Direct Email

We Will Get Straight To The Point Jeffrey Goldsmith, Marketing Consultant http://jeffreygoldsmith.com

One action required. Click Yes > if you want rewards for spending.

Jeff Goldsmith, Marketing, jeffreygoldsmith.com

The most effective promo emails are very quick to read and have one link.

Newsletters are another matter.

Jeff Goldsmith, Marketing, jeffreygoldsmith.com

Msg: Have more fun. Buy this phone for $29.

Jeff Goldsmith, Marketing, jeffreygoldsmith.com

A forward thinking ad concept makes emails even more effective.

Long before the ubiquity of smart phones, I wrote this email at Modem Media in 2004.

Jeff Goldsmith, Marketing, jeffreygoldsmith.com

Newsletter or a promo? I wrote this in 1999 and had no idea.

Jeff Goldsmith, Marketing, jeffreygoldsmith.com

Education does make promo emails more effective, but if you have limited resources and want results, the time you put into one newsletter would be better spent on four, straightforward promotional emails.

Jeff Goldsmith, Marketing, jeffreygoldsmith.com

TEMPLATE IDEA

Header

Sidebar Optional

Button

Dear Prospect,

This is where your email text goes, what your potential customers read to convince them there are benefits to clicking the download, register, learn more or any other type of button below.

This could be your promo email template.

Jeff Goldsmith, Marketing, jeffreygoldsmith.com

A single link, an ad concept, a simple design will get results. Direct emails with more links have been shown to get lower click rates.

Jeff Goldsmith, Marketing, jeffreygoldsmith.com

For more information, please contact Jeff Goldsmith at http://jeffreygoldsmith.com

Jeff Goldsmith, Marketing, jeffreygoldsmith.com