elshadai negash deribie- digital portfolio
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This is Elshadai Negash Deribie's digital media work portfolioTRANSCRIPT
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Elshadai Negash Deribie
Email: [email protected] Cell: +251-91-1238399 (ET)
• Digital Media and Communications professional with project management experience
• Strong communications and IT skills• Experience working for sports and development organizations and major
brandsEducation: Information Systems (BSc), Sports Administration & Technology (MA) Experience: Digital Media, Media and Communications, Journalism, Project
Management, Knowledge Management, Social Media, Major Events Awards: 2009 CNN Multichoice African Journalist of the Year High
Commendation Winner
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What have I done to justify these claims?
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COMMERCIAL PARTNERS
Mission: use the Ethiopian team’s reach to activate a customer loyalty program for Ethiopian Airlines and Diaspora reach for Samsung (through local agent) My work: create ethioberlin2009.com, supply with content live and on the scene, grow online new community of Diaspora Ethiopians (Samsung) and enhance customer loyalty (Ethiopian Airlines) Result: high web hits, community of 30,000 fb fans and 22,000 twitter followers, and earn reputation as the best source of information
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INTERNATIONAL DEVELOPMENT
Mission: establish UNICEF Ethiopia as the go-to agency for children in Ethiopia on all digital platforms. My work: develop UNICEF Ethiopia’s four-year strategy for digital media; operate seven social media channels (facebook, twitter, linkedin, flickr, youtube, tumblr, delicious, and wordpress); and train 150 staff across the organization in seven regionsResult: redeveloped unicef.org/ethiopia from scratch, increased twitter engagement from less than 200 to over 2000 followers, and achieved a 141% ROI on campaigns.
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Mission: Develop and implement a communications strategy from scratch. My work: Marketing Communications: fulfil all communications obligations in sponsorship agreements signed between the EAF and sponsors. Communications Products: created the first ever official website, newsletter, mailing list for events and media releases Media Services: Accreditation, telecom and results services, and broadcast services. Also provide media development training for media, athletes, coaches, and senior EAF and governmental executives.
National Governing Bodies (NGBs)
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Chicago 2016: Turning setback into success
HO
ST C
ITIE
S
Mission: Get prospective cities interested in bidding for the Olympic Games when they take part in the BFG 2011 My work: put together a packet for positive big legacies (video, web portal, publications) Result: Of the 25 cities which took part in the BFG, 13 are now bidding for OG or YOG
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ATHLETES/CELEBRITIES
www.tiruneshdibaba.net
Mission: launch and manage Olympic double champion Tirunesh Dibaba’s digital assets on the social scene. My work: create a world class website , implement second phase transition based on sponsor brand guidelines. Result: 5million page views on highest viewing day , increasing international television coverage, and digital presence.
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NFPs
IFs International Association
of Athletics Federations (IAAF): Monaco- Middle East and East African Correspondent - FoA Bio Writer
International Platform for Sport and Development: Biel, SUI - Content and Social Media Administrator
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Maj
or E
vent
sDoha Asian Games Organising Committee (DAGOC): Doha (QAT) - Web Reporter
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SkillsThe boxes I tick
Marketing Communications
Writing and Editorial skills
Project Management
Strategic Planning
Content Management
Media Relations
Media Services
Media Training for top executives, celebrities
Social Media- strategy and implementation
Reputational risk identification and management
Media campaigns
Sponsor Services
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So what more can I offer?
Important Networks Development , Olympic Movement, Olympic Media, AIPS, International Broadcasters, Global agencies (AP & Reuters)CNN AJY Alumni
Global Experience 3 continents and 4
countries (SUI, ETH, GBR, QAT) , Global
and multi-functional orgn (IOC, DAGOC)
Unique Personality reliable, innovative, self-starter, patience, persistence,
interpersonal skills, consensus builder, team player, knows the vitality of executive buy-in, commercial-
oriented, sense of humor