ello – the new kid on the block
TRANSCRIPT
Ello – The New Kid on the Block
By – Vibhas Patil
Social Network? What’s that?
Image source: https://www.apsense.com/v50_images/network.jpg
Social Networking
Friends, Family, Like
Minded People
Build Relationships
Online
How Social Networks Make Money
A New
Social
Network
is Born
Organic
Growth
Increase
in
Prospects
of SMA
Users see
more Ads
Growth
in
Revenue
Inorganic
Growth
In a nutshell, that’s how most social
networks work. See what a big component
ads are?
Social Network Ad Revenues - Worldwide
There’s just one
problem with that,
people don’t like
ads!
Consider Facebook…
Behavioral Targeting
+ Others
E.g., Web Browser
History
Ads!!
Ads!!
Geo-Targeting
Here’s how Facebook decides which
ads to show you
How do People Want to Receive Ads/Communication
Source: http://pages.exacttarget.com/resources/sff22-us?ls=Website&lssm=Corporate&lss=SubscribersFansFollowers.AudienceGrowth&camp=701A0000000g0g5IAA
Medium of Communication Users Have Consented to
This is what we actually want!! See, no ads on Social Networks!!!
There’s gotta be a better way…
Source: http://img.gawkerassets.com/img/17zls92f5eng3jpg/original.jpg
What if I told you… there’s a social network
without any ads!!
Enter – Ello!
Ohh…what’s
this?
Source:http://www.chelseadogs.com/blog/wp-content/uploads/2014/01/1306481.jpg
Hey, even it’s logo looks nice and friendly!
Paul Budnitz Lucian Fohr Todd Berger
These guys started Ello in March ‘14
Paul Budnitz Todd Berger Joe Ledbetter
Your social network is owned by advertisers.
Every post you share, every friend you make and every link you follow is
tracked, recorded and converted into data. Advertisers buy your data so they
can show you more ads. You are the product that’s bought and sold.
We believe there is a better way. We believe in audacity. We believe in beauty,
simplicity and transparency. We believe that the people who make things and
the people who use them should be in.
Ello Manifesto
Ad-Free Social Networks – Yes, it’s Real!
Genesis
•Facebook sells your data to advertisers.
•This data is then sold to advertisers who hope to entice us with ads in our feeds.
User Data
•Doesn’t include any ads.
•In fact, those behind Ello “dislike ads more than almost anyone else out there.”
Ello’s Policy
• Not only does it not sell user data to third parties, you can decide whether or not you want to let it gather information about your own Ello activity to improve the site.
Freedom
No Ads!
An Anti-Facebook Approach to
privacy & data sharing
Doesn’t sell your data to
third parties
Doesn’t track your
location
Highlights
This is what
it looks like!
What you see above is called the Omnibar.
Post Links
Reply to
Posts
Photos,
Videos
Messages
Friends
• Similar to Facebook
• Detailed news feed
Noise
• General Users, Mutual Friends, etc
• Snapshot of multiple users
Feed
• Fluid design – similar to Twitter without a text limit
• No ads!
Friends – As you can see, detailed posts that can contain text, images, links, etc.
Noise – This is what my feed looks like. You can see snippets from various users.
Why is it Popular?
Ello doesn’t sell your ads and they don’t sell your information to anyone. Winning!!
Ello took just 6 months to reach a user base of 1 Million. And there’s
another 3 million on the waitlist. Yeah, it’s really popular
Time Taken by Social Networks to hit 1 Million Users
Social Media Marketing – A Key Takeaway from Ello
Trust - Reinforce trust amongst users that their data is secure.
The model of “you get free
social networking, we get your
data and eyeballs,” needs to
change.
Maybe we need to rethink the
core approach to social media
itself.
Re-evaluate idea of
acquiring new followers
or ‘Likes’ as quantifiable
metrics of Social Media
success.
Reach out to top consumers in ways that is
non-intrusive.
Social media needs to reach a point where customers feel that social networks
are treating both their data, and their attention with the greatest respect.
The Future of Ello
Raised $345,000 in seed funding
Raised a further $5.5m in Oct ‘14
Start a paid model which is optional for users
By purchasing a feature on Ello from time to time, you will be
able to customize your Ello experience — while supporting
an awesome ad-free social network.
Repost another User’s Posts
Private Messaging
Videos/Audio Links on Omnibar
Thank You