Expanding Your Networks

How? - Get Embedded Embeddedness refers to the

degree to which ties are reinforced through indirect paths within a social network.

2

The more embedded a tie is, the stronger it is.

In other words, the more indirect paths you make to another person, the stronger the relationship will be.

Some theory first…..

Mark Granovetter developed the concept of the strength of weak tiesstrength of weak ties to explain that relatively weak ties can actually be quite valuable because they are more

likely to provide new opportunities than a strongly embedded tie.

Six Degrees of Separationhttp://www.npr.org/player/v2/mediaPlayer.html?

action=1&t=1&islist=false&id=18417083&m=18417060

http://www.youtube.com/watch?v=ppLFce5uZ3I

Social Capital Strength of Weak Ties

Social capital is a sociological concept which refers to the value of social relations and the role of cooperation and confidence to achieve positive outcomes. The term refers to the value one can get from their

social ties.

Weak ties may produce the most opportunity!

Structural Holes on the Net

diminishing the power of the

middle manA Personal Account

Social Media and EmploymentDigital Communications Can Get You A Job!

Research is showing that the majority of recruiters are using social media to source candidates.

~The Conversation ~ blogging, commenting or contributing - the currency of social networking.

http://www.youtube.com/watch?v=XvxtC60V6kc

http://gyazo.com/

2c424695e2426f9761b7fc9965cca1a9

http://www.youtube.com/watch?v=y1Y02_oZP8U

http://www.youtube.com/watch?

v=xrVUog9yAj0

Practice with a Partner

Let me introduce myself….