elite mindset - pillar #1 - chapters 1-2...mental toughness, most coaches and athletes left it to...

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ELITE MINDSET

A STORY ABOUT THE 15 KEYS THAT UNLOCK TRUE MENTAL TOUGHNESS

Pillar #1 & Book #2 in

The 12 Pillars of Peak Performance Book Series

BRIAN CAIN

Brian Cain Peak Performance, LLC

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“Elite mindset is no different than training your physical body. Until Cain came out with Elite Mindset and outlined The 15 Keys that Unlock True Mental Toughness, most coaches and athletes left it to chance or experience to build mental toughness. Now you can do it by simply applying what Cain has outlined for you here. We used the 12 Pillars and 15 Keys at TCU since 2006 and the results have been remarkable.”

Jim Schlossnagle Head Baseball Coach, TCU

2010, 2014, 2015 NCAA College World Series “Brian Cain’s work helps to simplify the complex and takes training an elite mindset and the psychology of success from theory to application and from the cloud to your hands. His book series on the 12 pillars of peak performance is a total game changer when it comes to the mental game and human performance.”

Martin White President/CEO DW Energy Group

“This is a book all coaches and athletes should read.”

Mik Aoki Head Baseball Coach, Notre Dame

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“The mental game is often the least-taught aspect of performance. At Tri-Star Gym we make it one of the most-taught aspects of performance. The mind controls the body and there is nobody better at training the mental game than Brian Cain. We are big believers in the 12 Pillars of Peak Performance.”

Firas Zahabi Head MMA Coach, Tri-Star Gym

“The 15 Keys Cain shares will help you to unlock true mental toughness. If you are a football coach, this will help you build the mindset your players need to succeed on the gridiron and in life.”

Bob Wager Head Football Coach & Athletic Director

Arlington Martin High School “If you are looking to train an unbreakable mind and an unshakable will, this is the book that will show you the path. Brian Cain is the best in the business when it comes to mindset and mental toughness for sales.”

Derrick Hunt Chairman’s Club Member, Sales

Benco Dental

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Brian M. Cain, MS, CMAA Peak Performance Coach Peak Performance Publishing Brian Cain Peak Performance, LLC Elite Mindset A Masters of the Mental Game Series Book ©2016 by Brian M. Cain, MS, CMAA All rights reserved. No part of this manual may be reproduced, stored in a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or by any information retrieval system, or otherwise) without the prior express written consent of the author and Peak Performance Publishing, except for the inclusion of brief quotations in critical articles or a review. Printed in the United States of America Edited by: Mary Lou Schueler ISBN: 978-1535146777

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ELITE MINDSET

A Story About The 15 Keys That Unlock True Mental Toughness

Introduction ............................................ 8 Chapter 1 | The Airport Hotel .................. 10 Chapter 2 | The Phone Call Home ............ 13 Chapter 3 | The Voice .............................. 21 Chapter 4 | Meeting Marcus .................... 25 Chapter 5 | Marcus’ House ...................... 31 Chapter 6 | Rise and Grind ...................... 35 Chapter 7 | Namaste ............................... 39 Chapter 8 | Key #1 3 Blocks in the Foundation of Training an Elite Mindset ......... 45 Chapter 9 | Key #2 Average vs. Elite Mindset ......... 51

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Chapter 10 | Key #3 3 Steps to P.I. .......................... 57 Chapter 11 | Key #4 3 Steps to Master Names ......... 63 Chapter 12 | Key #5 4 Stages of Buy-in .................... 71 Chapter 13 | Key #6 4 Stages of Commitment .......... 75 Chapter 14 | Key #7 The 3 Big Questions ................. 79 Chapter 15 | Key #8 Make Your Bed ......................... 85 Chapter 16 | Key #9 Never Feel Sorry for Yourself ... 91 Chapter 17 | Key #10 Never Show Weakness ............. 97 Chapter 18 | Key #11 Stay Patient in the Face of Adversity ............. 101

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Chapter 19 | Key #12 You Don’t Rise to the Occasion; You Sink to Your Levels of Training and Habits .............. 107 Chapter 20 | Key #13 The Only Easy Day Was Yesterday ......................... 113 Chapter 21 | Key #14 It Pays to be a Winner .............. 117 Chapter 22 | Key#15 Excellence has No Finish Line ... 123 Chapter 23 | The 15 Keys to Unlock True Mental Toughness Review 129 Chapter 24 | The Phone Call .................... 133 About The Author .................................... 136 Additional Resources ............................... 137

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INTRODUCTION After finding out that his flight back home to Dallas from Detroit was not going in the air but back to the terminal, a disappointed, frustrated and stressed-out Matthew Simonds was awkwardly introduced to the passenger sitting next to him, Coach Kenny. What was the worst possible scenario for Matthew Simonds, a canceled flight making it impossible for him to get home to celebrate Thanksgiving and his wife’s birthday with his family, turned out to be a life-changing evening. Matthew Simonds has just sat down next to Coach Kenny, who shared his 12 Pillars of Peak Performance System for Optimal Performance with him inside of a Fuddruckers restaurant in the Detroit Airport. And the two of them have just walked into the Airport Hotel to check in for the evening. Unfortunately, the hotel is all sold out and there are no available rooms anywhere within a 1-hour drive of the airport. As Matthew Simonds receives this bad news from the woman at the

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hotel front desk, he turns around and Coach Kenny is nowhere to be seen. Alone, dejected and not sure what move to make next, Matthew Simonds stands at the front desk of the Airport Hotel with a critical decision to make.

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CHAPTER 1 | THE AIRPORT HOTEL LOBBY

CHAPTER 1

The Airport Hotel Lobby


ELITE MINDSET | #PILLAR1

There I was. Standing at the counter in the Detroit airport just before midnight. Alone. I didn’t know what I was going to do. All I knew was I needed to find a way to get home and start applying the 12 Pillars of Peak Performance before it was too late. “Do you know where the rental car facility is?” I asked the woman at the front desk of the hotel, who moments ago had told me there was no availability at their hotel or within an hour of the airport. Now that Coach Kenny had disappeared, I was going to rent a car and start my drive back to Southlake, TX, all 17+ hours. I also thought it was weird that he would just disappear like that. “Sir, we have called over to the rental car facility as well and they are all sold out. They are working on getting some cars here from Chicago. With tomorrow being Thanksgiving and the big football game and marathon, they have told me that they don’t think they will have any cars here till Saturday at the earliest,” the woman said with empathy in her voice. “I am so sorry. I wish I could be more help to you. This has never happened before. Detroit has never been this busy.” I was exhausted and alone, and I had no idea what I was going to do. There were no rental cars


CHAPTER 1 | THE AIRPORT HOTEL LOBBY

available, no hotel rooms available and the next flight back to Dallas wasn’t till Saturday morning, two days after Thanksgiving and one day after my wife Erin’s birthday. I picked up the phone to call her and deliver more bad news.



CHAPTER 2

The Phone Call Home


CHAPTER 2 | THE PHONE CALL HOME HOME

“Well, that’s just perfect, Matthew Simonds, just perfect,” Erin said through her tears as I explained how I was not going to be making it home till Saturday. “Babe, I tried,” I explained. “The rental car facility is sold out, the hotel is sold out, I was going to drive home and now I have nowhere to go. I don’t even know what to do.” “Matthew, you will figure it out,” Erin said. “The kids liked the video you sent them, but look, in the morning I am going to pack up the kids and we are going to head to my mom’s house in Arizona for the weekend. I took the weekend off from teaching yoga so that we could spend some time together as a family and now you aren’t even going to be here. I am tired of this, Matthew Simonds. Really tired of it.” As the conversation came to a close, I felt a lump in my throat. I was trying to get home and couldn’t. What was I going to do? As I started to walk back into the terminal to see if there was a restaurant open so I could sit down to try and figure it all out, I head a familiar voice calling my name.



“Matthew Simonds, hey, Matthew Simonds…”


Want to know what Matthew Simonds

does next?

Get your copy of Elite Mindset at BrianCain.com/EliteMindset!

elite mindset - pillar #1 - chapters 1-2...mental toughness, most coaches and athletes left it to...

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