elena iancu. … describe future targets and the means to achieve them … describe future targets...
TRANSCRIPT
Roadmapping for global platform
products
Elena Iancu
Roadmaps
… describe future targets and the means to achieve them
… facilitate collaboration, communication and execution of plans
First used by Motorola, late 1970s
Product line platform roadmaps: Underlying architecture Multiple market segments =>
multiple models, versions, release
Market driven vs. Technology driven
The method
Four topics linked by customer needs, product drivers and anticipated architectural elements
Template developed by The Albright Society Group, LLC
The PDD
Main deliverables:Competitive strategyProduct roadmapTechnology roadmapStrategic summary
The PDDProduct roadmap definition
The PDDTechnology roadmap definition
ExampleConsider a social learning tool
Desktop applicationInterface between a user and a global
repository
Why roadmapping?Different targets depending on areasScalability & flexibility through a good
technology planning
Market drivenSuccess depends on customer reaction
Steps 1. Analyze competitive landscape and determine customer needs
2. Derive associated product features, prioritize
3. Choose technology
4. Assess risks and develop the platform roadmap
LiteratureProduct line roadmapping description and
guidelinesHow to use roadmapping for global platform
products? (Albright, 2002)Roadmapping in the corporation (Albright, 2002)An architectural framework for roadmapping:
Towards visual strategy (Phaal & Muller, 2008)
Case-studiesValue Driven Technology Road Mapping (VTRM)
process integrating decision making and marketing tools: Case of Internet security technologies. (Fenwick, Dalm & Gerdsri, 2009)
Thank you for your time !