elliott breece, elliott breece, from amie st. to songza, the music pivot (a success story)
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PRODUCT DEVELOPMENT INSIGHTS CONFERENCE 9 | 12
Elliott Breece, Songza
From Amie St to Songza: The Music Pivot (A Success Story)
#productnyc
Engineering Habits
How Songza Hacks The Desire Egnine
@Ebreece
co-founder of songza, amie street, ghostbusters 2 fan club.NYC
Our Simple GOAL
Songza improves the things you do every day
Expert Curation + Situational Context
Music Concierge
Thursday Afternoon
Thursday Afternoon
Thursday Afternoon
Saturday Night
Saturday Night
Saturday Night
We get smarter!
Building Songza
Ownership Access
I have Access. Now What?
BuilD, Measure, Learn
Difficult?
What to listen to?
Music Concierge
E A S Y D E E PN O V E L
Understanding Product Habits
Habits: Redbull and Twitter
Nir Eyal: NirAndFar.com
The 4 part Engine
Triggers InvestmentsVariable Rewards
Actions
1 Triggers
External TriggerInternal Trigger
2 Actions
The Instagram Action
3 Variable rewards
4 Investment
Buying music should be Fun
Amie Street Tuesday Rush
Hacking the desire Engine
Traditional Music Trigers‣ I'm bored‣ I'm distracted‣ I'm in need of energy
Engine Breakdown
Distracted Focus Music?
A lifestyle enhancement Service
What Music App?
DUH!
Distracted Focus Music
Songza Predicts you are
distracted
Music Improves Everything‣ Improve your Run‣ Improve your party‣ Improve your love life‣ Improve Your Work Day‣ Improve Your Commute‣ Improve your Parenting
0
7,500
15,000
22,500
30,000
F M A M J J A S
They REally Like Us!
QuestionS?