1nicho.com contact@nicho.com

The ChallengeDeorro, a Los Angeles-based electronic dance music DJ, wanted to launch his

inaugural website while performing at The Coachella Valley Music and Arts Festival.

The chart-topping artist planned on using Coachella’s live stream to drive traffic to his

new website. Unfortunately, the festival prohibited performers from embedding the

stream directly onto other websites. How could Deorro convert fan engagement and

enthusiasm at the live event into traffic to his new website?

Deorro + Nicho

nicho.com contact@nicho.com

FACEBOOK

950kTWITTER

172kINSTAGRAM

169k

The OpportunityDeorro cultivates an extremely active social media following, and

he regularly engages with his follower communities. At the time of

launch, he had over 950K Facebook fans, 169K Instagram followers,

405K Soundcloud followers, and 172K Twitter followers.

He is most active on Twitter, where he not only posts his Tweets but

also chats with his followers and retweets their posts—especially

those which show them having a great time at his shows. Malik

Adunni co-founder of Gold Credentials a company that focuses on

bringing artists and brands together for engagement, introduced

Deorro to Nicho’s visual marketing platform.

3nicho.com contact@nicho.com

The SolutionDeorro’s site had not been updated or used for several months, and the team utilized

the exposure of Coachella’s audience to create buzz around the launch using Nicho.

Just one hour before his first set at Coachella, Deorro announced the launch of the

new site through Twitter.

The Nicho Wall was the centerpiece of Deorro’s new site. There, he was able to

aggregate thousands of fan videos, photos, and status updates tagged with #Deorro

or #PandaFunk on social media. Once the user-generated content was approved,

it was displayed on the customizable, responsive media wall. Deorro and his team

styled his Nicho Wall to create a seamless, branded experience that captured his

Coachella sets and gave website visitors a chance to experience the music in more

perspectives and mediums than viewing live stream feed would have provided.

Nicho allowed Deorro to activate his fans and turn the

event-based buzz and social engagement into unique

content for his website.

nicho.com contact@nicho.com

Using Nicho’s customize panal, the Deorro team was able to

quickly apply add a logo, color palette and layout to create a

dynamic wall that reflects the brand.

Deorro headlined Saturday of both weekends at Coachella. During, between, and after

his sets, Team Deorro was able to curate fan content to his Nicho Wall from his tablet

and smartphone the second someone posted it to Instagram, Vine, Twitter, Tumblr, or

YouTube. Nicho analytics helped identify the most popular fan posts so he could share

them on his social channels to further drive engagement and traffic. Nicho’s Media Wall

provided Deorro’s followers with an experience that extended beyond his performances

and live stream.

5nicho.com contact@nicho.com

The ResultsDeorro was able to drive his existing social media fan base to

his new site through social media marketing, in this case via

a single and simple tweet. Once on the new site, fans not only

accessed the link to his Coachella live streamed shows, but

were also able to view, like, share, and comment on the user-

generated content being posted to the Nicho Wall.

400%

4 min

INCREASEIN UNIQUE VISITORS

Between the second Coachella performance, Deorro’s site

received 400% increase in unique visitors. Nicho’s easy-to-

manage visual marketing platform proved to be a powerful

tool for amplifying live events by integrating social media.

During the live streams and the time between his weekend

performances, visits to the site were consistent and averaged

more than four minutes. Deorro also saw growth in the number

of fans and followers on his social media channels. The Nicho

Media Wall evolved into a space for Deorro to collect the

playlists, clips and videos fans, including top international

DJ David Guetta, had posted. Content like this could be

downloaded and re-appropriated to drive ecommerce with

links that allow ticket and merchandise purchases.

AVERAGE TIME ON SITE