbythetelephonecordsmovesyoureyearoundtheimage.Imaginehowstatictheimagewouldbewithoutthelinethere.Alongwithcoloritbecomethemaincompositionalelement.

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RalphEugeneMeatyard

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ThisisaveryinterestingcompositionbyRalphEugeneMeatyard.Thefenceintheforegroundpreventsusfromenteringthephotograph.Butoureyeisdrawnintotheimagebytheuseofperspective.Oureyefollowstheroadandfencepostsbacktothecenterofthephoto.Becausewearedealingwithatwo-dimensionalplaneandbecauseofthehighcontrastofthelittlegridofwire,oureyeispulledbacktotheforeground.

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AlvinLangdonCoburn

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WhilethisphotographbyAlvinLangdonCoburnhassomeperspectivethemainelementatworkinthisshotaretheverticallinesofthesmokestacks.

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ShapeAnareaoftexture,valueorcolordefinedbyaclearboundary.Visualcharacteristics:

§ Geometric:rectangle,circle,square,etc.§ Organic:irregularshapes,shapesfoundinnature.

ElementsofDesign

KazimirMalevGeorgiaO’Keefe

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Shapes

•  Natural,organicorbiomorphicareshapesfoundinnature.

•  Geometricshapesarecreatedbymathematicalequations.

•  Abstractshapesare“abstractedor“pulledfrom”theoriginalshape.Aclose-upordetailphotographofsomethingcouldbe

consideredabstract.

•  Positive/Negativeshapes,whenyouplaceatleasttwoshapestogetherinspace,athird“negative”spaceiscreatedinthe

spacebetweenthetwopositiveshapes.

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ThiswonderfulgrayscalephotographbyTinaModottihasarecurrenceofthesameorsimilarorganicshapethroughouttheimage.ThisrecurrenceorrepetitionofashapealsocreatesaRhythmasyoureyemovesaboutthepicture.

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DianeArbus

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OntheotherhandthisphotographbyDianeArbusmakesuseofdistinctlydifferentshapestomoveoureyearoundtheimage.ThisisalsooneofthePrinciplesofDesigncalledEmphasis.Inthisphotographemphasisiscreatedbythecontrastofthedesignelement,Shapes.

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ManuelAlvarezBravousesthreedistinctshapes.Noticehowtheydonotoverlap.

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ReviewSpace,Line,Shapes

•  Spaceistheheightandwidthoftheframeofthephotograph.Spacecanalsobethoughtofastheone-pointperspectivecreatedbythelensofthecamera.

•  Lineisamarklongerthanitiswideandisseenbecauseitdiffersinvalue,color,ortexturefromitsbackground.Linescancreatedifferentemotionalfeelingdependingonthedirectiontheygo.

•  Shapeisanimageinspace.Ashapecanbeorganic,geometric,abstract,nonobjectiveorpositive/negative.