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ELIMINATING SOCIAL EXCLUSION OF THE THIRD GENDER

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SOCIAL EXCLUSION & THEMECONOMICExploitationEmployabilityCULTURALLife with Dignity

POLITICALFreedom of ExpressionRightsSOCIALEducation & EmpowermentDiscriminationViolencePrivacyA PERSON IS NOT A PERSON WITHOUT OTHER PEOPLEPERCEPTION & AHEAD SOCIAL EXCLUSION & THEM MOTIVES TGS IDEA & IMPLEMENTATION CAMPAIGN POSTER

MOTIVESINCREASED EMPLOYMENT OPPORTUNITIESELIMINATED CONSTRAINED ACCESS TO COMMODITIESWIPED OUT SUBORDINATIONDEVELOPED BEHAVIOREXPOSURE OF CULTURAL PRACTICESIMPROVED LIFESTYLEPROPER CITIZEN RIGHTSNO RESTRICTED ACCESS TO ORGANIZATIONINVOLVEMENT IN NATION WIDE DECISION MAKINGPERCEPTION & AHEAD SOCIAL EXCLUSION & THEM MOTIVES TGS IDEA & IMPLEMENTATION CAMPAIGN POSTER

WHO & WHY?

MOLDING THE IMMEDIATE PROSPECTCOMPLETING THE MOTIONPERCEPTION & AHEAD SOCIAL EXCLUSION & THEM MOTIVES TGS IDEA & IMPLEMENTATION CAMPAIGN POSTER

IDEA & IMPLEMENTATIONIMPLEMENTATION OF THE FACT THAT THEY ARE HUMAN AND ONE OF US THROUGH MODELING METHODS OF SOCIAL INTEGRATION, CREATING OPEN OPPORTUNITIES, DEPICTING FACTS, AND INCREASING EXPOSURE.

ELIMINATING SOCIAL EXCLUSION OF THE THIRD GENDER

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byPERCEPTION & AHEAD SOCIAL EXCLUSION & THEM MOTIVES TGS IDEA & IMPLEMENTATION CAMPAIGN POSTER

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FOCUS POINTSEDUCATIONAL INSTITUTIONSPRIVATE ORGANIZATIONSGOVERNMENT OFFICESHOSPITALSLOCAL MARKETSRESIDENTIAL AREASCAMPAIGN STRATEGY AND MATERIAL FOCUS POINTS DOCUMENTARIES TALKSHOW TELEFILM EVENTS =>VICTIM ADDITIONALS SOCIAL MEDIA

DOCUMENTARY - 1 ?DEPICTING THE USUAL LIFE OF THE VICTIMS FROM BIRTHREPLICATES THE STATUS QUOTARGETS THE EMOTION OF THE VIEWERSLEAVES THE VIEWERS WITH QUESTIONS . , CAMPAIGN STRATEGY AND MATERIAL FOCUS POINTS DOCUMENTARIES TALKSHOW TELEFILM EVENTS =>VICTIM ADDITIONALS SOCIAL MEDIA

DOCUMENTARY - 2 DEPICTING THE SCENARIO AFTER THE CAMPAIGNDOCUMENTS THEIR INTERACTION WITH THE PEOPLE OR STUDENTSANSWERS THE QUESTIONS GENERATED IN ?TARGETS THE STEREOTYPES AND DEPICTS THAT DIFFERENCE DOESNT MATTER . , CAMPAIGN STRATEGY AND MATERIAL FOCUS POINTS DOCUMENTARIES TALKSHOW TELEFILM EVENTS =>VICTIM ADDITIONALS SOCIAL MEDIA

TALKSHOWPLATFORM FOR THE VICTIMS TO SHARE THEIR VIEWS ON CURRENT ISSUES / . INCLUDES THE INTERACTION FROM VIEWERS VIA TELE COMMUNICATIONCAMPAIGN STRATEGY AND MATERIAL FOCUS POINTS DOCUMENTARIES TALKSHOW TELEFILM EVENTS =>VICTIM ADDITIONALS SOCIAL MEDIA

SHORT TELEFILMS

PORTRAYAL OF THEIR LIFESTYLE4 DIFFERENT APPEALING STORIES AS SEQUELSCHANNEL I ON THE 4TH DAY OF EVERY EIDCAMPAIGN STRATEGY AND MATERIAL FOCUS POINTS DOCUMENTARIES TALKSHOW TELEFILM EVENTS =>VICTIM ADDITIONALS SOCIAL MEDIA

EVENTSPROMOTING THE REAL WORLD INTERACTION FREQUENCY:TO BE HOSTED ONCE A YEAR AND THUS TWICE IN THIS CAMPAIGNPARTICIPIANTS WILL BE GROUPED WITH THE TRAINED VICTIMS IN ROUNDSACTIVITIES WILL INCLUDE MAKING HANDICRAFTS, POTTERY, DECORATIONS, AND SUCH.CAMPAIGN STRATEGY AND MATERIAL FOCUS POINTS DOCUMENTARIES TALKSHOW TELEFILM EVENTS =>VICTIM ADDITIONALS SOCIAL MEDIA

TRAINING WORKSHOPSTRAINING WORKSHOPS FOR VICTIMSCOVERING HANDICRAFTS, TECHNOLOGY, POTTERY, DECORATING, ETC.SKILL DEVELOPMENTTRAINING AND WORKSHOP ON STRESS RESPONSECOMMUNICATION DEVELOPMENTCAMPAIGN STRATEGY AND MATERIAL FOCUS POINTS DOCUMENTARIES TALKSHOW TELEFILM EVENTS =>VICTIM ADDITIONALS SOCIAL MEDIA

ADDITIONAL AWARENESS

CAMPAIGN STRATEGY AND MATERIAL FOCUS POINTS DOCUMENTARIES TALKSHOW TELEFILM EVENTS =>VICTIM ADDITIONALS SOCIAL MEDIA

SOCIAL MEDIAINSTASHARE

EXCLUSIVE VIDEOSSHARING #TheyAreUsEVENT UPDATESCAMPAIGN PAGE SHARING STORIESADVERTISEMENTS#TheyAreUs

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CAMPAIGN STRATEGY AND MATERIAL FOCUS POINTS DOCUMENTARIES TALKSHOW TELEFILM EVENTS =>VICTIM ADDITIONALS SOCIAL MEDIA

CAMPAIGN AMBASSADORSCAMPAIGN AMBASSADORS

20152017

TodayNov2016MayAugNov2017MayAugNovLaunching, Transgender Remembrance Day11/20/2015

? Release Day4/14/2016

Hosting - 8/7/2016

Release Day11/20/2016

Hosting - 8/6/2017

Ending11/19/2017

6 months

11/20/2015 - 5/19/20161st Drive, Training

365 days

5/20/2016 - 5/19/20172nd Drive, Training

74 days

2/1/2016 - 4/14/2016Marketing ?

112 days

8/1/2016 - 11/20/2016Marketing

38 days

7/1/2016 - 8/7/2016Marketing -

37 days

7/1/2017 - 8/6/2017Marketing - TIMELINESTARTPERCEPTION & AHEADTIMELINEPROGRESS MAPEND

CAMPAIGN STRATEGY & MATERIAL

THROUGHOUTLAUNCHINGTRANSGENDER REMEMBERANCE DAYTRAINING DRIVE - 1RELEASING ? START OF A NEW ERAHOSTING-HAPPY FRIENDSHIP DAYNEW FRIENDSCREATING AWARENESSLETTING THEM KNOWCREATED THE PRIMARY BRIDGE

25% FEARFULS ACQUIRED

25% VICTIMS COVEREDSTARTPERCEPTION & AHEADENDCAMPAIGN STRATEGY & MATERIALTIMELINE

PROGRESS MAP

TRAINING DRIVE 2RELEASING

HOSTING-HAPPY FRIENDSHIP DAYNEW FRIENDSTHEY ARE ONE OF USGENDER DOESNT MATTER

99.8% VICTIMS COVERED

85% FEARFULS ACQUIRED

66.7% FANATICS ACQUIREDTHROUGHOUTCOMPLETEING THE BRIDGEGIVING THE FINISHING TOUCHSTARTPERCEPTION & AHEADEND

PROGRESS MAPTIMELINECAMPAIGN STRATEGY & MATERIAL

THE FINISHING TOUCHTHE LAST 6 MONTHS

TRANSGENDER REMEMBERANCE DAY JUST A BAD HISTORY THATS MOURN UPON72% FANATICS COVERED95.6% FEAFULS ACQUIREDCOMPLETELY CHANGED THE FACT THATTHEY ARE DIFFERENTSTARTPERCEPTION & AHEADCAMPAIGN STRATEGY & MATERIALTIMELINEEND

PROGRESS MAP

THANK YOUSTARTPERCEPTION & AHEADPROGRESS MAPEND

CAMPAIGN STRATEGY & MATERIALTIMELINE

REFERENCES1. Anurupa Prakash, May 2012; Are We So Different... Amra Ki Etoi Bhinnohttps://www.youtube.com/watch?v=20A4bt52Hag

2. Anurupa Prakash, May 2014; Will this change? Promo Naseema and motherhttps://www.youtube.com/watch?v=NqowfMpchIk

3. Anurupa Prakash, May 2014; Will this change? Promo Mostafa Baulhttps://www.youtube.com/watch?v=u3r_gFyqgmw

4. DAMIEN GAYLE FOR MAILONLINEandAFP, November 2014; Transgender Bangladeshis hold Dhaka's first-ever pride parade to mark a year since their official recognition as a third gender, DailyMail UKhttp://www.dailymail.co.uk/news/article-2829481/Transgender-Bangladeshis-hold-Dhaka-s-pride-parade-mark-year-official-recognition-gender.html

REFERENCES5. Google Images.

6. J Health Popul Nutr, Aug 2009; Living on the Extreme Margin: Social Exclusion of the Transgender Population(Hijra)in Bangladesh27(4): 441451http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2928103/

7. Staff Correspondent, October 2014; First Hijra day to be observed on Nov 10, NEWAGEhttp://newagebd.net/60618/first-hijra-day-to-be-observed-on-nov-10/#sthash.SkIVIbuR.dpbs