elements of great event photography
TRANSCRIPT
ELEMENTS OF GREAT EVENT PHOTOGRAPY
Havinggreatshotsfromyoureventhaveagreatshelflife,theycanbeusedtopromotefutureevents,usedinmarketingmaterials,andcanbeusedtoextendyourreachinsocialmedia.Herearesomepointerstohelpyougettheresultsyouarelookingfororalternatelybeusedasabaselineforselectinganexcellenteventphotographer.
Circulateswiftlyanddocumentwithconfidence–typicallyparticipantswon’tlookatyoustrangelybecauseeventphotographyisexpected.Don’tbeshyaboutgettingintherebutdosoquickly.Don’tovershoot–Noonelikesacameraorphoneintheirfaceseveryminute.Beselectiveinwhenyoubringyourcameraout.Don’tundershoot–Taking3photosofa6-houreventisn’tgoingtodomuchforyou.Definitelytakeenoughtohavesometochoosefrom.Minimum10-20photosanhouranddefinitelymoreifthereistime.Whenitcomestogroupshots,absolutelytakeatleast4.Takingmultiplephotosisaquickprocessanditwilleliminatethe“whatabummer”feelingofbeingthrilledatafantasticgroupshotbutthendiscoveringonegroupmemberisblinkingorlookinga
Takecandidphotos–Capturingparticipantsandbrandambassadorsinteractingwithoutdisruptingthescenemakesforamore“real”lookattheevent.Youwanttofocusonshowingasmuchoftheactionaspossible.Takeposedphotos–Lotsofpeopleenjoyhavingtheirphototakenandarewillingtooblige.Showyoursubject/shavingfun.Takeindividualandgroupshots.FriendgroupstendtohamitupandthismakesforGREATeventpictures.Askyoursubjectstosmile!Useprops–Theeventsiteisloadedwiththem!Premiums,gamingtools,photostationsandanyotheractivitiesonthefootprintadduptogettingtheconsumerinthemixwithwhateveritistheclientispromoting.Encourageparticipantstousetheseelementswhenposingforthephoto.Signageandeventsiteelements–Througheventphotographyyouwanttomakesuretoidentifythespecificeventitself.Thismeansbeingsuretoincludeeventelementslikeproductandsignageinasmanyofthephotosasyoucan.Thedetails–photographtheoveralleventsitebutalsobesuretocomeincloseandcapturesomeofthefinedetails,suchasfood,decoration,behindthescenesimages.
Getcreative–photographfromvaryingangles,fromuphigh,loworanythingotherthanthestandardeye-levelviewpointmakesforamoredynamicimage.
Staffasmodels:Useoutgoingbrandambassadorstogetthepartygoing.Grabbingthemostactiveandfunstaffmemberstogetparticipantsengagedanddocumentingitmakesforexcellenteventvisualimagery.
UseONLYthebest–clientswanttoseeeventphotographyoverquantitysobesuretosendahandfulofGREATimageryversusatonofso-soresults.WhatyouleaveoutisasequallyifnotmoresoimportantthanwhatyouleaveinPeoplemaketheevent–Ifyouareonsitebutonlyhaveafewminutestosparephotographing,focusonthepeopleandtheireventexperience.Nomatterthebrandorpromotion,thewholepointofanexperientialeventistheEXPERIENCEapersonishavingwithabrand.Rememberingthisonthechaosofeventdaywillmakeitsimpletopinpointthemostvaluablephotostobetaken.Beingawareofdocumentingeventsforyourclientisakeycomponentinsecuringfutureworkwiththeclientsyouwanttopartnerwithortouseasmarketing
materialforafuturefundraisingevent.Throughfollowingtheabovetipswillhelpyoureventphotoswillstandout!EventPhotographyisaspecialtythatbringstogetherelementsofmanydifferentstylesofphotographyandcanbedevelopedwithtimeandexperience.Thehardestpartofshootingeventsisgettingtoknowhowtogetshotsinsuboptimalconditions,inparticularlighting,howtomoveunobtrusivelythroughthevenueandnotdistractingfromtheeventitself.Youhavetheoptiontohavesomeoneyoufeelconfidentwithfromyourorganizationshoottheeventoryoucanopttogetthehelpyouneedfromaprofessionaleventphotographerwhowillensureyougettheshotsyouwantwiththequalityyouneedandshouldexpect.Ifyouarethinkingaboutyournexteventandgettingsomeoneinyouorganizationtoshootitbutdon’thaveconfidencethatyouaregoingtogetthequalityyouwantyoucanalwaysgivemeacall,Iwillbehappytohelpyou.ThewayIworkisfirsttohaveameetingwithyoutogetanappreciationofwhatyouarelookingfor,togetinformationonthevenueinordertoputtogetheracomprehensiveproposaladdressingyourequirements.OnthedayoftheshootIliketoarriveearlytogetsomeshotsoftheset-upoftheevent,Iworktheeventfromeveryangle,gettingcandidandposedshotsoftheguests,thedecor,foodsignsprizesandentertainment.IftherearespeakersIspendthetimetogetmultipleimagesofthemspeakingand/ormakingawards.Itakealltheimagesbacktomyeditingstudioanddoafirstcullandminoreditsoftheshotskeepingonlythebest.Mygoalistoprovideyoutheimagesasquicklyaspossibleaftertheevent.Allsoyoucanresteasyknowingthatyoureventwillbeproperlycoveredandyougetsomerealqualityimagesthatyoucanuseformultiplepurposesinthefuture.