elia - family day

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N BBDO transforms Antwerps Waagnatie in a true paradise for young and old.N BBDO and Proximity BBDO developed an image campaign to change the perception of electricity transmission system operator Elia, which highlighted Elia and its activities. Launch: the beginning of September 2008.

TRANSCRIPT

Page 1: Elia - Family Day

EliaFamily day

Page 2: Elia - Family Day

Adapt the concept of the image campaign to a family day for all Elia

employees. Goal: create awareness for the campaign with the personnel

Briefing

Page 3: Elia - Family Day

Central idea

More than 900 Elia employees

and their family were invited to

join the Elia family day

The Waagnatie was divided into

four zones where various four zones where various

attractions could be enjoyed and

competitions were held

Page 4: Elia - Family Day

Central idea

The first area was transformed into a

fun fair. The second area was

transformed in an indoor pirate village.

The third area held a Wii gaming

corner. The fourth zone held inflatable

castles and other toys.

Everyone could take part in four

organized competitions

The wonderful day ended with a

performance by Les Truttes and a

standing buffet

Page 5: Elia - Family Day

ResultsHappy client

900 satisfied employees and guests