@dominicedmunds

EMAIL IS DEADLong live

email!

ME?D

2003

AGENCY

BAESP’S

TRAINING

2009

2010

@dominicedmunds

1999

EMAIL IS DEAD

@dominicedmunds

@dominicedmunds

@dominicedmunds

@dominicedmunds

@dominicedmunds

@dominicedmunds

@dominicedmunds

IT MUST BE TRUE

@dominicedmunds

LET’S TAKE ANOTHER LOOK

@dominicedmunds

@dominicedmunds

@dominicedmunds

@dominicedmunds

@dominicedmunds

@dominicedmunds

@dominicedmunds

HANG ON… EMAIL IS DEAD?

@dominicedmunds

IF EMAIL IS DEAD, WHO KILLED IT?

@dominicedmunds

ASK GOOGLE…

@dominicedmunds

@dominicedmunds

@dominicedmunds

SOCIAL

I love social, but it’s not email.

• It’s a different medium?

• Email didn’t kill the phone. • Email was built to be a 1-2-1 tool

• Have you ever heard these phrases:

@dominicedmunds

SOCIAL

• ‘Can you tweet me a copy of that contract’

• ‘I couldn’t fit my message into an email so I thought I’d DM you’

• ‘Can you summarize those points in a tweet?’

• ‘I’ll pull my thoughts together and fire them over in messenger’

• ‘I just got a great email from Dan telling me what he had for breakfast’

@dominicedmunds

SOCIAL• Email and Social are different tools with different uses

• They are complimentary, not competitors.

LET’S NOT FORGET… SPAM!

@dominicedmunds

@dominicedmunds

SPAM

Marketers ruin everything…

• If 1 email makes $X.XX then lets send 2

• The same is in store for social

• Tricky to manage an inbox? What about your twitter feed

• Gmail’s priority inbox

OK… MAYBE EMAIL ISN’T DEAD

@dominicedmunds

IT’S ON ITS LAST LEGS

@dominicedmunds

@dominicedmunds

SURVIVOR

Email has survived some fairly close calls …

• The big one being the LAW, or the LAWS

• 35 international laws to be precise

@dominicedmunds

SURVIVOR

• No longer a scatter gun approach

• Email has cleaned up its act, not just in the US, but globally

• It’s no longer about newsletters

• It’s about targeted communications

@dominicedmunds

SURVIVOR

• Social are yet to face these challenges full on

• Individuals being prosecuted for tweets, unaware of the rules they are breaking

• Cyber bullying through facebook is gaining more and more press

• Internet trolls have been free to torment and abuse users

• Social, has a lot of growing up to do

• Email has already grown up

SO, EMAIL ISN’T DEAD

@dominicedmunds

IT’S BEEN TAKING IT EASY

@dominicedmunds

@dominicedmunds

CHECK-UP

Let’s take its pulse…

• 144.8bn emails are sent every

• 89bn business

• 55.8bn personal

• There will be 4.1bn email accounts by 2015

@dominicedmunds

CHECK-UP

• 82% of smart phone users send and receive email on their device

• 61% of smartphone users send and receive email daily

• 44% of tablet users send and receive email daily • We spend 11.2hrs a week reading and sending email

• In fact in the time taken to read that sentence, 20 million emails were sent

@dominicedmunds

CHECK-UP

• Monetate: Email has a higher conversion rate per session than search and social combined!

• Email: 4.15%

• Search: 2.64%

• Social: 0.48%

@dominicedmunds

CHECK-UP• The average business user get 105 emails a day

• Business use matters in retail, this is why…

@dominicedmunds

CHECK-UP

F***

@dominicedmunds

EMAIL ISN’T DEAD

@dominicedmunds

IT’S ON THE BEACH DRINKING MARGARITAS

@dominicedmunds

@dominicedmunds

UNDERRATED

Email isn’t sexy

• It has been around for years

• It’s part of our daily digital diet

• Maybe we just take it for granted?

@dominicedmunds

UNDERRATED

@dominicedmunds

UNDERRATED

• That’s no bad thing

• Dependable, Necessary, Unsurprising

• Email can sit back and enjoy the sun

BUT IT WON’T

@dominicedmunds

@dominicedmunds

THE FUTURE

Triggered email is getting more precise

• Basket abandonment campaigns

• Behavioral targeting

• Complex rules and filters

• Products, price, frequency, recommendations

@dominicedmunds

THE FUTURE

Symbols are here to stay

• 2x your open rate

• Until Marketers over do it

@dominicedmunds

THE FUTURE

HTML 5 will finally deliver video in email

• The experience we’ve all been waiting for

• Rich content to support your activity

$@dominicedmunds

THE FUTURE

• Remarketing is becoming more prevalent (still only 14% according to RedEye)

• In fact the remarketing space alone is worth an estimated $35bn

• With $30.1bn still untapped!

@dominicedmunds

Evolved • Best welcome newsletter 2006 (Marketing Sherpa)

@dominicedmunds

@dominicedmunds

@dominicedmunds

EMAIL IS NOWHERE NEAR DEAD

@dominicedmunds

IT’S DOING 1 ARMED PUSH UPS IN THE GYM

@dominicedmunds

Long live

email!

@dominicedmunds