email deliverability & reputation 101

23
Why Doesn’t My Email Get Delivered?

Upload: return-path

Post on 13-Jan-2015

1.110 views

Category:

Business


0 download

DESCRIPTION

What you need to know about why emails get blocked from the inbox and steps you can take to make sure your email gets in.

TRANSCRIPT

Page 1: Email Deliverability & Reputation 101

Why Doesn’t My Email Get Delivered?

Page 2: Email Deliverability & Reputation 101

YOUR EMAIL ISN’T GETTING THROUGH

Page 3: Email Deliverability & Reputation 101

FACT: 1 in 5 emails sent never sees the inbox

Page 4: Email Deliverability & Reputation 101

If an email doesn’t

land in the inbox, can

it get a click?

Page 5: Email Deliverability & Reputation 101

Who’s to blame???

Page 6: Email Deliverability & Reputation 101

Spammers

Page 7: Email Deliverability & Reputation 101

ISPs can’t keep up with the flood of email coming into their networks

Page 8: Email Deliverability & Reputation 101

ISPs block SPAM the way fisherman

catch tuna

Page 9: Email Deliverability & Reputation 101

Let’s just say, it’s not so great if you’re a dolphin

Page 10: Email Deliverability & Reputation 101

Your email is the dolphin

Page 11: Email Deliverability & Reputation 101

How do you stay out of the net?

Page 12: Email Deliverability & Reputation 101

Reputation is the key

Page 13: Email Deliverability & Reputation 101

There are 5 elements to good

reputation

Page 14: Email Deliverability & Reputation 101

Keep complaints to a minimum

Page 15: Email Deliverability & Reputation 101

Have a solid infrastructure

Page 16: Email Deliverability & Reputation 101

Don’t send to spam trap addresses

Page 17: Email Deliverability & Reputation 101

Don’t email the dead

Page 18: Email Deliverability & Reputation 101

Maintain a permanent home

Page 19: Email Deliverability & Reputation 101

Um, okay.

But how do I know what

my email reputation is?

Page 20: Email Deliverability & Reputation 101

http://www.SENDERSCORE.org

Page 21: Email Deliverability & Reputation 101

Share a little data, get a lotta knowledge

Page 22: Email Deliverability & Reputation 101

Knowledge = Power

Page 23: Email Deliverability & Reputation 101

Be a happy dolphin