Olympic-Class Email What Senders Need to Go for the Gold

The Olympic motto “citius, altius, fortius” is a Latin phrase that means “faster, higher, stronger.”

Perhaps it was inspired by the SparkPost motto “spend less, deliver more, guaranteed.” In these slides, you’ll

learn more about the traits of world-class email senders.

Permission

There’s no bar more important to clear than

receiving permission from your recipient. Permission isn’t a one-time affair; trust is nurtured with opt-in, easy

unsubscribes, preference centers—and content and

offers that recipients actually want to receive.

Segmentation & Targeting

Precise segmentation and careful targeting of offers is

a must-have for achieving gold medal deliverability and

user engagement.

Reputation

Emails won’t finish the race without good sender reputation and well-

maintained IP address pools.

Cadence & Frequency

Don’t overwhelm the inbox. Pacing messages to match your recipients’ needs helps ensure positive signals and engagement. A predictable cadence also helps to build

trust with ISPs.

Security & Authentication

Employing email authentication standards

like DMARC, DKIM, and SPF are an important part of building credibility with

recipients and ISPs. And encrypting with TLS helps

protect your customers and their information.

Branding

Following consistent and appealing design helps to match your message with

customers’ emotional expectations. Building a

strong brand and customer experience is a

key aspect of email marketing.

Deliverability

Winning deliverability requires combining a strong

strategy with reliable technology and the support of a great team. That’s why

SparkPost reaches the inbox better than every

also-ran.

Engagement

Email delivery is just the beginning, but all of these factors work together to

build customer engagement with your

business.

Email like an Olympian SparkPost is the email delivery service for senders of any size, with awesome API integration for developers. Try for free at sparkpost.com