FILIPPA K O U R W A Y T O L O N G - T E R M S U S T A I N A B L E S U C C E S S

5/26/2015

make

”Inspired by my own needs

and of those around me,

I set out to build a brand

that had substance and

truth,

not dependant on the

superficial trends of the

fashion industry.’’

- Filippa Knutsson

THE PLANETARY BOUNDARIES

V I S I O NF A S H I O N W H E R E S U S T A I N A B I L I T Y I S T H E G U I D E T O

G R O W T H

M I S S I O NT H E G L O B A L L E A D I N G B R A N D I N L O N G L A S T I N G &

S U S T A I N A B L E F A S H I O N

LONG LASTING SIMPLICITY

If we want fashion to stayrelevant and aesthetic, inside and out.

We must bepersonal, simpleand long lasting.

Ecosystems are our inspiration.Planetary boundaries are key, not limitation.Sustainability is our guide to growth.

We are dedicated toa carefully curated wardrobebuilt on personal style, and to circular designwith a holistic approach to business.

How we do something is how we do everything. What we do is long lasting.

Conscious design for a better future

• Only sustainable materials (FK class 1-2)

• Only recyclable styles

Sustainable sourcing & manufacture

• Full transparency in our supply chain

• Only sustainable production processes (according to FK definition)

Resource efficient business

• Accurate purchase precision in number of pieces produced

• Minimal footprint through out our business

O U R C O M M I T M E N T S 2 0 3 0

People in our value chain are respected

• Total compliance to Filippa K Code of Conduct based on Filippa K’s values

Long-term sustainable success

• Professional long-term partnerships

• Sustain a profit level of more then 10% EBT

• Sustain a growth in comparable units

O U R C O M M I T M E N T S 2 0 3 0

T H E C U R AT E D W A R D R O B E

A perfect wardrobe that is simple rather than excessive

and is created to last and evolve over time

A selected wardrobe that is maintained and cherished,

that can be updated in new ways

C I R C U L A R D E S I G N

REPAIR

REUSE

RECYCLE

REDUCE

REDUCE – Front Runners• Develop front runners for circular

design

• Gain knowledge in our daily business

• Engage all stakeholders on our

journey

• Develop one product group per year

available in stores for at least two

seasons

REUSEWe offer our products a second life through

our second hand store.

We offer our customers to lease our

products as a complement to owning them.

REPAIRWe offer repair service in order to prolong the

lives of our products and we sell garment care

products to help our customers to care for their

garment.

RECYCLEWe want our products back in order to give them

a longer life span and the possibility to create

new fibres.

FILIPPA K SUSTAINABILITY

L O N G L A S T I N G S I M P L I C I T Y

Filippa K Lease Filippa K Collect Filippa K Care Second HandFront runners Live Lab

SLCA – together with the Natural Step

FRONT RUNNER CRITERIA

- Minimal waste

- Recyclable

- Sustainable materials

- Minimal use of resources

- Less chemicals

- Minimal emissions

- Transparent supply chain

- Respect for people

- Respect for animal welfare

- Long-lasting in design and quality

- Perfect fit and comfort

- Financially sound

OUR METHOD

“It was of importance to make styles that

challenged us not only on a fibre level but also in

the selection of buttons, lining, interlining, thread

as well as cutting processes, waste minimization

and disassembly. Working close in a team where

being part of every function and production step

in the company has led to a greater

understanding and respect for the whole chain.

An interaction worth striving for in the future.”

Åsa Stenerhag, Designer

OUR CHOICES

”Decisions taken during the design phase

determine how sustainable things will be in the

entire value chain. And there are many factors to

consider. For example, black may be the least

environmentally friendly colour choice if seen to

the production phase alone. But because people

can combine their favourite black garment with so

many different things it becomes a versatile, long-

lasting item. This makes black the most

sustainable choice seen from the use phase”

Nina Bogstedt, Filippa K

THE RESULT

Avoid waste

– Minimized in production

– Scarves of waste fabric

Be recyclable

– Cooperation with Re:Newcell

Sustainable materials and accessories

– Main fabric: 100% Tencel

– Lining: 100% Tencel

– Thread: 100% Tencel

– Interlining: 100% Organic Cotton

– Buttons: Organic Corozo nut

– Neck label: 50% recycled polyester

– Hangtag: FSC paper, recycled polyester thread

– Polybag: Biodegradable PLA bag

Minimise the use of resources

– No pin on hangtag

– No silky paper

– Water & energy reduction in dyeing process

– Eco-truck for transport

THE RESULT

No use of potentially harmful chemicals

– Better dye stuff and a holistic evaluation of the

impact of the wet processes

Transparent supply chain

– Tracked the suppliers from fibre to ready made

garment

Long-lasting in design and quality

– Survey; Wardrobe favourites

– Carry over product, in store for at least a year.

– Encourage reuse

Perfect fit and comfort

– Tested & adjusted

Contributing margin

– Yes

Care label:

Our clothes are made to last. To let it last even longer,

pass it on to others if you don’t wish to wear it

anymore.

If worn out, we welcome you to return it to our Filippa K

stores for recycling.

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