1. acquire highly engaged and paying customers

2. transition to mobile traditional marketing channels TELEMARKETINGWEBSITESBLOW IN CARDSSCHOOL DRIVESNEWSSTANDSdirect measurement methods availablemobile marketing channelsMOBILE AD NETWORKSCROSS SELLINGTABLET ADVERTISINGFACEBOOKdirect measurement restrictionsDIGITAL NEWSSTANDS 3. the challenge: information and measurement 4. the challenge: information and measurement 5. step 1: get the dataDownloads by Campaign Total Number of Annual Subscribers Total Number of Monthly SubscribersTotal Number of Free Samples Customer LTV by Campaign 6. step 2: pay for performance 7. step 3: test 8. step 3: testUser submits email address and hits GO 9. step 3: test 10. step 3: test 11. step 3: testSuccess! 12. step 4: market smarter Email Banners Gift with purchase Social Adwords Partners, networks, affiliates Re-engagement offers And more. 13. eMagazines has revolutionized the marketing techniques weve been using. Nikos Dimitros, IPC Media