Elements of Design

Elements including :

They also equate to power and strength. Tall BuildingPillarsColumns

Black - authorityWhite – innocence and purityRed – passion, anger, and appetiteGreen – wealth, nature, relaxingBlue – peace, royalPurple – luxury, wealth, sophistication

Principles of Design

Balance

Scale

Rhythm

Emphasis

Contrast

Unity

Balance SYMMETRICAL BALANCE Formal Balance Mirror Image Easy to appreciate and create

Asymmetrical Balance Informal Balance Visual weights are equal Elements differ on each side of the axis

RADIAL BALANCE

All parts are balanced and repeated around a center point.

SCALE AND PROPORTION Both are closely related. Relate to size and shape of things. Proportion refers to the relationship of one

part to another or to the whole. Scale deals with the absolute size, character and visual

weight of an object or space compared to other objects in the same space.

RHYTHMThe design principle of rhythm is

based on the repetition of elements in space and time.

Focus/Emphasis• Emphasis in design is used to create

focal point in design.

Contrast Putting two elements in opposition to one

another.

Unity& Harmony•Unity is achieved when all the different elements is a design work together to create a unified whole.

Thank you