elwood staffing -- writing effective inmails

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Page 1: Elwood Staffing -- Writing Effective InMails

1

Talent Solutions

Maximizing your LinkedIn Recruiter Seat

©2014 LinkedIn Corporation. All Rights Reserved.

Lindsay McClintock Strategic Recruitment Product Consultant

LinkedIn

Page 2: Elwood Staffing -- Writing Effective InMails

2 ©2014 LinkedIn Corporation. All Rights Reserved.

LinkedIn Landscape

InMail Best Practices

Demonstration

Updates

Questions / General Discussion

Agenda

Page 3: Elwood Staffing -- Writing Effective InMails

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Daily Recruiter Workflow: Contact

Shared resource

90-day rollover

1 to many

Attachments

Templates

Free messaging

Post

Find

Organize

Collaborate Contact

We are here

©2014 LinkedIn Corporation. All Rights Reserved.

Page 4: Elwood Staffing -- Writing Effective InMails

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Passive members tend to do the following on LinkedIn.com

Catch up on news via Pulse

Connect with colleagues

Engage in groups

Who are Your Messages Going to?

Cheryl enjoys her job and

doesn’t plan to leave any

time soon.

70% Of LinkedIn network is passive, or not

actively seeking employment.

©2014 LinkedIn Corporation. All Rights Reserved.

Page 5: Elwood Staffing -- Writing Effective InMails

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Do:

Start a conversation

Be brief and to the point

Personalize the message

Be authentic

Emphasize growth

Leverage shared connections

Ask for a resume/referral (after you’ve built rapport!)

Include next steps

Don’t:

Make it feel like a template

Focus on the job

Include the job title in the subject line

Ask for a resume/referral (on your first message!)

Include a job description in the message

Say “I came across your profile”

Consider the Following When Writing an InMail

©2014 LinkedIn Corporation. All Rights Reserved.

Page 6: Elwood Staffing -- Writing Effective InMails

6 ©2014 LinkedIn Corporation. All Rights Reserved.

38% of LinkedIn’s unique monthly visiting members come through

mobile apps

– Keep It Short & Sweet

– Don't overabrv8.

– Write a strong subject line

– Skip the lengthy signature line

Today’s Mobile Landscape

Page 7: Elwood Staffing -- Writing Effective InMails

In Product Demonstration

Page 8: Elwood Staffing -- Writing Effective InMails

8 ©2014 LinkedIn Corporation. All Rights Reserved.

Next Lunch & Learn

– Wednesday, November 19th at 11 AM CST

– Subject TBD

Today’s Deck & Survey

– Sent via follow-up email

Updates

Page 9: Elwood Staffing -- Writing Effective InMails

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Q & A

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Page 10: Elwood Staffing -- Writing Effective InMails

10 ©2014 LinkedIn Corporation. All Rights Reserved.