elements of success 201
TRANSCRIPT
Elements for Using Each Application Successful
Social Media 201:The Nuts and Bolts of Social Media
Successful Elements
• Twitter– Multiple Accounts– Combination of Strategies
• Blogging– Self Hosting
• Facebook– Apps, Pages, Groups
Twitter: Follow Everyone
• Follow Game– Bigger list– Need Tweetdeck, etc.
• Can DM Everyone• Examples– @johnhaydon– @givezooks
Twitter: Only RSS
• Replaces RSS Reader Functionality
• Hands-off strategy– No action, minimal
maintenance– Use Twitterfeed
• Examples– @kanter
Twitter: Follow Interests
• Needs no additional applications
• More Reliable Followership
• Organic Growth thru conversation
• Examples– @infosmallchange– @jolkona
Twitter Applications
• Tweetdeck – Seesmic
• Co-Tweet• Twitterfeed • Lots of Other
Applications– Caution on Automated
Following
Blogging: Creating a Feed
• Subscriber Retention• Setting it up– Use your current RSS– Include an email option
• Allows you to see your email subscribers
• Track those using your feed
Blogging: Subscription Boxes
• Easy to see– Large, Top of the Page
• Include an email option– Feedburner.com– 1 click
• Visible on all pages
Blogging: Widgets & Plug-ins
• Customizable• Suggested Widgets– Set-up– Comments, Archives,
Categories
• Plug-ins– Set-up– Share This, Tweetmeme,
Stats (Google Analytics)
Blogging: Length and Duration
• 5 posts on homepage– Nobody likes scrolling– Advise against summary
posts
• 300 words or less– No less that 100
• One idea at a time
Facebook Pages
• Number of Fans to create critical mass
• Events, Photo’s tabs– Causes Application
• Send updates to your fans
• Don’t be afraid of status updates– Connect to Twitter?
Facebook Groups
• Predates Pages– Phasing out
• Auto send events to your list
• Privacy• Can’t Post Pictures
Causes & Other Applications
• Causes– Thank– Auto Promote
• America’s Giving Challenge
• Other Applications– Custom Programming– Lil’ Green Patch