elle18 women's day celebrations on twitter
DESCRIPTION
To celebrate Women's Day, we decided to get the girls talking on Twitter! And they just couldn't stop tweeting - We trended at No. 1 position in India!TRANSCRIPT
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Women’s Day Activity Report
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CON
TEN
TS
Source: COAI
Objective & Approach
Results & Analysis
Increase in Twitter Followers
TECHSHASTRA
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TECHSHASTRA (I) Pvt. Ltd.Objective & Approach
Objective:
• Celebrate the essence of Womanhood on Elle 18’s Twitter handle
• To leverage Elle 18’s Twitter platform reach out to relevant consumers
Approach:
We played 5 Days 5 Hashtags contest to get the girls talking about how cool it is to be a women!
1.#PerksOfBeingAGirl
2.#IfThereWereNoWomen
3.#OnlyGirlsCan
4.#WhatGirlsReallyMean
5.#MySuperWoman
National Trend No. 1
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TECHSHASTRA (I) Pvt. Ltd.Perks Of Being A Girl
What’s the best thing about being a woman?
We get things done with just a smile! We get seats on a crowded bus!… and lots more!
The hashtag we chose: #PerksOfBeingAGirl
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TECHSHASTRA (I) Pvt. Ltd.How did we make noise about the Twitter Contest?
We asked what are the #PerksOfBeingAGirl
And the girls just couldn’t stop talking about it ;)
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TECHSHASTRA (I) Pvt. Ltd.#PerksOfBeingAGirl - Results
Top Trending hashtag in Mumbai & Delhi
19,350 Twitter accounts reached
143,660 Impressions created
Challenged topics like:#Pujara
#InvsAus#Namo
#PerksOfBeingAGirl trended at No. 1 position in India for over 48 hours
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TECHSHASTRA (I) Pvt. Ltd.If There Were Mo Women!
What would happen if there were no woman in the world?
We asked the women and started the hashtag:
#IfThereWereNoWomen
And the women couldn’t stop tweeting!
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TECHSHASTRA (I) Pvt. Ltd.How did we make noise about the Twitter Contest?
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TECHSHASTRA (I) Pvt. Ltd.#PerksOfBeingAGirl - Results
Top Trending hashtag in Mumbai & Delhi
11,986 Twitter accounts reached
137,270 Impressions created
Challenged topics like:#BreakTheStereotype
#LastsLongerThan
#IfThereWereNoWomen trended at No. 1 position in India for over 24 hours
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TECHSHASTRA (I) Pvt. Ltd.Growth of Twitter Followers
• Started from 382 Followers on 3rd March
• 133 New Followers in 5 Days!
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THANK YOU