email list building 101
TRANSCRIPT
Presented by
116-116 Research Dr, Saskatoon SK, S7N 3R3 306.664.2932 [email protected]
Email List Building
101
@
Building your email list
The Winning Formula
10 Best Practices
OVERVIEW
Here’sWHAT YOU WILL LEARN
Founded in 2004
Over 400 projectsSpecializes in digital marketing
Who Is2 WEB
DESIGN?
YOUR EMAIL LIST
Building
Business Cards
Traditional Advertising
Event Sign Ups
Social Networks
On Website
building your email
list
@2webdesign@2webdesign
Email Signature
Lead Gen. Offers
In Person
Client Database
Contests Deals
@2webdesign@2webdesign
building your email
list
PROVEN TO GIVE YOU AN EDGE
10 BestPractices
TO PERFECTIONPersonalize
@2webdesign@2webdesign
1
SEGMENTS OF YOUR LISTTarget
@2webdesign@2webdesign
2
PROSPECTS INTO CLIENTSNurture
@2webdesign@2webdesign
3
SOCIAL SHARINGEncourage
@2webdesign@2webdesign
4
MOBILE FRIENDLY CONTENTProduce
@2webdesign@2webdesign
5
THE WAY WITH CTA Lead
@2webdesign@2webdesign
6
ENGAGING & USEFUL CONTENTProvide
@2webdesign@2webdesign
7
SPAM CHECKSPass
@2webdesign@2webdesign
8
CANADA’S ANTI-SPAM LEGISLATIONFollow
@2webdesign@2webdesign
9
YOUR SUCCESSTrack
@2webdesign@2webdesign
10
WITH A/B TESTINGOptimize
@2webdesign@2webdesign
11
bonus!
LIST BUILDING FORMULA
Winning
@2webdesign
+
-Ask -Required
-Short Forms -Manage Subscription
Preferences
+- +
-Offers -Multiple CTA’s
-Blog -Social Media -Pop-up Boxes
-Unsubscribe -Bounce
-Open Rate -Click Through Rate
Landing Page
Attract Traffic
List Decay Track Repeat = SUCCESS
-Optimize -A/B Test
w116-116 Research Dr, Saskatoon SK, S7N 3R3 306.664.2932 [email protected]
Any questions?
Thank you!