TVCLE VU PHUC – NGUYEN PHUONG VY

WHAT IS TVC

TVC PRODUCTION DEVELOPMENT MAPPING

PHASE 1 – PRE PRODUCTION

PHASE 2 – PRODUCTION

PHASE 3 - PUBLISHING

• Television Commercial

• It is a form of advertising in which goods , services, organizations, ideas, etc. are promoted via the medium of television

WHAT IS TVC

The key message of the TVC must be very:

• Simple

• Catch attention of Tas; you just have about 5 seconds to catch attention or they will change the channel

• Brand Association: you are not doing it for fun, it have to deliver your brand message and make Tas remember about you

• Unique: Tas see a hundred TVC a day, what make they remember you

• Single Minded: don’t confuse consumers

KEY PRINCIPLES

TVC PRODUCTION DEVELOPMENT MAPPING

CLIENTADVERTISING

AGENCY

PRODUCTION HOUSE

MEDIA TELEVISION

PHASE 2

PHASE 1

PHASE 3

Pre production:• Internal planning• Brief for advertising agency: Important issues to consider: + Brand background, TAs understanding, competitor analysis + Brand communication + consumer insight + campaign big idea • Pitching (idea & storyboard• Pre production meeting (setting, location, talents, camera angles,

voice…)

Phase 1 – Pre Production

Phase 1 – Pre Production

CLIENT ACCOUNT

CREATIVE DIRECTOR

ART COPYWRITE PRODUCTION TEAM

Phase 2 - Production Process Summary

Beta-cam tapeVHS tape

Phase 3 - Publishing

TV Station

1. Write your shooting script. Consider your budget while writing, so that you can determine what to add or take out of your shooting script.

2. Plan the budget for your TV commercial. This is the most important thing you can do before you begin shooting your commercial. Decide whether you plan to shoot your commercial in a studio or on location, and also consider the costs for hiring a director if you don't plan on shooting your commercial yourself. Finish with the costs for editing your commercial or if you plan to use a celebrity endorsement or not

3. Shoot your TV commercial as quickly as you can. Try to avoid doing a lot of retakes since this makes the cost of your commercial go up.

4. Edit your commercial and add any voice-overs or graphics to finish it. Then after you have finished your commercial, add up all of your invoices to see whether you've come in on budget with your commercial or not.

KEY REMARKS IN TVC PRODUCTION