ellis pratt slides ismmtv may 12-2011
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Slides used byTRANSCRIPT
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Social Media
as a
Sales and Marketing Tool
Ellis Pratt
Cherryleaf
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What we’ll cover
1.About Cherryleaf
2.How I use Facebook,
LinkedIn, Twitter and
YouTube (& in passing,
Amazon)
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About Cherryleaf
Technical Authors (we write
online Help)
Recruitment Agency (we place
Technical Authors)
Training & consultancy (we sell
solutions for creating
documents)
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How I use Facebook,
LinkedIn, Twitter and
YouTube
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Facebook is very social
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Facebook is good for
Targeted adverts
“bar room” selling
Feedback on your Tweets
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Great for Testimonials
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LinkedIn Groups
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LinkedIn is good for
Getting past gatekeepers
Testimonials
Prospecting
Being seen as an expert
Keeping in touch with prospects
Leading groups
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Key word search
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Twitter is good for
Sales leads
Creating an opt-in prospect database
Keeping in touch with prospects
Acquiring and sharing knowledge
Confidential messaging
Updating LinkedIn and Facebook
(It’s only a snapshot of reality)
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Market research
Engaging with
prospects (interview
them)
YouTube is good for
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Summary
Research
Relationships
Reputation
Different platforms suit different styles
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Contact details
Twitter.com/ellispratt
www.cherryleaf.com